An accomplished marketing executive, my passion is defining integrated marketing strategies and deploying marketing automation tools that accelerate revenue performance and deliver meaningful, measurable results. As a marketing advisor to B2B technology companies for more than 20 years, I create their demand generation programs and provide the leadership to successfully execute them. Beginning my technology marketing career at EDS (now Hewlett-Packard), I quickly moved to worldwide corporate marketing director in the telecom division of Sun Microsystems where I executed global marketing efforts in Europe and Asia Pacific. Since then, I have guided global enterprise and early stage companies to develop integrated marketing campaigns and multi-touch demand creation programs that achieved key business goals and doubled growth. An expert in identifying emerging technology trends and launching new ventures, I have raised over $8M in operating capital, and built strategic alliances with market makers Cisco, Dell, NCR, Xerox and Amazon. Most recently, my contributions and direction resulted in Idea Grove earning the American Marketing Association’s 2013 Marketer of the Year award, PRNews' PR Agency Elite 2014 award, and in 2015 joining the Inc. 5000. Specialties: ▸ Marketing Strategy & Execution (B2B brand, positioning, messaging, demand generation, lead generation, partner marketing, field marketing, analyst/public relations) ▸ Inbound Marketing (SEO, PPC, social media, content marketing, web development, marketing automation, conversion optimization, data analytics) ▸ Outbound Marketing (direct mail, print, online, media advertising, inside sales) ▸ Marketing Operations and P/L Management ▸ Applications and Platforms for SaaS ERP/CRM, eCommerce, CMS, Analytics, PPC, Marketing Automation, Account-Based Marketing, Email Marketing, Social Media Management, PR, Web Development ▸ Skilled in NetSuite, Salesforce, HubSpot, Marketo, Tableau Software

Senior Vice President, US Strategy @ As a strategic partner, I advised multinational Onyx clients on US digital marketing strategies, holistic lead generation campaigns, account-based marketing and media relations. Onyx is a PR and communications agency based in central London; one of only 18 London PR agencies recommended for PR strategy on the Recommended Agency Register. ▸ Defined clients' digital marketing strategies and online brand awareness across all digital assets including websites, microsites, portals, mobile applications, email campaigns, social media, SEM (SEO and PPC) tactics. From June 2014 to August 2015 (1 year 3 months) London, United KingdomSenior Vice President & COO @ I worked with clients to optimize their marketing channels, deploy technologies that generate lower cost leads, and leverage measurable demand generation tactics that drive revenue. My clients were enterprise technology — down the stack, from infrastructure, networking, storage and compute, on up the stack to management software, cloud, mobile and SaaS applications— for this fast-growing PR and digital marketing agency. ▸ Lead new business development efforts that increased client billings 150% between 2013 and 2015. Opened London office and won multiple new accounts that extended Idea Grove's global reach. Key clients included: Sabre, CA Technologies, EXL, Pactera, ShopSavvy, Omnitracs. ▸ Drove sales and marketing alignment within client accounts with initiatives and processes that support lead management, including lead scoring, lead nurturing, improved lead quality and sales enablement. ▸ Designed from scratch an inbound marketing client delivery model (earned and owned media, content creation, SEO / PPC, conversion optimization (CRO), marketing automation, data analytics). ▸ An early pioneer of data visualization to help clients unlock insights from big data that translate to double-digit improvements in lead-to-close ratios. Designed interactive dashboards that tie a clear ROI to marketing efforts. ▸ Helped to triple agency employee growth and earn a spot in the 2015 Inc. 5000. From November 2012 to August 2015 (2 years 10 months) Chief Marketing Officer @ Directed multi-channel marketing and vendor/product sourcing for eCommerce properties, including a global wholesale distributor, and Internet retailer of computer and network technology, electronics, and software. ▸ Created and branded B2B e-commerce properties and elevated company to a Top 15% seller on Amazon.com, Buy.com, Sears.com and the US Department of Defense’s EMALL within nine months. ▸ Defined and executed go-to-market, product merchandising, and demand generation programs for 15 categories and 50,000+ SKUs from 75+ manufacturers and distributors. ▸ Responsible for forecasting, materials planning, and procurement of inventory for all categories. Particular strengths include global product sourcing in traditional and aftermarket categories and vendor contract negotiations, guaranteeing the attainment of the most advantageous pricing, terms, discounts, allowances, quality, delivery, and service. ▸ Created content delivery through a SaaS ERP platform linked to multiple collaborative partners. ▸ Designed digital marketing strategies for demand generation, and lead a team of marketing managers to execute affiliate marketing, SEO, PPC, and social media programs. ▸ Managed a team of 16 sales reps who grew the customer base to 1500+ SMBs, key VARs, Fortune 500 corporations including CompUSA and Carlson Restaurants Worldwide, and government entities including the DoD. From June 2003 to October 2012 (9 years 5 months) Vice President, Product Management & Merchandising @ Led $2B global firm to source $900M in products, secure $10M in marketing development funds, produce 18% revenue growth, and land #11 spot on 2002 VARBusiness Distribution 25. ▸ Led strategic planning and contact negotiations with 200+ manufacturers, including Hewlett-Packard, Xerox, Canon, Sony, 3M, and Imation. ▸ Secured $10M in MDF (marketing development funding) and rebates annually and managed vendor relationships to produce the service level requirement to support supply chain requirements. ▸ Accountable to C-suite for development and delivery of business intelligence for multiple brands and markets, including daily product sales, margin plans and forecasts. ▸ Developed global sourcing and merchandising programs linking U.S. operations with divisions in Canada, South America, Australia, and throughout Western Europe. ▸ Defined long-range objectives, performance goals and metrics for each category. Collaborated with Operations, Legal, and Supply Chain to champion cross-functional sourcing initiatives. ▸ Performed qualitative research through focus groups and customer interviews to assess customer receptiveness, build a proforma sales forecast, and develop pricing and profit models for products. From February 2002 to May 2003 (1 year 4 months) Area Director, Marketing & Business Development @ Developed channel marketing and sales opportunities with key partners Cisco, AT&T, and Dell, with responsibility for generating target revenues of $5 million in sales of enterprise infrastructure products and network security solutions. ▸ Formed a strategic alliance with NCR to deliver $5 million in revenue for last-mile optical equipment planning, design, and large-scale deployments for global service providers. ▸ Lead channel communication strategy though regular executive presentations, customer events, speaking engagements, customer advisory boards, and newsletters. ▸ Negotiated teaming and subcontract agreements with Tier 1 and 2 Cisco VARs to deliver security intelligence platforms and network infrastructure consulting to Fortune 500 companies. From 2000 to 2002 (2 years) SVP, Sales & Marketing @ Instituted corporate marketing plan, including sales structure, field operations, product marketing, and merchandising. Company spokesman and developer of media and investor relations programs. ▸ Sold directly to Fortune 100 general retailers, each generating $250K-1M annual account volume. ▸ Established demand generation roadmap for product/category growth, interactive POS, and e-shopping. Directed a marcom team to create sales support materials including brochures, POP displays, and field support. ▸ Company grew to $15M in 3 years, with 40% annual growth over 2 years. From 1996 to 1999 (3 years) Director, Worldwide Corporate Marketing @ Core management team member in execution of IPO (1993) and $100M company sale to Sun. Provided the corporate voice to the investment community, and built relationships with key investment bankers, analysts and market makers. ▸ Developed brand and messaging strategy, advertising and demand generation, media planning, market research, and event marketing. ▸ Maintained close working relationships with institutions in the financial community that reported on the company and held the organization's stock or debt. ▸ Created quarterly and annual results news releases, and managed public conference calls and investment conference presentations. ▸ Executed international marketing efforts in Europe and Asia/Pacific. Directed US and European marketing/advertising agencies and market research firms. ▸ Created distribution-channel strategies and drove product marketing initiatives with third party providers and consultants, including Sumitomo Corp., Japan, in conjoined markets. From 1993 to 1996 (3 years) Marketing Manager @ Responsible for marketing planning, positioning, differentiating strategies, service packaging and industry research. ▸ Directed marcom team in producing advertising, public relations, and sales materials. ▸ Managed communications strategy, including direct marketing, media and investor relations, and advertising. Provided strategic direction and sales development for channel partners IBM and Apple. From 1990 to 1993 (3 years) Commercial Systems Team Leader @ As Commercial Systems Team Leader, directed staff of 20 systems analysts, engineers, and technical support specialists in the new business acquisition cycle in manufacturing, electronics, and transportation industries -- from initial sales and win strategy development, competitive proposal bids, and best and final offers, resulting in $30 million in winning bids. ▸ As New Business & Strategic Planning Analyst, defined Communications Division sales and marketing strategies within telephony, broadcast, and motion picture industries. ▸ Wrote business plans, including market and competitive analysis, identified business partners and sales channels, product positioning and differentiating strategies for EDS’ penetration of IXCs and LECs. From 1985 to 1990 (5 years) Business Writer @ ▸ Wrote breaking, investigative and feature stories on local businesses. From 1982 to 1985 (3 years) Sacramento, California Area

Bachelor of Journalism @ University of Missouri-Columbia From 1980 to 1984 Margaret Pacheco is skilled in: Start-up Consulting, Interim Management, Early Stage Companies, Strategy Development, Demand Generation, Global Marketing, Outsourced Marketing, Marketing Management, Corporate Branding, Competitive Analysis, Business Management, Product Management, Digital Marketing, Merchandising Strategies, Supply Chain Management