Product Marketing Manager @ Oversee a persona development initiative and a win loss program including managing meetings, deadlines, vendor relations, and final deliverables. Create marketing content in the form of PPT presentations, Brainshark presentations, datasheets, etc. to support the messaging and positioning of products. Work with Sales Enablement to help train Sales and create training-related materials as needed. Collaborate with Marketing and Product Management on the messaging and positioning to highlight the unique benefits of Brainshark’s offerings. Give public demonstrations of Brainshark’s products on a weekly basis. Maintain a deep knowledge of the market to understand buyer personas From March 2015 to Present (10 months) Director, Marketing & Promotions @ Create an annual integrated marketing plan for promotions and specials using various social media channels. Implement a new email marketing program to enhance current marketing efforts and simplify current processes. Rebuild and maintain a new salon website that incorporates online booking and social sharing tools. From May 2014 to March 2015 (11 months) Product Marketing Specialist @ Drove the launch of new products and solutions to market, ensuring that Sales was trained and supported. Established concise product positioning and messaging for all products and solutions and ensured consistent communication across all marketing channels. Created Sales tools and materials including sales presentations, collateral, case studies, white papers, and product slicks. Highly involved in the messaging and content creation process for all thought leadership efforts. Worked cross-functionally to collaborate on the creation and execution of the marketing plans, campaigns, and launch activities for assigned products and solutions. Maintained a deep knowledge of the market to understand buy personas and processes, competitive landscape, and pricing. From December 2013 to May 2014 (6 months) Event Marketing Coordinator @ Coordinate the participation of conference speakers - organize materials (bios, photos, contact information, conference calls, etc.) Create and update conference websites with all speaker, sponsor, and agenda information. Manage event registration process by creating registration pages and sending follow-up correspondence to all qualified and disqualified registrants for Aberdeen Leadership Summits and Custom Events. Manage all logistical preparations for events, including name-badge creation, onsite lists, attendee evaluation form creation. Work with team on post-event follow-up to include: creation of the post-event website, evaluation scores and feedback communications. Assist onsite as an operations and registration lead at all events. Create and schedule recruiting and retention emails regarding Aberdeen Leadership Summits and Custom Events. Create and integrate the first Aberdeen Summits Mobile App that will be used at all future leadership summits to enhance overall onsite experience. From October 2012 to December 2013 (1 year 3 months) Greater Boston AreaMarketing Intern/Associate @ Plan and manage summer events for clients such as ice cream socials, onsites, and kick-off events to continue a positive relationship with the client. Create flyers, emails, posters, and additional marketing materials for individual Sales Representatives using Marketing Wizard online software. Respond to questions and concerns from sales representatives in regard to personal Affinity accounts. Coordinate logistics including invitation design, management, and execution of customer appreciation events. Conduct presentations on Marketing 101 sessions for administrators and Sales Representatives. Train and serve as a mentor to the incoming summer interns by educating them on marketing software. From December 2011 to October 2012 (11 months) Personal Markets Sales Intern @ Provide assistance to all Sales Representatives with data entry into Customer Service Workbench, post sales phone calls to new and existing policyholders, and thank you cards to new policyholders. Generate leads for Sales Representatives by meeting a weekly quota of out-bound calls to potential policyholders. Assist the Personal Sales Administrator with front desk help and customer service on a daily basis. Worked with the Affinity Marketing Department on client appreciation on-sites. From May 2011 to September 2011 (5 months) Front Office Coordinator @ Responsible for administrative support, cash handling, and scheduling for a high-volume luxury salon. Created and maintained weekly sales and inventory tracking reports which were used to create a marketing plan based on the most current sales trends for both products and services. Successfully created and implemented a new marketing approach to include a monthly newsletter, on-line advertising and e-mail promotions not only to reach a larger audience and increase new business but to help maintain our current clients by acknowledging their loyalty. From September 2005 to December 2010 (5 years 4 months)

Bachelor of Science, Business Administration; Entrepreneurship @ Boston University Questrom School of Business From 2008 to 2012 Marlborough High School From 2004 to 2008 Lindsay Harrington is skilled in: Marketing, Event Planning, PowerPoint, Email Marketing, Customer Service, Social Media Marketing, Microsoft Office, Lead Generation, Punctual, Organizational Development, Online Advertising, Blogging, Sales, Product Marketing, Event Management