Lauren Cavaliere's Email Addresses & Phone Numbers

Account Executive @ The Trade Desk Greater New York City AreaAccount Executive @ MiQ • Prospect, educate and collaborate with clients in programmatic media buying to successfully align Display, Mobile, Video, and Native programmatic solutions From January 2017 to May 2018 (1 year 5 months) Greater New York City AreaAccount Executive @ ownerIQ • Responsible for prospecting...

Account Executive @ The Trade Desk Greater New York City AreaAccount Executive @ MiQ • Prospect, educate and collaborate with clients in programmatic media buying to successfully align Display, Mobile, Video, and Native programmatic solutions From January 2017 to May 2018 (1 year 5 months) Greater New York City AreaAccount Executive @ ownerIQ • Responsible for prospecting and building relationships with agency and trading desk teams within NY WPP holding company• Mastered application and execution of three main products- managed service, self-service, and programmatic data • Assessed individual client opportunities and goals to align with ideal product for programmatic mobile, video, desktop display campaigns From June 2018 to May 2019 (1 year) Greater New York City AreaAccount Executive @ MiQ • Selected to help establish and open the first Mid-Atlantic office in Washington DC • Prospected and established relationships with 13 new agencies bringing in 16 new advertisers within the political, government, and non-profit sectors during 2016 Presidential Election Year From January 2016 to December 2016 (1 year) Washington D.C. Metro AreaAccount Manager @ MiQ • Hired as the first Account Manager in the US to establish pre-sale infrastructure and create internal process to increase efficiency and effectiveness of the sales team while enabling connections between sellers and traders• Created and implemented best practices pertaining to pre-campaign planning, kick-off calls, campaign launch, and live campaign analysis to ensure seamless execution and client satisfaction• Trained the sales team in execution of best practices while developing sales collateral and content for presentations and RFPs • Collaborated with traders to generate post-campaign learnings and identify incremental opportunities • Organized and facilitated pre-campaign kick-off calls and asset delivery• Worked in sales enablement capacity with event planning and support From April 2015 to December 2015 (9 months) Greater New York City AreaAccount Manager @ Yahoo • Served as the liaison between clients, creative agencies, and internal teams to ensure success of digital ad campaigns and sponsorships.• Managed the pre and post sales process of publishing Native, Video, Digital, and Mobile ad campaigns across Yahoo’s Owned and Operated properties, and the Yahoo Audience Network via YAM+, Yahoo’s Programmatic Ad Buying Platform. • Managed $6.8MM in revenue across five advertisers including Samsung, Canon, DirecTV, Cox, and LG; achieved $380K in incremental revenue to date through upselling by presenting data and analytics. • Orchestrated the success of live ad campaigns within the Technology Telecommunication vertical by compiling and analyzing data to perform optimizations, reallocations, and upsells while ensuring client goals and KPIs are achieved.• Built and maintained strong client relationships by managing the entire process from pre-sales RFP planning and IO processing to post sales reporting, analytics and campaign summary reports.• Noteworthy achievement: saved a $1.2MM deal by successfully proposing a $147K reallocation recommendation to adjust a sponsorship proposal to meet client standards and requirements. • Simplified the IO language approval process for the Samsung client by creating a legal language summary document for reference after identifying this as a blocker. From October 2013 to March 2015 (1 year 6 months) Greater New York City AreaDisplay Operations Manager @ Microsoft • Manage a portfolio of 60 brand advertisers across seven Microsoft Digital Advertising teams with combined 30M+ in ad revenue for verticals focusing on Consumer Packaged Goods, Financial Services, and Autos.• Flagship accounts include: Capital One, Citibank, Reckitt Benckiser, Mercedes, BMW, Volkswagen and JCPenney which appear across multiple platforms including MSN Display, Tablet, Mobile &Video Ad Networks, Skype and Xbox.• Notable Execution of $18.4M Capital One MSN Homepage standard and rich media ad campaigns- the largest MSN Homepage deal of 2013.• Liaise between agencies, media vendors and internal teams: Organize and lead kick off calls, establish project logistics, requirements, and responsibilities; monitor execution, enforce timelines, lead post launch discussions to streamline future initiatives.General and Advanced responsibilities include• Assisting clients by offering creative analysis information and providing optimizations geared toward achieving client’s KPIs and driving revenue across online, mobile and gaming displays.• Analyzing campaign performance, ensuring optimal client spend, reducing risk of lost revenue, and monitoring and solving site functionality issues. • Developing and managing relationships with client and agency teams to drive solutions to promote increased value of products and services to consumers.• Training new hires in the Account Service Group in introductory, intermediate, and advanced display operations methodologies. From August 2011 to October 2013 (2 years 3 months) New York, NYInternship @ Juvenile Diabetes Research Foundation Designed and formatted fliers, brochures, thank you cards, power point presentations and pamphlets for various fundraiser events including a gala, cheer competition, charity ball, golf outing, and local walk eventUpdated, maintained and organized binders, databases, excel sheets and contact lists From January 2011 to May 2011 (5 months) Promotional Assistant @ UB Athletics Organized, lead, and implemented promotional activities with media advertisements representing more than 10 businesses Enlisted students to participate in activities and recruited and trained two interns From January 2009 to May 2011 (2 years 5 months) Student Admissions Recruitment Specialist @ University at Buffalo Assisted the Office of Admissions in the promotion of UB to prospective students Implemented 16 guided tours of UB in the fall while serving as a reliable source of information and facts about university life, academics, programs, courses and services From January 2009 to May 2011 (2 years 5 months) Product Representative @ SoNu Water Responsible for representing and promoting the SoNu brand as an accurate and knowledgeable brand representative to increase sales and product awareness Provided facts and nutritional information to customers at numerous promotional events From January 2008 to August 2010 (2 years 8 months)