Marco Lau’s Email & Phone

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Marco Lau

Company Name Penguin Random House @

Marco Lau Contact Details

London, United Kingdom
Company Name Penguin Random House @
Senior Data Scientist (Product Analytics & User Strategy) @ Skype
Customer Lifetime Value Analyst @ Virgin Media

Experienced in analytics projects including: - Customer Lifetime Value Modelling - Predictive Modelling in Churn (including Survival Analysis), Acquisition, Upsell and Cross Sell - Credit Model Scoring - Customer base segmentation - high level and Multivariate Cluster Analysis - Campaign Design - target design and post campaign Client industries involved in: - FMCG/Supermarket database - Insurance & 

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