Seven years of Marketing experience, with a strong project management background, excellent communication skills, and the ability to bring ideas to life. Unprecedented level of brand management, strategic planning and product positioning with diverse industry experience. Engaging communicator with the ability to develop, organize and execute strategic plans to enhance brand awareness and customer engagement. Achievement driven,
Seven years of Marketing experience, with a strong project management background, excellent communication skills, and the ability to bring ideas to life. Unprecedented level of brand management, strategic planning and product positioning with diverse industry experience. Engaging communicator with the ability to develop, organize and execute strategic plans to enhance brand awareness and customer engagement. Achievement driven, with a passion for results.
Specialties: Marketing Planning, Brand Management, Communications, Strategic Planning, Positioning, Event Management, Project Management, Social Media.
Senior Marketing Manager @ Developed strategic marketing plan and communication strategy to maximize sales and drive brand awareness, using communication channels ranging from online to offline campaigns such as traditional advertising, Google adwords and social media. Managed projects to identify prospective clients for increase client traffic and growth, while providing agents with recommendations based on market trends. From July 2013 to June 2014 (1 year) Program Manager, Marketing and Communications @ Managed SAP's engagement and experience with over 230 software partners across North America, through delivery of world-class programs, communications, campaigns and partner events. Build marketing programs to recruit, educate, and enable partners. Designed and managed four online communities for the SAP Partner organization to drive awareness, education and engagement with teams and partners. Designed experience for prospective partners through coordinating and budgeting hospitality events, such as the US Sony Tennis Open. Responsible for ensuring C-Level partner relationships were highly engaged by developing off-site partner forums, implementing communication plans and analyzing annual partner surveys to identify pain-points for an improved partner experience. From December 2011 to July 2013 (1 year 8 months) Communications Specialist @ Successfully led and managed 12 global and office-wide projects, resulting in increased employee engagement by 200%, delivering over 85 events for over 1200 employees. Led team of content contributors to deliver weekly newsletter to SAP Vancouver as well as developed and managed three internal online communities to educate employees on corporate initiatives, programs, events as well as drive employee engagement. Responsible for driving presence of Executive Leadership Team and global executives, developing opportunities for further engagement and interaction through forums such as Coffee Corners, All-Hands Meetings and Executive Communications. From July 2010 to December 2011 (1 year 6 months) Sales and Business Development Manager @ Oversaw and increased sales by building and managing relationships with boutiques, media and beauty influencers worldwide to maximize brand value, increase clientele as well as drive revenue. Secured company's first in-store product placement in popular Vancouver boutique, BeautyMark, driving sales globally. From March 2010 to October 2010 (8 months) Internship Program @ Completed a 6 month internship program at a global record label working on the frontline in the areas of Online Marketing, Artist Management, Business Relations as well as Film and TV. From April 2009 to September 2009 (6 months) Public Relations Publicist @ Increased exposure opportunities for portfolio of clients, including TwinBerry Farms, Starlight Children’s Foundation and The Rock Band, by creating press releases, developing media lists and crafting pitching angles for media. Managed exposure opportunities and media coverage received for each client. From June 2008 to September 2008 (4 months)
Sauder School of Business, Bachelor of Commerce, Marketing @ The University of British Columbia From 2005 to 2009 Krysha Nair is skilled in: Marketing Strategy, Public Relations, Brand Management, Marketing, Social Media, Corporate Communications, Business Development, Marketing Communications, Advertising, Entrepreneurship, Press Releases, Integrated Marketing, Employee Engagement, Program Management, Direct Marketing, Corporate Events, Sales, Management, CRM, Strategy, Event Management, SaaS, Social Media Marketing
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