**RECRUITERS - thank you for your interest in my profile, please read this before contacting me: https://medium.com/@lisabari/an-open-letter-to-recruiters-8d0559a4e706**
***I'm a Master of Public Health student at the Harvard Chan School of Public Health, and therefore not on the market for full-time jobs in the Bay Area right now.***
I'm passionate about the intersection of healthcare and technology, and in particular I'm interested in chronic disease prevention. My background is primarily in marketing and growth for technology/SaaS, and I've been focused on digital health companies for the last 3 years.
Please get in touch if:
- You're representing a digital health company and think you might need some growth/marketing advice/work/etc. - I'm flexible on the type of engagement (short term, project, long-term)
- You are looking for a connection to someone I'm connected with, AND have something of value to offer that person or company (no straight sales, please)
Contact me using the form at www.lisabari.com
Dual citizen, US & EU (Ireland)
Senior Marketing Consultant @ Consulting and project-based work for digital health startups, including growth strategies, brand/voice/positioning, online marketing, content and web assets, hiring/team building and more.
My clients have included early stage companies working in chronic disease management, health insurance communication tools, health and wellness devices and more.
Selected clients:
Welkin Health
PicnicHealth
Obeo Health
www.lisabari.com From January 2015 to Present (10 months) San Francisco Bay Area, BostonHealth Systems Researcher @ Independent researcher with the Mexican Social Security Institute (IMSS), the government organization that is responsible for healthcare, pensions and social security for workers.
Worked on a project on care coordination between levels of care in the IMSS healthcare system, especially as it relates to IMSS' healthcare technology (outpatient EHR) and legacy technology systems.
Project requires professional working proficiency in Spanish, using highly specialized language. From June 2015 to August 2015 (3 months) Mexico City Area, MexicoAssociate Vice President, User Growth & Marketing @ Head of Marketing for Practice Fusion, the largest and fastest-growing cloud based Electronic Health Records platform. My role and team of ~25 marketers encompasses growth/acquisition, engagement, email, marketing automation, content, social, SEO, SEM/digital, partner marketing and direct marketing efforts. We market to doctors and medical practices as well as patients and our partner network. From January 2013 to January 2015 (2 years 1 month) San Francisco, CADirector of Digital Marketing @ All things digital. From February 2012 to December 2012 (11 months) San Francisco Bay AreaDirector of Search Marketing @ Brought on to start up search marketing practice at a well-respected full service creative agency. Search clients included Virgin America (AOR) and Square. Recruited for Virgin America client side to continue and broaden my work to all digital marketing for the award-winning airline. From May 2011 to February 2012 (10 months) San Francisco Bay AreaDirector of Client Services - Search @ Senior manager of top-tier international search agency. Lead a team of 10+ Account Directors and Account Executives and interfaced closely with operations. The team drove digital marketing strategy for an enterprise-level client base. Our clients primarily represented leaders in the CPG, ecommerce/retail and media industries.
In my role I was responsible for client revenue growth and satisfaction. I worked to expand our footprint with current clients and also participated in new business prospecting and RFP creation and presentation. From April 2010 to May 2011 (1 year 2 months) San Francisco Bay AreaSr. Account Director @ Strategic account lead for key Fortune 500/Global 2000 clients in the tech B2B and B2C space. Responsible for devising search account strategy across a diverse portfolio of products. Implemented complex proprietary dashboard SaaS (software as a service) including requirements-gathering and QA.
Worked directly with the client and account delivery teams (PPC, SEO and software), to apply research, consumer and business insights and customer segmentation models for the development and execution of digital marketing strategies.
Promoted in January 2008 and October 2009, and managed teams of up to 7 Campaign Managers and Account Directors. From May 2007 to April 2010 (3 years) Partner Marketing Manager @ PPC and shopping feeds campaign manager for the largest online-only posters and prints store. Ran and analyzed complex metrics-based reporting for the CMO. Designed a shopping feed management system that tripled shopping feed output without requiring additional resources. Represented Art.com at a popular ecommerce conference as a panelist. From May 2006 to May 2007 (1 year 1 month) Key Account Manager, Portal Business @ Sold and managed portal/publisher key accounts in Germany, Austria and the UK in German and English for Pangora's white-label shopping search solution. Managed shopping feeds and relationships with Pangora's store partners.
Doubled Pangora’s market presence in the UK through new business. Project-managed portal launches and rollouts of new SaaS features for portal clients. Drafted and edited portal and publisher contracts in both English and German. From June 2004 to May 2006 (2 years) Account Coordinator @ Strategized PR campaigns for consumer packaged goods companies and high-tech clients. Negotiated placements for clients in national and international media. Presented tactical plans and pitches to clients and agency management From 2001 to 2002 (1 year)
Master’s Degree, Public Health @ Harvard T.H. Chan School of Public Health From 2015 to 2016 MBA, Business Administration and Management, General @ Purdue University - Krannert School of Management From 2003 to 2004 B.A., Cognitive Science @ University of California, Berkeley From 1998 to 2001