Award-winning and top producing leader whose in-depth knowledge of solution selling, complex sales cycles and enterprise software/CRM applications has propelled multimillion-dollar growth; Fortune 500 account wins with Named Accounts, Territory Accounts and Verticals such as FSI, Retail and M&E; market-leading results for both clients and employers and proven success developing teams of technical, sales, and solutions consultants
Award-winning and top producing leader whose in-depth knowledge of solution selling, complex sales cycles and enterprise software/CRM applications has propelled multimillion-dollar growth; Fortune 500 account wins with Named Accounts, Territory Accounts and Verticals such as FSI, Retail and M&E; market-leading results for both clients and employers and proven success developing teams of technical, sales, and solutions consultants professionals to achieve #1 ranked, quota-surpassing revenue generation.
Specialties: Pre-Sales, Sales Consultants, Solutions Consulting, C-Level executive presentations, customer analytics and real-time personalization, cross-channel relationship marketing, Adobe Creative Cloud, Adobe Marketing Cloud, Sales Force Training, Customer Acquisition/Conversion & Retention, and Global Business Development & Account Management, Enablement, Value Proposition
Head of Americas Solutions Consulting and Value Engineering, Digital Media and Digital Marketing @ Lead a team of pre-sales Solutions Consultants and Value Engineers responsible for the Adobe Creative Cloud and Marketing Cloud Solutions Adobe Solutions such as; Creative Suite, DPS, Echosign, Analytics, Target, Experience Manager, Campaign, Social, Media Optimizer and Audience Manager across the Americas From December 2014 to Present (11 months) New York, New YorkDirector, NA Solutions Consulting, Digital Marketing @ From February 2009 to Present (6 years 9 months) New York, New YorkSenior Director, Global Solution Consulting @ Manage global Solution Consulting team. Sell hosted web analytics and precision marketing software and services to named accounts. Responsible for all aspects of the sales process, including: mapping the prospects business processes to application functionality, identifying the prospect's "pain points", developing a solution based on business problems faced by the prospect, articulating the solution and it's value through discussions of tailored product demonstrations and responding to RFP's/RFI's. From June 2003 to January 2009 (5 years 8 months) Account Manager @ From 2002 to 2003 (1 year) Senior Manager, Sales Engineering @ Exceeded sales revenue targets ranging from $5-20 million quarterly. Managed top performing sales team in 2000 and Q1 & Q2 2001. Successful in selling to Financial Services and Telecommunications verticals. Sold enterprise software and services to named accounts. Accomplished in calling on senior level management of Fortune 1000 companies, such as CEOs, CFOs, Purchasing and Marketing Directors. Extensive experience in managing complex sales cycles including formulating strategies and action plans, influencing key decision makers and developing return on investment reports to close deals. Developed sales tools that correlated client business drivers to solutions. Delivered executive management reports. From June 1997 to October 2001 (4 years 5 months) Senior Consultant @ Senior Consultant
Implemented enterprise software such as accounting, purchasing, asset management and inventory applications. Wrote new business proposals and responded to RFPs. Managed client relationships. Tracked and resolved issues, risks, and requirement changes to the project. Lead scope and requirements gathering workshops by interviewing project stakeholders. Lead identification of current business processes and change management plan for new implementation. Project leader for the research and recommendation of new Customer Response Management (CRM) software to improve KPMG customer response times and problem resolution for customers. Software was implemented nationally. Managed business process consultants and customer help desk teams, performing employee evaluations, training new hires, and conducting new hire search and interview process. Designed and delivered employee and customer training programs. From January 1995 to June 1997 (2 years 6 months) Audit Intern @ From 1992 to 1993 (1 year)
BA, Accountancy @ The George Washington University From August 1989 to 1993 Laurie Wetzel is skilled in: Strategic Alliances, Budgets, Pre-sales, Sales Engineering, Messaging, Territory Management, Consulting, B2B, Customer Engagement, SaaS, E-commerce, Enterprise Software, CRM, Solution Selling, Sales Process, Web Analytics, Digital Marketing, Management, Strategy, Salesforce.com, Analytics, Leadership, Business Process, Program Management, Strategic Partnerships, Selling, Sales, Cloud Computing
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