Agile leader with a passion for people, innovation, and results. Extensive background in RTB (Real-time bidding), programmatic buying, ad networks, and digital strategy. Proven track record of improving performance and efficiency for the world’s largest brands.

Vice President, Performance & Strategy @ • Member of senior leadership team responsible for strategic planning, goal setting, investment, and long term direction • Project manager for RTB development, deployment, and business results, creating 5X scale and performance capabilities for the global business • Accountable directly to CEO across all major technology and operations initiatives • Manged an organized of Directors and Analysts responsible for the strategy and growth of 70% of global revenue Exponential Interactive delivers innovative advertising experiences that transform the way brands interact with audiences across desktop and mobile. Exponential’s platform fuses one of the largest global digital media footprints and proprietary data with user-centric ad formats designed to drive engagement and action. Creativity and audience insights form the foundation for building smarter, more relevant solutions for advertisers and publishers. Exponential was founded in 2001 and has locations in 22 countries. For more information, please visit www.exponential.com. From April 2015 to September 2015 (6 months) General Manager, Tribal Fusion @ • Led 100MM+ division focused on display and mobile performance advertising • Developed and hosted onsite training program, providing marketplace research and product knowledge to senior leaders of the Sales, Strategy, and Account Management Teams • Communicated company position, technology, future investment at global company summit and through regular company broadcasts From June 2014 to April 2015 (11 months) Regional Director, Ad Delivery @ • Lead operational stakeholder for R&D and deployment of next generation optimization algorithm • Developed, trained, deployed sales workflow via Salesforce.com and proprietary software • Developed and continuously streamlined business approach to deal approval, contract capture, campaign and technology setup/implementation, optimization, and reporting From March 2012 to June 2014 (2 years 4 months) Business Analyst @ • Developed analysis and consulted across a portfolio of most critical advertisers spanning all verticals, yielding 5M in new business and US revenue growth of 30% YoY • Founding member of the Baltimore office and Business Analysis Team, collaborating across procurement, operational structure, and launch From May 2010 to April 2012 (2 years) Business Analyst @ • Managed a diverse portfolio of US advertisers in excess of $35MM per year of display revenue • Provided strategic consultation to top tier online advertisers through direct client facing, leveraging thorough industry expertise and extensive campaign analytics • Effectively collaborated with the sales organization to develop innovative advertising solutions and provide a vast range of product knowledge • Analyzed the economics of all incoming business to ensure scalability, profitability, and revenue maximization • Developed and administered systems and technology training for acquisition of mobile network Third Screen Media From February 2008 to May 2010 (2 years 4 months) International Sales Team @ • Managed, consulted, and enhanced partnership for over 100 international accounts • Developed logistics, customs, and export solutions for a broad range of global clients • Applied technical expertise to design client solutions for complex telecommunication systems • Recognized as “Magnum Opus” outstanding achievement in sales and corporate training courses From November 2006 to January 2008 (1 year 3 months) Baltimore, Maryland Area

Bachelor of Arts (BA), Economics @ University of Maryland College Park From 2001 to 2006 Mario Schiappacasse is skilled in: Web Analytics, Ad Networks, Real-Time Bidding, Advertising, Online Advertising, Leadership, Strategic Consulting, Organizational Effectiveness, Salesforce.com, Salesforce.com Implementation, Client Presentation, Business Development, Recruiting, Digital Media, Digital Strategy