Global product leader with strong multinational and multi-beauty category experience. -Consumer psychologist to translate consumer insights into product concept as well as product design. -Accomplished innovator to lead and manage product innovation & commercial innovation projects of global scale.

Senior Global Product Innovation Manager/Leader of Platform Strategy-cosmetics @ From November 2011 to Present (4 years 2 months) Senior Global Innovation and product development Manager-skincare @ From July 2011 to Present (4 years 6 months) Innovation Product Manager @ From December 2007 to June 2011 (3 years 7 months) Innovation and consumer insights Research Manager @ From 2007 to 2007 (less than a year) Summer Management Intern @ From July 2006 to September 2006 (3 months)

Ph.D, Photochemistry and Organic Chemistry @ Chinese Academy of Sciences From 2003 to 2008 Leona Liu is skilled in: Consumer research (qualitative & quantitative), Product Development/ Product strategy, Consumer Insights, FMCG, Marketing Research, Product Development, Product Strategy, Beauty, Market Research, Qualitative Research, Segmentation, Competitive Analysis, Cross-functional Team Leadership, International Marketing, Strategy Development