Senior Global Consumer Insights Associate - Communications @ • Build brands and drive growth via consumer-facing communications grounded in consumer insights. From January 2015 to Present (9 months) Greater Minneapolis-St. Paul AreaSenior Global Consumer Insights Associate - Emerging Technologies @ • Worked in General Mills’ Center for Learning & Experimentation to modernize the way the company conducts consumer research, leveraging advances in technology (e.g., wearables, social, mobile, etc.). From March 2014 to December 2014 (10 months) Greater Minneapolis-St. Paul AreaSenior Global Consumer Insights Associate - Nature Valley @ • Identified consumer insights for campaign development & portfolio strategy for a $700+ million category-leading brand. From November 2012 to March 2014 (1 year 5 months) Greater Minneapolis-St. Paul AreaGlobal Consumer Insights Associate - Fiber One @ • Identified consumer insights for campaign development, portfolio strategy and new product innovation that led to the continued growth of the Fiber One brand. • Led consumer research that produced the highest-performing campaign in Fiber One Franchise history. From October 2011 to November 2012 (1 year 2 months) Greater Minneapolis-St. Paul AreaGlobal Marketing Research Analyst - International @ • Identified key patient/doctor insights that formed the basis of product success criteria for pipeline products. • Presented data-based new product recommendations to the Board of Directors on a quarterly basis. • Traveled to Japan, Korea & Taiwan to conduct research, visit key accounts and meet business leaders to better understand customer needs and market dynamics for Johnson & Johnson's Asian cosmetic contact lens business. From June 2010 to October 2011 (1 year 5 months) Jacksonville, Florida AreaR&D Intern at Cargill's Biotechnology Development Center @ • Worked with a team of scientists to develop a cost-effective medium to produce biodegradable plastics that is presently used in commercial goods. • Discovered an enzymatic process that increased the value of one of Cargill’s food thickening agents for customers. From May 2006 to August 2008 (2 years 4 months)

Master of Marketing Research @ University of Georgia - Terry College of Business From 2009 to 2010 B.S. in Neuroscience and Behavioral Biology @ Emory University From 2005 to 2009 Laura Engstrom is skilled in: Consumer Behaviour, Customer Insight, Marketing Research, Focus Groups, Segmentation, Market Research, FMCG, Analytics, Qualitative Research, Competitive Analysis, Brand Management, Cross-functional Team..., Market Analysis, Product Innovation, Data Analysis, Consumer Products, Global Marketing, Brand Equity, Product Launch