★ Passionate, laser-focused Content Strategist and Marketing Manager leading web content management from ideation to execution. Resilient, detailed oriented, cross-functional team leader adept at getting things done, through people, processes and technology. ★ COMPETENCIES: Flawless Execution | Digital Content Strategy | Digital Marketing | Marketing Campaign Management | Integrated Marketing Communications | Omni-Channel Marketing | Strategic Planning | Thought Leadership | Technical & Creative Initiatives | Project Management | Sponsorship Marketing | 360˚ Marketing | Brand Activation | Conflict Resolution | Negotiations | Global Marketing | Competitive Research | Marketing Brief Writing | Event Management | Budget Management | Operations Management

Digital Marketing Strategist - Intel.com @ Leading web content strategy for all Intel technologies on www.intel.com. From July 2015 to Present (4 months) San Francisco Bay AreaProject Manager, Marketing @ Consult with Directors of Marketing, providing marketing project management and administration of B2B marketing programs. Clients: Leo Burnett Detroit; R/P Marketing Public Relations; CDK Global, LLC (formerly ADP Dealer Services); Radio Flyer, Inc. Facilitated and oversaw print and digital creative development and approvals for industry-leading foodservice product manufacturer. Assisted with tradeshow planning and activation. Created content and led direct mail and email marketing campaigns using marketing automation tools; guided agency partners producing marketing and sales collateral for target customers. Developed content and managed webinar launching new mobile app to customers. From 2013 to 2015 (2 years) Manager, Brand Activation @ Supervised and mentored one marketing coordinator. Led project management of in-house creative development and approval process from ideation to shelf for seasonal promotional collateral (in-store media, POP, circular, print & radio) and tracked program budgets of $350K+. Obtained and ensured legal approvals for all seasonal ad copy. Guided creative development as Walgreen lead for first-ever seasonal, geo-targeted mobile advertisements on Pandora Internet Radio exceeding projected click-through rates by 15%. Administered standard marketing program timeline for greater efficiency and effectiveness in creative development & approval process. Initiated social media editorial calendar to align social content with weekly seasonal retail marketing messages. Led weekly cross-functional planning meeting to drive marketing priorities. Collaborated with CPG shopper marketing agencies to implement vendor sweepstakes/contests in-store (w/sampling) and online. Created and executed 360 degree activation plans for seasonal holidays and events. Ensured consistent brand messaging across consumer touch points, including Walgreens.com, mobile, social. Facilitated approvals for English to Spanish copy translations for Puerto Rico market. From 2011 to 2013 (2 years) Greater Chicago AreaManager, Brand Marketing - Sponsorships @ Managed the Nationwide On Your Side Tour with Tavis Smiley®, including leading and executing expedited delivery of the first Tour e-mail marketing campaign to policyholders and control of $5M budget; initiated brand new tour Web site to improve customer experience and alignment with corporate brand guidelines. Led Titan Insurance Sales sponsorship with N.H.L. L.A. Kings and M.L.S. L.A. Galaxy with budgets totaling $50K. Engaged regional sales team and local agents in promotional events to drive brand awareness and lead generation. Planned Farm Progress trade show activation that included creation of a process for lead generation management and control of $20K budget; activation exceeded expectations and sponsorship continued in subsequent years. Guided direct marketing campaigns focused on auto policy customer acquisition, retention and cross-sell programs targeting more than 1M customers; wrote creative briefs and aided in copy editing and collateral formatting. From 2009 to 2011 (2 years) Columbus, Ohio AreaGraduate Communications Intern @ Supported VP’s and Sr. Consultants with client management and administrative duties. Created social media content to support public information campaigns; drafted press releases to build clients image and reputation. Researched competitors and conducted daily media monitoring and reporting. Clients: Illinois Regional Transportation Authority; ONE.org; A. Finkl & Sons Co.; and the National Restaurant Association. From February 2009 to May 2009 (4 months) Greater Chicago AreaMarketing Consultant @ •Drafted high-impact marketing and branding strategies for Bath Savvy Naturals LLC, family-owned natural beauty products company; including CRM, product packaging, social media and local promotions. •Created media kit, provided media training for company owner, and achieved full-page story placement for Bath Savvy in lifestyle supplement of The Detroit News with first professional media pitch. Products are currently sold in Whole Foods Market (Detroit) among other retailers. From 2008 to 2009 (1 year) Greater Chicago AreaIntegrated Marketing Communications Graduate Student @ M.S. Integrated Marketing Communications Concentration: Brand Strategy & Advertising Global Marketing Studies: India (New Delhi, Mumbai) and Singapore From September 2007 to December 2008 (1 year 4 months) Greater Chicago AreaGraduate Marketing Summer Resident @ Achieved excellence through research and evaluation of social networks and blogs within Architecture, Engineering & Construction community and recommendation of top B2B social media platforms. •Innovated positioning strategy and Web site “look-and-feel” for the re-launch of burnhamnationwide.com to improve the company’s online presence; new Web site theme was utilized for more than two years. From June 2008 to August 2008 (3 months) Greater Chicago AreaSr. Manufacturing Process Engineer @ Promoted to Sr. Manufacturing Engineer within one year with the company. Established more than 150 production processes and controlled tooling and installation budget of $3M for braking assembly system supporting launch of 2005 Ford Mustang. Negotiated annual capital equipment purchases of nearly $10M, resulting in 20% improvement in cost avoidance. Achieved Six Sigma Black Belt Certification. •Participated in logistics and ground support for Ford Motor Company Centennial Celebration. •Hosted corporate executives and guests at pre-and-post Detroit Auto Show charity event benefiting The Children’s Center. •Oversaw registration of company executives and special guests at Lincoln Legendary Night charity event and concert. •Provided product information and promotional items to guests of Classic Ford Mustang Display for 10th Annual Woodward Dream Cruise. From 2000 to 2007 (7 years) Greater Detroit AreaManufacturing Leader, Jefferson North Assembly Plant @ Optimized performance of more than 50 unionized assembly operators. Completed 20-month rotational management program involving product engineering, manufacturing engineering, and sales and marketing. From 1995 to 1999 (4 years) Greater Detroit Area

M.S., Integrated Marketing Communications @ Northwestern University From 2007 to 2008 Certificate, Media Management @ Northwestern University - Kellogg School of Management From 2007 to 2008 M.S., Operations Management @ Lawrence Technological University From 2000 to 2002 B.S., Industrial Technology @ Purdue University From 1989 to 1994 U.S. House of Representatives Congressional Page School From 1988 to 1988 MICHELLE Godfrey is skilled in: Integrated Marketing, Marketing Strategy, Cross-functional Team..., Strategy, Marketing, Brand Management, Leadership, Email Marketing, Direct Marketing, Management, Project Management, Product Marketing, Advertising, Marketing Communications, Process Improvement, Competitive Analysis, Automotive, Digital Marketing, Sponsorship, B2B, Program Management, Social Media Marketing, Six Sigma, Product Development, Event Planning, Market Research, Social Media, Lead Generation, Public Relations, Marketing Management, Market Planning, Manufacturing, Creative Direction, Operations Management, Trade Shows, Team Building, Social Networking, Brand Awareness, Brand Development, Online Marketing, Event Management, Retail, Relationship Marketing, Marketing Research, Multi-channel Marketing, Budgets, Promotions, Digital Strategy, Content Strategy, Web Content Management