Laura Moreno Cabanillas's Email Addresses & Phone Numbers

📖 Summary

International Group and Events Desk Executive; International Sales Agent @ NH Hotels • Customer Service and Sales: Managed incoming reservations and bookings desk for international clients in 5 languages. Assigned as Account Manager for hotel chain’s #1 institutional client. From January 2004 to December 2006 (3 years) Madrid Area, SpainFounder @ HomeFlow We're HomeFlow: We make home buying easy and help you save time and money with the all-in-one home buying platform. Visit us at: https://www.tryhomeflow.com Greater New York City AreaSenior Product Leader, Growth @ Chegg Inc. - Product Management: Managed 5 high-growth websites totaling +150 million users per year, ideating, sizing, prioritizing, and executing on data-driven initiatives that positively impact the user and the business. Communicated product updates and experiment details, results, and learnings across Chegg. In April 2019, one of those initiatives, resulted in a 133% increase in free accounts created.- Product Growth Analysis: Identified initiatives based on data that moved key metrics while creating delightful and engaging experiences. In March 2019 one of those initiatives resulted in an 8% increase in revenue with no impact to the user experience while creating a new unexplored lever for our business growth. - Data analysis: Led the product ideation and roadmap by continuously digging in our data (SQL and Google Analytics) to identify opportunities and prioritize them based on impact, confidence, and effort. In January 2019, one of those initiatives increased conversion rate to our paid product by 15%. From May 2016 to November 2019 (3 years 7 months) Greater New York City AreaConversion Rate Optimization, Growth Hacking and Product Management @ Imagine Easy Solutions (Imagine Easy Solutions was acquired by Chegg in May 2016)- Conversion Rate Optimization: I increased revenue by 215% within 6 months through A/B testing more than 90 experiments using Google Experiments and Optimizely. - Product Management: I managed high-growth website, working closely with the development team to leverage data-driven decisions to build a better product. Designed structured growth process that was implemented across the entire company, including 5 websites totaling 100+ million unique visitors per year.- Pricing: I adapted pricing models to increase revenue per user by 125% for one-time purchases and to decrease churn rate by 70% in a recurring subscription-based model.- Customer Insights: I developed 60+ polls to better understand user behavior, needs, and segments. The results of one of these polls led to a 30% increase in conversions while maintaining the same strong traffic growth.- Data analysis: I managed and reported on KPIs related to traffic, conversion, and revenue, using Google Analytics, SQL, and Excel to test hypotheses and identify learnings after each experiment.- SEO: I improved SEO rating by auditing and optimizing the site, contributing to 80% growth in traffic year-over-year.- Inorganic Growth: I led strategic acquisition of a high-growth website aligned with our business objectives to grow internationally and in foreign languages. Identified target, negotiated all terms and managed the transition.- Strategic Partnerships: I identified and implemented strategic partnerships that brought an extra 25% ad revenue negotiating a pay-per-click (PPC) model From July 2015 to May 2016 (11 months) Greater New York City AreaFounder - Growth Hacking and Business Development for Growth-Stage Companies @ Avanza: Business in Turkey and Brazil • Growth Hacking Strategy: Advised on the online business development and marketing strategies for 20+ growth-stage companies in financial services, corporate wellness, beverages, freelance marketplaces, and other industries.• Growth Hacking Implementation: Designed and executed tailored action plans leveraging 100+ techniques to drive traffic, generate leads and increase sales, developing valuable content for target customer profiles linked to KPIs.• Growth Hacking Education and Training: Created online and offline educational resources on how to become a leader in the market and generate qualified leads, including 15+ live trainings (300+ attendees), 3 online courses (15.000+ professional students enrolled), 1 podcast (70.000+ downloads). From July 2014 to October 2015 (1 year 4 months) New YorkInternational Business Development Manager @ MEPF Law Offices • Business Development: Managed the development of deals and project pipelines by identifying and evaluating potential opportunities. Led team providing support for all aspects of deal negotiation. Formed successful commercial partnerships with over 50 companies.• International Business Development: Managed International Business Development Department, serving as the key BD contact for the firm’s international offices in 10 countries.• Social Media: Developed the social media strategy and actively managed firm’s online presence, improving firm’s reputation through active online client engagement. Designed and implemented email campaigns targeting 20,000+ potential partners. From January 2007 to July 2009 (2 years 7 months) Marbella Area, SpainMarketing and Exhibitions Executive @ MRI Overseas Property • Real Estate Advisory Services: Promoted a portfolio of properties located in 17 countries in private property exhibitions to clients with budgets ranging from $30,000 to $5 million.• Sales: Consistently among top-3 sales executives, closing deals with >60% success rate. Actively managed client relationships, keeping in regular contact with new clients to secure their business. From January 2006 to December 2007 (2 years) Marbella Area, SpainExecutive Assistant and Translation Services @ European Union • European Anti-Fraud Office: Coordinated official responses to 50+ inquiries/month from European Parliament.• Translation Services: Provided translation services for European Commission from English & French to Spanish.• Spanish Ambassador Assistant: Assisted Ambassador and staff of the Spanish Permanent Representation to EU. From January 2002 to December 2003 (2 years) Brussels Area, BelgiumFounder - Avanza International Consulting - International Business Development @ Avanza: Business in Turkey and Brazil Internal: Business Management • Sales and Business Development: Led the expansion of the company, researching, identifying and generating new leads through actively managing high volume of inbound and outbound calls, emails and other digital channels.• Digital Marketing: Created and developed social media strategy for the company, building awareness and generating customer loyalty through monthly email marketing campaigns to 150,000+ recipients.• General Management: Managed international team of professionals across 3 countries, establishing operations in EMEA and LatAm markets, and coordinating daily front-, mid- and back-office operations.• Web Development and SEO: Created and SEO-optimized 15+ company websites to increase sales.• Referrals and Partnerships: Established referral network with partners contributing 10% of company revenue in 2013.• PR and Media: Presented as guest speaker at conferences and featured in press articles to promote international business opportunities.External: Client Services• Market Entry Consulting: Advised and assisted over 25 major international companies on their market entry strategy for Turkey, conducting market landscapes, identifying potential partners, suppliers and customers.• Business Development: Led ongoing business development activities in Turkey on behalf of international companies resulting in projects worth over $15 million.• Foreign Company Representation: Served as official local country office for Spanish company, building a successful market presence in Turkey generating first quarter revenue of $50,000.• Procurement Services: Sourced and inspected products purchased by a major Dubai-based construction company for development projects in Central Africa worth $500 million.• Sectors: Served clients and developed expertise in a broad range of sectors, including: human resources, construction, retail, restaurants, food processing, industrial materials, medical products, commodities, and energy. From January 2010 to September 2014 (4 years 9 months) Istanbul, Turkey and Sao Paulo, Brazil