Product Manager @ Monster Weston, MAOwn Brand Program Manager @ Staples • Worked with Staples Brand Group, Marketing, SAM team and Merchandising to help develop and implement key promotional marketing programs to drive Staples Brand sales• Managed Own Brand assets online such as circular, Brand Shop, Daily Deals, promotional events, etc.• Developed and delivered Staples Brand presentations...
Product Manager @ Monster Weston, MAOwn Brand Program Manager @ Staples • Worked with Staples Brand Group, Marketing, SAM team and Merchandising to help develop and implement key promotional marketing programs to drive Staples Brand sales• Managed Own Brand assets online such as circular, Brand Shop, Daily Deals, promotional events, etc.• Developed and delivered Staples Brand presentations to the field, including newsletters and training• Created and interpreted reporting to identify business trends and opportunities aimed at driving the sales of Staples branded products• Coordinated photoshoots, videos and syndicated content, which helped increase conversion on Staples.com From December 2015 to April 2016 (5 months) Framingham, MASr. Mobile Merchandising Operations Analyst, Promotions @ Staples • Managed product selection and offers for all mobile properties (mobile web, tablet app, iOS and Android• Collaborated with Marketing, Merchandising and the Agency to create promotional banners for the homepage• Analyzed reports to understand how promotions performed• Staged offers for mobile web using a CMS tool From February 2015 to November 2015 (10 months) Framingham, MASite Merchandising Analyst, eCommerce @ Staples • Project management of key Taxonomy initiatives, including establishing and maintaining project requirements, timelines and deliverables• Partnered with cross-functional teams to provide robust view of Taxonomy performance, including SEO & Analytics teams• Evaluated Taxonomy structure to identify opportunities for improvement & proactively recommended alternatives to have more streamlined and user-friendly browse path• Reviewed current processes for building new hierarchies and filtered attributes for opportunities to reduce the time required to implement From October 2014 to November 2015 (1 year 2 months) Framingham, MAAssociate Site Merchandising Analyst - Taxonomy @ Staples • Executed and proactively managed taxonomy, including creation and implementation of web hierarchy and attribute filters• Utilized site analytics tools to identify opportunities to improve conversion From July 2014 to October 2014 (4 months) Framingham, MAProduct Specialist @ Staples • Assisted Buyer in driving sales by making strategic suggestions to merchandise product on Staples.com• Facilitated several projects aligning with Merchandising objectives such as product launches including Apple iPod and iPad, Microsoft Surface, SquareTrade and Staples Connect• Worked cross-functionally with Merchants, Project Specialists and Marketing to help execute product selection and promotions including weekly flagging, banners, landing pages, Featured Items and the QA process• Built relationships with vendors and attended vendor meetings to discuss Roadmaps for upcoming cycles From October 2012 to July 2014 (1 year 10 months) Framingham, MAMerchandise Coordinator @ Staples • Set-up and maintained SKUs in content management system, which consisted of pricing, activations/inactivations, add/remove flags and updates such as PO costs and back end descriptions• Interacted with vendors to request content, images, specs and inventory feeds for Staples.com• Worked cross-functionally with Merchants, Project Specialists and Account Managers to help execute promotions including weekly flagging, banners, Featured Items and the QA process• Managed Merchant Issue Database and resolved problems in a timely manner• Entered and proofread content in Turn-In Pro (catalog builder) for upcoming catalogs• Conducted site scrubs which involved competitive analysis and creating unique attributes From October 2011 to October 2012 (1 year 1 month) Framingham, MAProduct Content Specialist @ Staples • Independently managed Staples’ online Custom Print Programs. This involved working cross-functionally with the Print Solutions team to ensure that all custom items are syndicated to Link with rich content • Coordinated with the external Custom Print vendor to establish guidelines for an improved and more efficient content submission process• Supported the Visual Merchandising Project Manager by maintaining a schedule of all projects for the Content Team• Partnered with merchandising, marketing and the Key Supplier team to ensure that various initiatives are executed on schedule. These vehicles included the monthly Tech Guide, bi-weekly Special Offers online promotions and the Featured Items gallery • Collaborated with third-party content providers such as Etilize, Webcollage and SellPoint to make sure that all content and product tours for tech items are kept up-to-date on the site• Played a pivotal role in the implementation of the Staples/CE online product transition, the most customer-facing Merchandising initiative of 2009• Assumed responsibility of all day-to-day tasks of the Facilities Product Content Specialist while simultaneously prioritizing and completing various high-visibility projects in a deadline-oriented environment From September 2009 to September 2011 (2 years 1 month) Marketing Assistant @ Ruland Manufacturing Co. Inc. • Coordinated a trade show and generated leads• Updated and maintained the company web site• Improved search engine optimization• Promoted the products and helped design marketing material• Provided distributors with information and promotional products From July 2008 to January 2009 (7 months)
Own Brand Program Manager
December 2015 to April 2016
Sr. Mobile Merchandising Operations Analyst, Promotions
February 2015 to November 2015
Site Merchandising Analyst, eCommerce
October 2014 to November 2015
Associate Site Merchandising Analyst - Taxonomy
July 2014 to October 2014
October 2012 to July 2014
October 2011 to October 2012
Product Content Specialist
September 2009 to September 2011
Ruland Manufacturing Co. Inc.
July 2008 to January 2009
What company does Liz Mason work for?
Liz Mason works for Monster
What is Liz Mason's role at Monster?
Liz Mason is Product Manager
What industry does Liz Mason work in?
Liz Mason works in the Internet industry.
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