Liliana Caro's Email Addresses & Phone Numbers

SVP, Global Product Lead @ BPN is Mediabrands' newest agency; created in and for the new landscape. To address this challenge I focused in creating a unique and flexible strategic process, along with proprietary tools that respond to these key evolving drivers: innovation, social and shopping behaviors. Results: • Creation and global implementation of a unique Proprietary...

SVP, Global Product Lead @ BPN is Mediabrands' newest agency; created in and for the new landscape. To address this challenge I focused in creating a unique and flexible strategic process, along with proprietary tools that respond to these key evolving drivers: innovation, social and shopping behaviors. Results: • Creation and global implementation of a unique Proprietary Global Strategic Framework, and special techniques to deliver Radical Commonsense. Guidelines and support networks are in place to be able to speed up adoption, ensure consistency and be proactive towards the constant changes. • Creation of BPN's Strategic Digital Notebook, A Strategic Guide for planners around the Network. • Creation, development and global implementation of proprietary tools: Innovation Management tool, Social Profiling tool and Shopper tool. • Mediabrands' Shopper Product Global Lead. • Leader of BPN Strategy, Analytics, Tools and Research globally, and member of the Global Mediabrands' team that creates and decides what products-projects are developed in order to be ahead of the curve in these fields. From July 2012 to Present (3 years 5 months) SVP Strategy @ Challenge: Create and develop the strategic department at the Miami International Office. Integrate and aligned different internal departments to create stronger integrated communication solutions. Pitch wins (centrally lead): • Nextel, the biggest pan-regional account at the moment. Scope: Latin America. • Belcorp. Scope: Latin America General: • Integrated communication and media strategies allowed Digital and Content (awarded work) to growth organically as part of our client's strategies. • Special research and analytic projects were developed, helping clients to better understand the relationship of their marketing variables. • Overall increase in client satisfaction on strategic thinking and value. From May 2010 to June 2012 (2 years 2 months) Regional Director, Research & Strategy @ Pitch wins (centrally lead): • HP (Global) • BDF (Latin America-strategic proposal) Research and analytics: • Lead two Regional Research projects, and lead the region in two global Research projects. • Business intelligence / analytics introduction to Latin America From May 2008 to April 2010 (2 years) Miami/Fort Lauderdale AreaRegional Account Director @ Pitch Win (centrally lead): • J&J Latin America. First experience leading the strategic development in a regional pitch. Regional Accounts: • Pepsi Latin America • McDonald’s Latin America • J&J Latin America Results: • Innovation. Global Awarded Branded Content development in partnership with Discovery and Johnson’s Baby. Scope: Latin America. • Alignment. Generate regional communication and media strategies. Guiding, supporting and overseeing form local work. • Efficiencies. Pan-regional deals the maximized KPIS and optimized investment. From February 2006 to April 2008 (2 years 3 months) Miami/Fort Lauderdale AreaBrand Manager, Cristal @ Postobón is the biggest National Non Alcoholic Beverage Company in Colombia. I was leading Cristal, Postobón’s water brand. Reported to Marketing VP. • Launched Cristal’s Sparkling Water. • Launched Cristal’s new size packaging. Quickly adopted by the category. • Increase Brand’s National Share of Market. From January 2005 to December 2005 (1 year) Account Director @ Accounts: • Postobón. • Pepsico Beverage brands. From June 2003 to December 2004 (1 year 7 months) Analyst @ From June 2001 to June 2003 (2 years 1 month) Master's degree, Online Marketing & e-commerce @ EAE Business School From 2011 to 2012 Bachelor's degree, Industrial Engineering @ Universidad de Los Andes From 1995 to 2001 Liliana Caro is skilled in: Media Planning, Customer Insight, Digital Strategy, Digital Marketing, Marketing Research, Digital Media, Market Research, Social Media Marketing, Marketing Strategy, Media Buying, Advertising, New Media, Integrated Marketing, Online Marketing, E-commerce