CANDIDATE MARKETING SPECIALIST @ Yoh, A Day & Zimmermann Company
Recruitment Media Associate @ Yoh, A Day & Zimmermann Company
Benefiting from years of experience in diverse industries, I’ve gained a strong background and passion for Authentic Marketing Communications, Employment Branding, Customer Service and Project Management. I’m a motivated problem solver that’s not afraid of big challenges. If I don’t know it, I dive in and learn it. If I know it, I make it better than
Benefiting from years of experience in diverse industries, I’ve gained a strong background and passion for Authentic Marketing Communications, Employment Branding, Customer Service and Project Management. I’m a motivated problem solver that’s not afraid of big challenges. If I don’t know it, I dive in and learn it. If I know it, I make it better than it was. I'm in the startup mindset. This attitude has driven me to manage and implement HR technologies big and small and be a part of the revolution that is Talent Relationship Marketing. Most importantly though, I love people and the potential we have when we collaborate. Diversity of thought is the spark of innovation; it creates solutions. So let’s get connected and see how we can create YOUR solution.
Customer Service / Client Success
Writing and Editing / Blogging
Content Development / Copywriting
Performing Arts / Directing
Advanced Technical Troubleshooting
Social Media Strategy
Recruitment / HR Technology Integrations
Website Design Management
TECHNOLOGY MARK IS FAMILIAR WITH:
Intelligent Career Site Design
Web Site Development
Applicant Tracking Systems
>(Taleo, Success Factors, iCims, JobVite, etc.)
Job Posting Distribution
• Inbound Marketing / Social Media Monitoring:
• Social Media:
• Design / Content Creation
• SuccessFactors (Jobs2Web) - RMK
• Broadbean (Job Distribution Software)
• Resume / Info Mining:
> Dice / Clearance Jobs
> LinkedIn Recruiter
> Career Builder
**Hey Look, Writing Samples! Scroll Down For Recommendations**
Client Success Manager @ My Job: Dual HR Technology (ATS) and Career Website implementation project management. Website design consulting.
At Phenom People, we believe great people build great companies. We know that there is no difference between marketing and selling products and jobs, so we took CRM best practices and applied them to talent acquisition and built the world’s first Talent Relationship Marketing platform.
Candidates today are not job hunters, they are savvy shoppers. They expect a certain quality of user experience when browsing jobs, researching companies and applying for positions - an experience traditional recruiting tools and tactics cannot deliver. Welcome to the talent relationship business.
TRM is an automated system for managing the talent relationship lifecycle of current and future candidates, driving awareness, interest, engagement and acquisition. Our Phenom TRM platform aligns the objectives, priorities and actions of candidates, recruiters, hiring managers and talent acquisition leaders.
Phenom People strives to be the most innovative HR tech company in the world. By offering unique, engaging experiences for candidates, our platform helps put the right opportunity in front of the right person at the right time so you can continue to build phenomenal teams and achieve business goals for years to come. Stop recruiting. Start relationship marketing.
For additional information, connect with PhenomPeople on Twitter @Phenom_People or visit www.phenompeople.com. From January 2015 to Present (10 months) CANDIDATE MARKETING SPECIALIST @ > Managing Social Media Marketing strategy in alignment with greater Marketing editorial calendar for the following assets.
*Twitter (@YohJobs / @YohCorporate)
*LinkedIn (Company Page)
> Creation, coordination, and approval of multiple pieces of daily branded social content and mini campaigns through Yoh’s online content management system (HubSpot).
> Social Subject Matter Expert providing insight to various groups such as recruiters, management, and marketing on content optimization best practices.
> Copywriting web content for Yoh’s award winning Blog and Website (Samples on LinkedIn).
> Copy editing, optimizing, and ensuring Brand Compliance for 30 – 40 job postings (daily) used by 100+ recruiters
> Managing and advanced troubleshooting multifaceted candidate mining technologies used by recruiters
> Updating and copywriting of evergreen online content in conjunction with Graphic Design.
> Project management, user acceptance testing, and launch of cross technology integration that boosted efficient usage and record-keeping in Yoh’s Applicant Tracking System (Bond Adapt) and Candidate Marketing Tool (Broadbean).
> Providing Quality Assurance support during launch of Yoh’s Mobile Career Site Integration.
Facilitating web based trainings to provide educational support to recruiters. From May 2014 to Present (1 year 6 months) Greater Philadelphia AreaRecruitment Media Associate @ I currently serve the Candidate Marketing team for Yoh.
Online Job Board Management:
Copy editing and proofreading incoming postings from recruiters.
Mining Tool Account Administration
Qualifying appropriate posting bundles for given appropriate lines of business.
Troubleshooting user issues and giving appropriate feedback to recruiters to ensure consistency and best marketing practices.
Social Media Strategy / Management:
Exploring new and innovative ways to use social media to market our company to prospective job seekers.
Responding to questions of prospective candidates that use our social media sites.
Posting audience specific content on various Social Media sites (i.e. LinkedIn, Twitter, Facebook, etc.). From May 2012 to Present (3 years 6 months) Greater Philadelphia AreaClient Success Manager @ From 2015 to 2015 (less than a year) Marketing Representative @ Conducted sales calls with potential leads with relationship management software (ACT).
Launched diverse marketing strategies through email, social media, print media, and promotional giveaways.
Built and managed relationships with key decision makers to open up sales opportunities.
Led the design committee for company’s new brochure.
Created and presented formal proposals for prospective clients. From November 2011 to June 2012 (8 months) Greater Philadelphia AreaProduct Specialist @ Supervised a high volume department of 8 associates in operations and sales technique.
Increased sales 175% over yearly sales plan.
Built ongoing relationships with customers to ensure future sales.
Consulted clients on their style and physical needs.
Researched seasonal fashion trends to maximize merchandise knowledge. From October 2009 to November 2011 (2 years 2 months) Bensalem, PASales Associate @ Assessed customer backgrounds to determine car eligibility and financing options.
Utilized phone and Internet technology to generate leads.
Trained in advanced selling and closing techniques.
Researched automotive styles, mechanics, and buying trends.
Serviced clientele in all needs pertaining to their purchase. From March 2010 to June 2010 (4 months) Freelance Writer @ Wrote informative advice articles on current topics and trends.
Interviewed relevant sources and coordinated surveys.
Researched topics to maintain credibility prior to writing process.
Assisted in the editing process.
Discussed original article topics with lifestyles editor. From September 2006 to April 2009 (2 years 8 months)
Bachelor of Arts, English Literature; Communications / Theatre @ Marywood University From 2005 to 2009 Mark Baron is skilled in: Project Management, Recruitment Advertising, Social Media, Content Strategy, Technology Integration, Writing, Copywriting, Content Management, Brand Awareness, Brand Management, Employee Training, Brand Development, Social Media Marketing, Public Speaking, Social Networking, Marketing Strategy, Technical Support, Blogging, Recruiting, Editing, Research, Analysis, Strategy, Marketing, Singing, Problem Solving, Lead Generation, Copy Editing, Time Management, Key Account..., Acting, Improvisational Comedy, Sales, Microsoft Office, Twitter Marketing, Facebook Marketing, Content Development, Market Research
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