Lissa Cupp's Email Addresses & Phone Numbers

Director of Marketing & Product Management @ Standard Register Standard Register, now Taylor Communications, is a leading document services company providing printing, document management, distribution, technology, and marketing services. As the Director of Marketing and Product Management, I led a team of directors, product managers, and marketers including marketing communications to analyze and develop strategic marketing programs...

Director of Marketing & Product Management @ Standard Register Standard Register, now Taylor Communications, is a leading document services company providing printing, document management, distribution, technology, and marketing services. As the Director of Marketing and Product Management, I led a team of directors, product managers, and marketers including marketing communications to analyze and develop strategic marketing programs for the healthcare, financial, retail, and industrial markets. Responsible for strategic planning, customer segmentation, branding, communications, go-to-market efforts and channel strategy. From 2006 to 2010 (4 years) Marketing Strategy Consultant @ Self-employed I work with Tech and Media companies, Publishers, Retail, CPG, and e-Commerce companies to driveAudience, Subscription, and Revenue GrowthDigital Transformation & StrategyDirect-to-consumerSocial MediaContent MarketingProduct developmentUser experienceCustomer segmentation Adjunct Professor, School of Business Administration @ University of Dayton Courses: Digital Marketing, MBA programe-Commerce & Omni-Channel Marketing, Undergrad & MBAAdjunct Faculty Representative for University of Dayton Academic Senate, 2019-2020, 2020-2021 Dayton, Ohio AreaChief Marketing Officer @ BH Media Group Berkshire Hathaway Media Group provides indispensable news coverage and advertising solutions in the communities it serves. BH Media owns and operates 119 newspapers, including 32 daily publications, in 10 states, as well as WPLG-TV, an ABC affiliate in Miami, Fla. Each of our newspapers has a leading digital presence in the marketplace with websites, mobile websites and native apps. Our BH Digital Media Services group provides internet solutions, including websites, mobile, display, SEO, social media, Google Adwords, search engine marketing (PPC), e-mail marketing to programmatic, geo-targeting and retargeting options. In July, 2018, Berkshire Hathaway outsourced management of BH Media to Lee Enterprises, eliminating the leadership team of BH Media. From January 2018 to August 2018 (8 months) Senior Vice President, Consumer @ Angie's List Angie’s List, Inc. is a trusted resource for consumers looking to find the best local service providers in more than 720 categories, like home repair, health care and auto service. More than 3 million members turn to Angie’s List to research, hire, rate and review local service providers. We save them time, and we save them money through exclusive member discounts from top-rated businesses.Built on a foundation of more than 10 million verified reviews of local service, Angie's List connects consumers directly to its online marketplace of services, and offers unique tools and support designed to improve the local service experience for both consumers and service professionals.Led the Consumer business unit including Membership, Consumer Engagement, and e-Commerce. Angie's List announced they were being acquired by IAC/HomeAdvisor. From June 2016 to March 2017 (10 months) Indianapolis, Indiana AreaVice President, Direct to Consumer & eCommerce @ The Scotts Miracle-Gro Company The Scotts Miracle-Gro Company (NYSE: SMG), is the world's largest marketer of branded consumer lawn and garden products including Scotts®, Miracle-Gro®, Ortho® and Roundup® brands. Led the strategy and execution of the Direct to Consumer & eCommerce business including Amazon, retail partner eCommerce, and Scotts Lawn Service.Scotts announced sale of Scotts Lawn Service to TruGreen in December 2015; sale completed April 2016. From February 2015 to February 2016 (1 year 1 month) Columbus, Ohio AreaChief Marketing Officer @ Chalkfly Responsible for setting strategy and positioning for innovative school & office supply e-retailer, including brand, PR, marketing, e-Commerce, media, creative, promotions, advertising, mobile, video, social, search, SEO, SEM, content, email, consumer acquisition and retention.As an e-commerce retailer, Chalkfly has been included among the fastest growing e-commerce companies in Internet Retailer’s Second 500 for both 2013 and 2014. Chalkfly was also included as one of Turnstone’s 2013 Best Young Companies To Work For.Chalkfly is part of the Detroit Venture Partners portfolio and the Quicken Loans family of companies. Company sold to Global Office Solutions in November 2014. From January 2014 to November 2014 (11 months) Vice President, e-Commerce & Consumer Marketing @ ACCO Brands ACCO Brands completed its merger with MeadWestvaco's Consumer & Office Products Division on May 1, 2012. ACCO is the leading manufacturer and marketer of the most trusted brands in school supplies, office products, and planning and organizing tools. Responsible for P&L for ACCO Brands’ Direct to Consumer business including catalog, direct marketing, and e-Commerce. Our planning & organizing products including Mead®, Day-Timer®, Day Runner® and AT-A-GLANCE®, which help busy people plan and organize their lives. Oversaw US and International e-Commerce businesses including www.ataglance.com, www.mead.com, www.dayrunner.com, www.daytimer.com, as well as international sites in the UK, Canada, Australia, and New Zealand. Responsible for driving growth through digital strategies and online initiatives, including web operations, e-commerce marketing, direct marketing, PPC/SEO, contact center operations, marketing communications, creative, design, web content, mobile applications, catalogs, social media and digital products, including MeadCal, a web-based and mobile calendar. From 2010 to 2013 (3 years) Director of Marketing @ WorkflowOne, A Standard Register Company Workflow One (formerly Relizon), now Taylor Communications is a leader in document management, print, fulfillment, and marketing services.As Director of Marketing, North American Response Management and Fulfillment Services, I was responsible for development and implementation of Response Management and Fulfillment Services, which includes campaign management, call center, e-commerce, digital asset management, direct mail, fulfillment, and program analysis. I directed the development of strategically aligned marketing activities including trade shows, collateral development, competitive analysis, advertising, symposiums, market trends, & strategic positioning. Developed competitive pricing and sales compensation program for Fulfillment Services. Managed vendor relationships including software, hardware, marketing services, and agency. From 2000 to 2004 (4 years) Founder @ Big Rocks of Life Lissa Cupp is the founder of Big Rocks of Life®, an organization aimed at helping others reach their goals and get the most out of their busy lives. She authors a blog, offers workshops, and hosts a monthly networking group, Goal Driven Women®. Local News Subscription Accelerator Coach & Speaker @ Facebook The Facebook Accelerator Program, a part of the ambitious and impactful Facebook Journalism Project, is a program aimed at addressing reader and subscription revenue challenges facing local news organizations. Accelerator programs bring news organizations together to innovate; learn from one another; and collaboratively develop strategies to improve their business both on and off Facebook. Each Accelerator program has three key objectives: 1) Facilitate Collaboration Among Publishers, 2) Scale Shared Lessons, and 3) Build Sustainability. Germany, Canada, Brazil, France, Australia, Asia-Pacific