An experienced Internet Marketing executive, MBA graduate, & Professor of Digital Marketing with varied experiences working across the digital media landscape. A skilled team builder, leader, & manager who focuses on people development & revenue growth. A regular speaker & lecturer on topics across the bredth of Digital Marketing including SEM, SEO, Affiliate Marketing, Social Media Marketing, Multi-screen engagement, generic Top Level Domains (gTLDs), Display Advertising, Programmatic Display, DSP & SSP Media, Networks & Exchanges, etc. Recent speaking engagements include keynotes & panels at Google's LeadEDU conference, Net.Finance, SMX, SES/ClickZLive, Affiliate Summit, LeadsCon & more. One of Gramercy Institute's "20 Rising Stars in Financial Marketing" award winners for 2012 One of Direct Marketing News' "40 under 40" award winners for 2013 One of The Search Agency & DMA "Stars of Search" award winners for 2014 One of the American Marketing Association's "4 Under 40 Emerging Leaders" for 2014 Specialties: Team Leadership, People Management & Development, Hiring & Staffing, Project Management, Search Engine Marketing (SEM) & Optimization (SEO), Affiliate Marketing, Display Advertising, Small/Medium Business Development, & Internet Marketing Strategies Experience in contract & partnership negotiations, business plan writing, data analysis, guerilla marketing tactics, team building, & general management. Entrepreneurial background & experience from multiple small business start-ups.

VP Marketing & Digital Engagement @ From September 2015 to Present (4 months) Adjunct Professor @ Digital Marketing Course (MKT 9780): Fall 2010 - Spring 2014, Spring & Fall 2015 - MBA Class Spring 2011 - Executive MBA Class - Taipei, Taiwan Digital Marketing Course (MKT 4555): Undergraduate - Fall 2014 Digital Marketing Bootcamp (MKT 4091) - Winter & Summer 2013 Independent Study (MKT 9799): Spring 2011-2012 Special Topics in Marketing (MKT 9791/9782/9783) (MBA): Search Engine Marketing - Spring 2012, Spring 2013, Spring 2014 - Fall 2015 Social Media Marketing - Spring 2012, Spring 2014 - Fall 2015 Curriculum Development Award - Fall 2010 & Fall 2012 From August 2010 to Present (5 years 5 months) Greater New York City AreaAdjunct Professor @ Undergraduate Digital Marketing Course - Fall 2013, 2014, 2015 (MKTG-UB.57) Undergraduate Social Media Strategies Course - Spring 2015 & 2016 From August 2013 to Present (2 years 5 months) Minority Owner/Partner @ Assisted in the development of a business plan, as well as general start-up efforts for a Washington, D.C. based local comic book/entertainment retail store. Co-founding investor & minority partner. From January 2005 to Present (11 years) Washington D.C. Metro AreaSVP - Head of External Digital Marketing - Citi Cards Digital Acquisitions @ Led an organization of 11 to drive digital acquisitions, support brand awareness & product consideration, & drive engagement for Citi Cards to scale efficient acquisitions of new credit card accounts. My team oversaw digital strategy, execution, and agency management for all of the paid digital media channels & SEO. Channels include Paid & Organic Search (SEM & SEO), Affiliate Marketing, Lead Generation, Display Ads, Programmatic Display, advertising on Social Media sites, etc. We actively leveraged "big data", targeting, predictive modeling, attribution modeling, and a variety of analytics to optimize & innovate on in-channel & cross-channel media opportunities. From October 2014 to September 2015 (1 year) SVP - Digital Marketing - Head of Search, Affiliate Marketing & Lead Generation @ Leading a team of 7 to drive digital acquisitions & engagement leveraging Paid & Organic Search (SEM & SEO), Local Search, Affiliate Marketing & Lead Generation channels. Managing work that spans across all of Citi's US consumer businesses for Citibank, NA which includes Citibank, Citi Cards, & CitiMortgage, amongst other products, services & branding support. Oversee & provide internal consulting for key vendor relationships including Google, Adobe, Amazon, CreditKarma, Bankrate, Microsoft & many others. Serve as an internal subject matter expert (SME) to the many domestic & global Marketing teams across Citi for best practices on Digital Marketing, primarily for the channels managed but touching upon Citi websites, display advertising, social media, video, & more. From March 2011 to October 2014 (3 years 8 months) East Region Manager - Microsoft Media Network, Specialist Sales Executives @ • Managed a team of five Network Specialist Sales Executives that sold advertising network solutions to premium advertisers in the East region (Southeast, NY, & Boston districts) for Microsoft Advertising • Oversaw sales of targeting solutions including custom database, profile, behavioral targeting, re-messaging, modeling, etc. as well as performance network solutions based on CPC or CPA metrics • Conducted weekly one on one meetings with all direct reports to ensure employees were performing, receiving adequate feedback, and to provide guidance on their work & career planning • Manage a portfolio of 200+ large clients including Sprint, AT&T, Verizon, American Express, Dell, Bank of America, Liberty Mutual, Procter & Gamble, Wal-Mart, Staples, & Johnson & Johnson • Attended & traveled to numerous client meetings to ensure employees were providing optimal sales support to our clients, evaluated performance, and engaged clients for deeper partnerships on our ad network • Developed strategies for client & portfolio management to establish semi-annual plans for employees • Managed processes to capture the voice of customers & sales teams to inform product teams • Delivered semi-annual performance evaluations to all employees, laying out strengths & opportunities for improvement as well as providing for rewards & recognition where appropriate From April 2010 to March 2011 (1 year) Manager, Account Services Group (ASG) - Search @ • Managed a team of up to ten Search Account Managers that provide Search Engine Marketing (SEM) services to premium advertisers • Conducted weekly 1 on 1 meetings with all direct reports to ensure employees were performing, receiving adequate feedback, & to provide guidance on their work & career planning • Managed a portfolio of 100+ large clients including Bank of America, Lowe’s, Nissan, ADT, Intercontinental Hotels Group, Delta Airlines, LendingTree, Verizon, FedEx, & Kaplan University • Developed strategies for client & portfolio management to establish semi-annual plans for employees • Worked with numerous partner organizations across the US to inform both internal & external releases of our platform and service tools such as adCenter, adCenter Desktop, Excel Add-in, etc. • Oversaw the planning & execution of an international collegiate case competition that served as a company-wide platform for recruitment & positive PR for Microsoft in the academic community • Designed & implemented a US rewards & recognition program to highlight top performers • Co-managed hiring & staffing for the US ASG-Search organization • Delivered semi-annual performance evaluations to all employees, laying out strengths & areas for improvement as well as recognize great work • Developed an internal “Closing the Gap” plan to demonstrate how ASG-Search would achieve quota in FY09 despite a multi-million dollar gap in forecasts, which was successfully executed & achieved • Developed a strategic SEM optimization framework to clearly define maintenance vs. strategic optimization work for clients & to raise the quality of strategic optimization work from the US team • Managed through numerous change initiatives including quota adjustments, team role evolution, layoffs, and the upcoming changes resulting from the Yahoo-Bing partnership, amongst others • Received >98% positive management survey scores from direct reports • Awarded FY2009 Best of the Best Manager award From June 2007 to April 2010 (2 years 11 months) Sr. Search Media Analyst @ • Mentored new employees & assisted in their personal development, training, & transition into the team • Managed several internal projects & teams including 12+ vendor employees, determining a strategy for team alignment of Client Services & Sales teams, vertical team strategies, hiring & staffing, amongst many others • Provided Search Engine Marketing (SEM) services to 60+ large retail clients including The Home Depot, Coca-Cola, Victoria’s Secret, 1800Flowers, Circuit City, Yahoo! Shopping, M&Ms, & Dick’s Sporting Goods • Provided clients with analytics, reporting, & insights to help grow & optimize their SEM spending • Recognized as a three time finalist in two different internal client optimization competitions • Served as a tool expert on adCenter & general SEM for clients & internally within SMO • Represented Microsoft & demonstrated the adCenter & adLab tools at numerous industry events including Shop.org, Search Engine Strategies, National Retail Federation, adTech, adCenter Canada launch, & others • Attended 100+ hours of training & development courses within Microsoft including topics on Interpersonal Effectiveness, Negotiating, Interviewing, Project Management, Business Acumen, & General Functional training From June 2005 to June 2007 (2 years 1 month) Co-Founder/President/Director of Marketing @ Co-founded a classified ad website designed to facilitate the exchanging of collectable items between individuals throughout the world. Successfully maintained profitability throughout the existance of the website via banner display ads, contextual ads, & search optimization. From June 1998 to June 2005 (7 years 1 month) Director of Marketing/Consultant @ • Developed & Managed all Marketing efforts utilizing Search Engines, Product Feeds & E-mail • Analyzed existing data and Marketing Channels to develop a Marketing Plan for the company • Assisted in the redevelopment of the AtlanticTime.com website From November 2004 to May 2005 (7 months) Director of Marketing/General Manager @ • Managed Search Engine optimization on Overture, Google, Looksmart, FindWhat, & new search partnerships • Enabled a new product area featuring Magazine Subscriptions while maintaining a positive ROI from Marketing • Developed an aggressive Marketing campaign utilizing email, on-site promotions, & partnerships • Successfully reduced marketing spend by 43% within the first 2 months of employment while maintaining sales • Managed Customer Service related issues & assisted with Order Fulfillment • Managed data-feed accounts with PriceGrabber, Shopping.com, BizRate, Froogle, SortPrice, & others From August 2004 to November 2004 (4 months) Sr. Business Development Manager @ • Directly managed the Marketing, Sales, Customer Service, Shipping, & Technology departments. • Co-developed new revenue centers including a Customer Service/Sales call center, a B2B business, Search Engine Optimization, Special Requests, Strategic Alliances, & Affiliate Marketing relationships • Managed all Search Engine optimization, Affiliate & Alliance efforts with a positive ROI & 15,000+ affiliate accounts • Developed & executed marketing, promotional, affiliate recruitment & membership recruitment campaigns • Revised & negotiated numerous contracts for Partnerships, Retail agreements & Vendors • Directly managed projects responsible for 60-70% of company’s daily revenue amongst all undertakings • Co-developed a Special Request business including the creation of a new Shipping & Receiving center & custom infrastructures • Developed wholesale relationships enabling $10,000+ in sourced merchandise for Special Requests weekly From July 2000 to August 2004 (4 years 2 months) Lead Campus Marketing Representative @ • Prepared & executed a marketing plan to stimulate sales & awareness of VarsityBooks at CMU • Managed a team of 5 in a guerilla marketing plan that doubled Varsitybook’s on campus market share • Stimulated affiliate program growth at CMU, leading to greater sales on campus & nationally From August 1999 to June 2000 (11 months) Marketing Intern @ Better Homes & Gardens: Special Interest Publications – Marketing Internship: Advertising Club of New York (ACNY) Internship Program • Compiled a competitive analysis for 18 direct competitors including demographic, circulation, & editorial data • Performed market research using MRI, ABC, the Internet, PIB, & other resources • Designed presentations using PowerPoint for the Ad Sales & Marketing departments From June 1999 to August 1999 (3 months) Marketing Associate @ Summer Internship From June 1998 to August 1998 (3 months) Advertising & Marketing Intern @ Summer Internship From June 1997 to August 1997 (3 months)

MBA, Marketing @ Baruch College, City University of New York (CUNY) From 2007 to 2010 BS, Industrial Management (Entrepreneurship) @ Carnegie Mellon University From 1996 to 2000 NYS Regents Diploma @ G.W. Hewlett High School From 1992 to 1996 Louis Cohen is skilled in: Digital Marketing, SEM, Online Advertising, Web Analytics, Analytics, SEO, PPC, Strategy, E-commerce, Digital Strategy, Social Media Marketing, Online Marketing, Marketing, Affiliate Marketing, Social Media