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Linda Kastilani

Senior Web and Online Marketing Manager @ Monster Inc.

Senior Web and Online Marketing Manager at Monster Inc.

San Francisco Bay Area

Ranked #1,093 out of 21,860 for Senior Web and Online Marketing Manager in United States

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Linda Kastilani's Email Addresses & Phone Numbers

Linda Kastilani's Work Experience

Monster Inc.

Senior Web and Online Marketing Manager

February 2015 to Present

Brisbane, CA, USA

Monster Inc.

Web Manager and Online Marketing Manager

August 2012 to January 2015

Brisbane, CA, USA

Monster Cable Products

Marketing Project Manager

January 2011 to July 2012

Brisbane, CA

Linda Kastilani's Education

Pepperdine University, The George L. Graziadio School of Business and Management

M.B.A International Marketing

1991 to 1993

California Institute of Technology

Executive Management Course

California State University-Long Beach

B.S International Business

Linda Kastilani's Professional Skills Radar Chart

Based on our findings, Linda Kastilani is ...

Supportive
Leader
Initiating

What's on Linda Kastilani's mind?

Based on our findings, Linda Kastilani is ...

50% Left Brained
50% Right Brained

Linda Kastilani's Estimated Salary Range

About Linda Kastilani's Current Company

Monster Inc.

Frequently Asked Questions about Linda Kastilani

What company does Linda Kastilani work for?

Linda Kastilani works for Monster Inc.


What is Linda Kastilani's role at Monster Inc.?

Linda Kastilani is Senior Web and Online Marketing Manager


What is Linda Kastilani's personal email address?

Linda Kastilani's personal email addresses are and l****[email protected] and l****[email protected]


What is Linda Kastilani's business email address?

Linda Kastilani's business email addresses are not available


What is Linda Kastilani's Phone Number?

Linda Kastilani's phone (**) *** *** 229


What industry does Linda Kastilani work in?

Linda Kastilani works in the Consumer Electronics industry.


Who are Linda Kastilani's colleagues?

Linda Kastilani's colleagues are Winnie Leung, Kevin Lee, Gladys Kang, Deepak M, Kendrew Lee, Maria Moreira-Struthers, Tom Land, Lynette Gaddi, Greg Pedersen, and Shun PMP


About Linda Kastilani

📖 Summary

Seasoned e-Commerce, web, digital, channel marketing, cross functional teams and program management, product marketing professional with extensive global business experience in multiple functions to include e-commerce, social, web optimization, new product introduction,business development, business operation, project management and supply chain. Fluent in conversational German and Mandarin, identified business opportunities DTC and B2B in leading to maximized sales, growth and profitability. Effective leader and communicator who employs a value-driven, team oriented leadership approach to deliver bottom line results. Specialties: e-Commerce SEO/SEM Digital marketing Web optimization Lifestyle marketing Social marketing Channel Marketing Digital Marketing International Markets Product Roadmap SKU Rationalization Marketing Communications, Product Management, Media Management, New product introduction and launch Strategy Planning and Implementation, Project Management, Competitive Intelligence, dCustomer Relationship, Market Research, Market Situation Analysis, Staff Management/Development Project Budget and Expense Control Contract ManagementSenior Web and Online Marketing Manager @ From February 2015 to Present (9 months) Brisbane, CA, USAWeb Manager and Online Marketing Manager @ • Drive growth of direct e-Commerce business by managing a team of web software developers, UI/UX designers, Content Manager, e-commerce, social media, brand team and online channel marketers to create strong site experience and double digit D2C sales growth. Delivered consistent creative global brand, rich content and messaging and styleguide alignment. • Lead department’s morale and team building, training and process improvement, resource and budget management • Led new site launch by successfully deploying the first global content management, e-commerce, marketier and analyzer platform. Managed project from inception to on time deployment within budget. Led cross-functional teams to create consistent SEO/SEM content, brand messaging, product info, training, e-commerce check out process and order fulfillment. Regular communication updates to C-level executives sponsors and stakeholders. • Responsible for online marketing programs and e-commerce strategies including site banners, landing pages, contest and CRM campaigns with key retail including Best Buys, Walmart, Amazon and Universal Music. • Managed product launch schedule (up to 40 projects) from planning to execution, driving brand awareness, impression and conversion. Monitor organic traffic based on data analysis and recommended solution to align to business needs and strategy. • Grew brand awareness by collaborating with Monster’s partners including adidas, UFC, Viacom, AXS.TV and AEG on CRM strategy, banner ads, media buy, SEM/SEO, and customized artist headphone co-branding marketing campaigns From August 2012 to January 2015 (2 years 6 months) Brisbane, CA, USAMarketing Project Manager @ * Lead and oversee the global Web efforts as part of the Web Leadership Team. * Responsible for the overall corporate site's web projects to support the fast growing eCommerce and online brand marketing platforms. * Lead the execution of web and digital projects from its inception to the delivery throughout the project lifecycle, including managing and organizing resources, vendors relationship management, project prioritization, scope, schedule definition, and budget control. * Collaborate with global cross functional teams including product management, legal, customer service, marketing, sales, and training teams to support new product launches, online promotions event campaigns and retailers/distributors online programs. * Facilitate and manage Pan Euro and MENA International TV Broadcasting Clearance (ARPP, Clearcast), local captioning, contracts negotiations & contractual changes, coordinate approvals and stations delivery timeline. From January 2011 to July 2012 (1 year 7 months) Brisbane, CAProduct Marketing Consultant @ Specializes in Market Study, Situation Analysis, Strategic Planning and Implementation, and Competitive Analysis From May 2009 to December 2010 (1 year 8 months) Global Segment Market Manager @ * Managed business financials, strategic direction, and implementation of product lines for the Electronics industry * Grew new business globally for thermally conductive materials, LED lens optical related materials, fabricated insulating gels materials, encapsulants and gels, conformal coatings, and sealants. * Responsible for project planning and tracking, guiding each project through the product development process from concept to full product commercialization by collaboration with cross functional groups. * Increased market share by prioritizing and developing a new global marketing strategy; received corporate Global Marketing Excellence Award. * Led North America launch of LED related products, achieved 120% of 1st year sales quota. * Oversaw implementation of marketing communications tactics including trade shows, media interviews, advertising, PBM campaigns, collaterals, application bulletins, and sell sheets * Acted as Project Manager of annual trade show, acted as the voice of the company and increased brand visibility and product loyalty by negotiating contracts including speaking interviews, media interviews and advertising. * LED, automotive electronics, consumer, computer, and communication industry expert. From March 2003 to April 2009 (6 years 2 months) Product Marketing Manager @ *Managed global product lines including sales forecasting, pricing , new product training and promotion activities. * Created customer contracts by securing converter business to reduce delivery; and improve product quality and price agreement. * Oversaw product development and material qualification activities at the first commercial success in the automotive market. From January 2000 to January 2003 (3 years 1 month) Manufacturing Manager @ * Responsible for all manufacturing metrics including productivity, cost, safety, product quality, and delivery. * Improved plant's capacity and productivity through customer order management, quality issues, and new product development prototype efforts. * Reduced backlog by 40% within 6 months by implementing new procedures. * Maintained employee productivity and commitment in team oriented environment * Created and implemented improved safety and training criteria * Received a Recognition Award for process improvements in upstream operations From January 1998 to January 2000 (2 years 1 month) Product Manager @ * Managed overall product strategy including P&L, pricing, promotion,product roadmap and positioning for fabricated silicone material * Identifies new business opportunities, recommend improvement and new product development projects * Acted as primary liaison between engineering, development, sales and marketing From 1996 to 1998 (2 years) M.B.A, International Marketing @ Pepperdine University, The George L. Graziadio School of Business and Management From 1991 to 1993 Executive Management Course @ California Institute of TechnologyB.S, International Business @ California State University-Long Beach Linda Kastilani is skilled in: International Marketing, Product Management, Market Research, Marketing Communications, Competitive Intelligence, New Business Development, Marketing Management, Cross-functional Team..., International Business, Strategic Planning, Leadership, Product Development, Training, Consumer Electronics, Strategy, CRM, Competitive Analysis, Marketing Strategy, Manufacturing, Product Marketing, Management, Sales Operations, E-commerce, Project Coordination, Project Management, Business Development, Project Planning, Business Strategy


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In a nutshell

Linda Kastilani's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 5 month(s)

Linda Kastilani's Willingness to Change Jobs

Unlikely

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