Bringing abundant access to all. Specialties: brand strategy, consumer insights, consumer and industry PR, business strategy, product launch excellence, team leadership, cross-functional leadership, brand management, analytics, business operations, consumer products, hardware, software, line extensions, consumer packaged goods

Marketing and Growth @ From July 2015 to Present (6 months) Start-up Marketing Consultant @ Provide brand and marketing counsel on behalf of several early stage Series A companies Brand foundation • Have led companies through end-to-end branding process • Including: brand strategy, naming, brand agency management, visual brand identity • Lead customer discovery and segmentation work (ethnography, focus groups, surveys) PR and business development • Secured PR coverage with publications such as NY Times, Recode, BBC, PBS • Managed external PR publicist and development of PR collateral • Have managed partnerships such as Crayola, Amazon, SF Exploratorium, Maker Media User acquisition • Manage digital marketing campaigns on social media, search, email and remarketing • Implemented e-commerce site initiatives resulting in ~250% increase in site conversion Marketing research and analytics • Built market sizing models as inputs into several fundraising rounds • Led product marketing efforts and product usability studies From 2014 to Present (1 year) San Francisco Bay AreaProject Leader, Management Consulting @ Advised Fortune 500 C-level executives on variety of strategic topics • Leader in consumer insights – led 6 qualitative and 10 quantitative research efforts • Directly managed 9 staff members typically in team sizes of 2-4 • Developed strategic frameworks to simplify complex client problems Example client engagements include: • Digital transformation planning for Canadian photo retailer executive team • Pricing strategy for hardware manufacturer's resell market channel • Product design, pricing and dealer marketing strategy for global luxury auto co. • Promotion, distribution and trade spend optimization for snacks manufacturer • Pricing architecture and distribution strategy for apparel manufacturer and retailer • Mobile commerce opportunity sizing and prioritization for software company • Measured global internet GDP and consumer surplus for Google Public Policy team Interned in summer of 2010 From 2011 to 2014 (3 years) Brand Management @ Co-managed $800M NyQuil, DayQuil and Vicks portfolio • Managed several creative agencies in development of multi-million dollar ad campaigns • Led cross-functional teams of 5-12 individuals, e.g. R&D, engineering, sales, supply chain • Allocated $84M marketing budget with 99.5% accuracy; recommended funding allocations • Engaged in Marketing Mix Modeling process with ACNielsen to optimize marketing spend • Wrote 20pg Business Review with marketing recommendations resulting in $29M sales • Published weekly and monthly State of the Business reports tracking KPIs From 2007 to 2009 (2 years) Product Marketing @ Internship in Microsoft Learning Group • Led development of partner intelligence tool (PIT) to provide analytical visibility into retail channel From 2006 to 2006 (less than a year) UX Research @ Interacted with and gathered insight from 7-10 year olds while experiencing virtual science-based world. Recommended online design improvements to boost engagement (e.g. gamification, visual instruction.) From 2004 to 2005 (1 year)

MBA @ Stanford University Graduate School of Business From 2009 to 2011 BA @ Harvard University From 2003 to 2007