Lynn Dalsing's Email Addresses & Phone Numbers

Contract Copywriter @ Various (Inspirare, Six Spoke Media) From December 2012 to December 2014 (2 years 1 month) Intern for Men's Creative Solutions Department @ Emap Limited From September 2004 to December 2004 (4 months) Manager, Sales Operations & Analytics @ Ingrid & Isabel, LLC From January 2013 to January 2016 (3 years 1 month) San FranciscoAccount...

Contract Copywriter @ Various (Inspirare, Six Spoke Media) From December 2012 to December 2014 (2 years 1 month) Intern for Men's Creative Solutions Department @ Emap Limited From September 2004 to December 2004 (4 months) Manager, Sales Operations & Analytics @ Ingrid & Isabel, LLC From January 2013 to January 2016 (3 years 1 month) San FranciscoAccount Specialist @ Ingrid & Isabel, LLC From January 2006 to March 2008 (2 years 3 months) San Francisco Bay AreaEcommerce Marketing Manager @ CamelBak I manage all performance marketing budget for CamelBak.com and for our Amazon storefront. Primary responsibilities include: • Building an email marketing plan that drove 55% YOY gross list growth and doubled channel revenue • Onboarding and managing an SEM agency, growing revenue in the channel by 17% YOY• Initiating display remarketing via Criteo with a 9.6X ROAS across lower and mid-funnel campaigns• Opening the Affiliate channel, which grew to 11% of total revenue within the first year • Onboarding and managing an Amazon specific marketing agency across search and display • Managed our social media agency for paid social buys, improving efficiency by 71% YOY while driving 128% YOY revenue growth Petaluma, CASr. Ecommerce Manager @ Ingrid & Isabel, LLC As the only employee solely dedicated to Ingrid & Isabel’s web sales, I built out processes to enhance the site, increase traffic, improve conversion rates, and increase average order value. Primary responsibilities included: • Analyzing site data to develop actionable plans to improve key performance indicators• Working with cross-functional teams to develop and implement sales plans, which resulted in driving double-digit year-over-year growth for 14 consecutive months• Improving post-visit communication, including remarketing ads, emails, and packaging• Developing email content calendar and initiating testing plans within email marketing program• Investigating, adopting, and implementing new technologies to increase web sales and improve overall customer experience• Coordinating with Merchandising team to ensure accurate and attractive representation of assortment • Overseeing freelance PPC manager From January 2016 to February 2018 (2 years 2 months) San Francisco Bay AreaDirector, Marketing Communications @ ividence I organized and executed all marketing strategy for an email advertising startup that was actively focused on building its U.S. presence. Primary responsibilities included:• Creating and implementing omni-channel marketing strategy for the U.S. market• Building the editorial content calendar for company blog and social media• Developing marketing materials, including white papers, blog posts, press releases, and ad copy• Managing and analyzing all advertising efforts, including search, display, and lead generation• Handling all tradeshow marketing and speaking at ad:tech New York 2012• Managing all social media, increasing Twitter followers by more than 250% in a year From October 2011 to January 2013 (1 year 4 months) San FranciscoMarketing Content Specialist @ Academy of Art University I developed content with a consistent brand voice across a variety of media. Over time, I took on additional roles within our small marketing team. Primary responsibilities included:• Writing copy for all ads, SEO initiatives, prospect emails, direct mail, and phone and radio scripts • Researching and writing news stories for publication online • Planning the editorial calendar to effectively showcase all departments of the university• Managing social media, increasing Facebook and Twitter followers by more than 150% in a year• Assisting in the development and execution of plans for the promotion of new academic programs From July 2011 to September 2011 (3 months) San FranciscoMarketing Content Writer @ Academy of Art University From May 2010 to July 2011 (1 year 3 months) Marketing Lead @ Ingrid & Isabel, LLC I was the first employee hired at this maternity clothing company, and I performed a variety of tasks. As Marketing Lead, I managed all marketing projects from inception to completion. Primary responsibilities included:• Working on the launch of all new products for Ingrid & Isabel and its Target diffusion brand• Writing copy for web, packaging, print ads, B2B emails, and press releases• Hiring and managing independent contractors for design, website, translation, and research projects• Creating media schedules, negotiating to reduce total spend by 4% while doubling impressions in 2009• Developing and maintaining relationships with editors and writers in the pregnancy and parenting industry From January 2006 to May 2010 (4 years 5 months) San Francisco Bay Area