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Marcel Molenaar

Country Manager Benelux

Country Manager LinkedIn Benelux

Amsterdam-Oost, North Holland Province, Netherlands

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Marcel Molenaar's Email Addresses & Phone Numbers

Marcel Molenaar's Work Experience


Country Manager Benelux

September 2015 to Present

Amsterdam Area, Netherlands


Head of Marketing Solutions Benelux

November 2012 to Present

Amsterdam Area, Netherlands



March 2012 to November 2012

Amsterdam Area, Netherlands

Marcel Molenaar's Education

Chartered Institute of Marketing

Master’s Degree Marketing & Communications

1998 to 1998

University of Nijmegen

Master Marketingcommunications

1992 to 1996

Haagse Hogeschool/TH Rijswijk

Bachelor Facility Management

1988 to 1992

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Marcel Molenaar's Estimated Salary Range

About Marcel Molenaar's Current Company


In this role, I provide leadership to the entire office, focusing on developing an inclusive workplace that maintains LinkedIn's Culture and Values, represent LinkedIn Benelux with the product and marketing teams to ensure market interests are reflected in product development and act as an external spokesperson and representative in the market. From a business perspective I drive...

Frequently Asked Questions about Marcel Molenaar

What company does Marcel Molenaar work for?

Marcel Molenaar works for LinkedIn

What is Marcel Molenaar's role at LinkedIn?

Marcel Molenaar is Country Manager Benelux

What is Marcel Molenaar's personal email address?

Marcel Molenaar's personal email address is m****[email protected]

What is Marcel Molenaar's business email address?

Marcel Molenaar's business email addresses are not available

What is Marcel Molenaar's Phone Number?

Marcel Molenaar's phone (**) *** *** 627

What industry does Marcel Molenaar work in?

Marcel Molenaar works in the Internet industry.

About Marcel Molenaar

đź“– Summary

**About me** Highly energetic commercial professional with 15+ years experience in the field of digital media and building successful online marketing and sales propositions. Result-driven and hands-on sales mentality, skilled in heading up & motivating teams to achieve goals, broad experience in offering consultative markerting propositions to advertisers & agencies. Solid and extensive network. Excellent presentation and persuasion skills. Seasoned in partnerships to create truly win-win situations. Specialties include, Online Marketing, Consultative Sales, Partnerships, People Management, Workshops, Business Development, Online Landscaping, Entrepreneurial mind-set. **What I can do for you** I can help you unlock the power of content marketing on LinkedIn for your organisation and enable you to reach key decision makers in the B2B buyer journey. Always open to speaking engagements on the topic of (Social) B2B Marketing and Social Media in general and how it is transforming our lives and the way we interact with brands. Highly committed to make LinkedIn the #1 destination for economic opportunity and the most effective platform for marketeers to engage with their audience. Feel free to contact me or have a look at **Want to connect?** If you do reach out, please accompany your connection request with a few lines of reasoning. Otherwise I'm inclined to reject the request (sorry, I get too many without context)Country Manager Benelux @ In this role, I provide leadership to the entire office, focusing on developing an inclusive workplace that maintains LinkedIn's Culture and Values, represent LinkedIn Benelux with the product and marketing teams to ensure market interests are reflected in product development and act as an external spokesperson and representative in the market. From a business perspective I drive cross business sales opportunities (Hire, Market, Sell, and Elevate) and act as executive sponsor across all lines of business. For more information and contact, see my summary From September 2015 to Present (3 months) Amsterdam Area, NetherlandsHead of Marketing Solutions Benelux @ With more than 300 million professional members and a two new member joining every second, LinkedIn provides marketers with the opportunity to engage with the most influential and affluent professionals on the web. Through unparalleled targeting capabilities, LinkedIn offers a broad range of sophisticated marketing solutions including display, sponsored updates, groups, Inmails, sponsorships, Company & Showcase pages and more. In my role I am responsible for developing, leading and motivating a team of Account Directors and Account Managers to drive LinkedIn solutions across Benelux clients and media agencies. For this I target, plan and initiate a best in class go to market (GTM) strategy to increase the profile and perception of LinkedIn Marketing Solutions across all levels of senior client and media personnel. In my position I also sit on the EMEA Marketing Solution Leadership Team and support the Director of EMEA Marketing Solutions to lead and drive the EMEA business. From November 2012 to Present (3 years 1 month) Amsterdam Area, NetherlandsFounder @ Adirexion assists online publishers in maximizing their revenue from display advertising and data. By defining and executing the right strategy, we unlock premium (unsold) inventory directly to advertisers and/or to demand side platforms, (agency-) trading desks and adnetworks, where invited potential buyers will compete for the right impression at the right price in a unified auction. All this is done based on a chosen set of rules that are defined and under control of the publisher, without undermining direct sales efforts. From March 2012 to November 2012 (9 months) Amsterdam Area, NetherlandsOnline Media Director @ Free Media Group (FMG) has choosen Adirexion to optimize it's online monetization. FMG is a young and diverse media company with a broad portfolio of both leading Finance websites such as IEX, Eurobench, Guruwatch, Beursonline, DeBeurs, United Monkies & Sharelog and Lifestyle websites such as FHM, FHM500 and Supermodels. From March 2012 to November 2012 (9 months) Amsterdam Area, NetherlandsCountry Manager @ Adatus is a data exchange for exclusive anonymous online profiles. Classified in geodemographic information, interest and purchase intent. Providers of data generate additional revenue streams without upfront investment. Advertisers, media agencies, publishers and adnetworks can buy real-time audiences to enrich their targeting so the response increases. And consumer? They get to see relevant ads. My responsibility is to develop this start-up business, sell the Adatus solution to top 500 advertisers and agencies, create data partnerships and success cases and manage the Dutch branch office in Amsterdam. From March 2011 to March 2012 (1 year 1 month) Amsterdam Area, NetherlandsCommercial Director @ OMG/Mailmedia is market leader in fiull service email and text message marketing in the Netherlands and was rewarded as Top 5 'best email marketing companies' for 3 consecutive years by Emerce. Also OMG/Mailmedia won 2 EMMA Awards and is the only email company amongst it's competitors with an ISO 9001 certification. In my role I was responsible for the sales & marketing strategy of the company, headed the recruitment of partners, created the go-to-market model for both agencies and direct clients, lead the sales department of 6 FTE's and was Boardmember of OMG. From June 2007 to March 2011 (3 years 10 months) Amsterdam Area, NetherlandsSales Director @ HotSMS Corp, -now BuonGiorno Digital- is a leading Mobile Application provider with both a B2C and a B2B business line. In my position as Sales Director I developed the overall sales strategy, formed a salesteam and executed the plans accordingly. The result was a y.o.y double digit growht and the company was succesfully sold to Buon Giorno in 2007. From November 2004 to May 2007 (2 years 7 months) Amsterdam Area, NetherlandsBusiness Development Manager @ Commercial responsibility within Lycos for all 3rd party advertisign & promotion by setting up strategic long-term advertising contracts. Activities included; New Business Sales, Trade Marketing programs, Media Agency development, Online Advertising Optimization, Business Development. From September 2000 to October 2004 (4 years 2 months) Haarlem Area, NetherlandsE-Business Marketing Programs Manager @ Responsible for the introduction of the e-business concept in the Dutch SME market together with IBM Businesspartners. By combining IBM system & software solutions with businesspartner applications and then offering these via direct marketing programs to the Dutch SME Market, I achieved the set goals and targets on a quarterly basis. Received IBM commendation in 1998 from EMEA SME VP for my work. From September 1996 to July 2000 (3 years 11 months) Master’s Degree, Marketing & Communications @ Chartered Institute of Marketing From 1998 to 1998 Master, Marketingcommunications @ University of Nijmegen From 1992 to 1996 Bachelor, Facility Management @ Haagse Hogeschool/TH Rijswijk From 1988 to 1992 Marcel Molenaar is skilled in: Consultative Selling, Digital media, New Business Development, Online Marketing, Sales Management,, Presentations, Sales campaigns, sugar crm, New Media, People Management, Business Development, Solution Selling, Account Management, Direct Sales

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In a nutshell

Marcel Molenaar's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 3 month(s)

Marcel Molenaar's Willingness to Change Jobs



Open to opportunity?

There's 88% chance that Marcel Molenaar is seeking for new opportunities

Marcel Molenaar's Social Media Links

Marcel Molenaar's Achievements

Most Educational Guestspeaker

Issued by Hogeschool van Utrecht / Faculty Economy & Management · November 2013

LinkedIn Global Top Performer Award 2014

Issued by LinkedIn · January 2015

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