A motivated and results-oriented individual with strong interest in marketing and business. With experience in the global, regional and country-level marketing teams of global leading organisations, I am passionate about working towards the successful completion of marketing projects and on building relationships with internal and external stakeholders. Supported by interpersonal communication skills and a strong academic record, I focus on completing projects in customer-focused environments demanding enthusiasm and a can-do attitude.

Data Planner, Marketing Campaign Planning & Delivery, Sales & Products, Sky Insight Decision Science @ - Working on data planning and delivery of marketing data for Sky customer and prospect campaigns with focus on Acquisition targeted campaigns across channels (Email, DM,TM) -Identifying areas of improvement for existing campaigns and developing targeting recommendations & ‘test and learn’ methodologies. -Working across the campaign lifecycle: finalising campaign requirements with Product teams, developing data briefs, guiding team members on campaign build and selections, developing campaign build to support rapid insight. -Leading multiple data efficiency programmes to help achieve maximised data quality, increasing speed of campaign delivery and effective campaign analysis From June 2015 to Present (7 months) London, United KingdomDatabase Campaign Executive, Sales and Products, Sky Insight & Decision Science @ - Working on the delivery of Sky's acquisition and customer marketing campaigns across channels and business areas with focus on Upgrade and Engagement campaigns. - Applying data segmentation and targeting techniques and supporting data planning to improve the company's marketing campaign effectiveness. - Liaising with Product and Channel teams to finalise campaign requirements based on marketing objectives - Serving as the Email Campaign Lead for Email Data Selection and Email data processes. - Gained increasing responsibility in planning of Email Customer campaigns, handling the relationship with multiple Sky teams (Sky Product, Marketing, Channel, Operations teams, Analysts) and working closely with them to ensure optimal targeting, accuracy and timely delivery. - Champion of the Campaign Management team’s presence in the internal and the client Portals. Coordinating team members in terms of content creation to achieve knowledge-sharing with the rest of the company From February 2013 to June 2015 (2 years 5 months) London, United KingdomMarketing Executive @ I worked across the marketing mix of GfK, a full service research organisation operating with 11,500 experts working to discover new insights about the way people live, think and shop, in over 100 markets, every day. I focused on the design & execution of the UK marcomms activities of GfK across online & offline channels & on the implementation of the new global marketing processes at a local level. - Design and delivery of email marketing campaigns & ensuring content integration with website, social media (Facebook/Twitter/LinkedIn), intranet - Content Management of the company’s website and intranet (CMS), internal communications development - Event management and administration: contribution to the planning and successful completion of the Digital-focused client event Naked – Digital Laid Bare in London - Supporting business development teams in building effective proposals/sales presentations - Implementation of the new global marketing strategy at a local level in terms of new branding, website, intranet & social media tools. - Support in the execution of the PR plan through coordination with PR agencies From January 2012 to February 2013 (1 year 2 months) London, United KingdomCoordinator, Marketing Communications @ Global Marketing Department & EMEA HQ Direct Marketing - Delivery of regional direct marketing campaigns via the event management tool - Liaison with design agencies and media in creation and placement of banner ads for event and product promotional campaigns Events & Interactive - Enablement, IMS & vendor liaison, collateral co-ordination, booth logistics, admin and post event follow up of various IMS client and industry events - Main global point of contact and trainer for Cvent event management tool, resulting in wider worldwide uptake - Coordination, execution and KPI analysis of global webinars with various vendors, ensuring pre, during and post-event success Research & Analysis - Short list vendor analysis for global webinar procurement activity - Assessment of clients and competitors to help schedule mass market and account level marcoms activities Marketing Collateral/Promotional material - Collateral brief development, proof-reading and editing - Liaison with design agencies on the production of audiovisual material for promotional campaigns and for the execution of go to market programs for new initiatives - Enablement of brand consistency based on global branding guidelines Communications - Development of internal communications to leverage marketing campaign results - Development of email communications to clients about initiatives/events - Liaison with the global marketing team to push messages down the firm's promotional channels - Support in the promotion of marketing activities/campaigns via social media From August 2010 to August 2011 (1 year 1 month) Marketing Communications EMEA Intern @ From April 2010 to August 2010 (5 months) Commercial Department Support @ Business Press Publications company, Athens www.advertising.gr From May 2009 to September 2009 (5 months) Intern, Marketing Industrial Products @ From 2008 to 2008 (less than a year)

CIM - Diploma in Digital Marketing @ Chartered Institute of Marketing From 2012 to 2013 MSc in Advanced Management Practice, Management @ University of Bath From 2009 to 2010 BSc in Marketing and Communication, Marketing and Communication, 8.33/10 @ Athens University of Economics and Business From 2004 to 2008 Maria Dovra is skilled in: Marketing Communications, Marketing, Sales Promotion, Event Management, Corporate Branding, Online Campaign Management, Internal Communications, Content Management Systems, Email Marketing, Social Media, Webinar Management, Cvent, Salesforce.com, Intranet, Campaign Management