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Kristin Lachen

Creative and Marketing Director

Sourcing Recruiter

Greater Los Angeles Area

Section title

Kristin Lachen's Email Addresses & Phone Numbers

Kristin Lachen's Work Experience

Beyond Experiential

Creative and Marketing Director

2011 to Present

Greater Los Angeles Area

Assist Marketing

Tour Manager

August 2012 to November 2012

Mosaic Sales Solutions

Assistant Tour Manager

June 2012 to August 2012

Kristin Lachen's Education

University of South Carolina - The Moore School of Business

BS Marketing and Management Dual Degree Program

1999 to 2003

University of South Carolina, Columbia SC

B.S Marketing; Advertising and Public Relations

1999 to 2003

Kristin Lachen's Professional Skills Radar Chart

Based on our findings, Kristin Lachen is ...

Methodical
Problem solver
Complex

What's on Kristin Lachen's mind?

Based on our findings, Kristin Lachen is ...

52% Left Brained
48% Right Brained

Kristin Lachen's Estimated Salary Range

About Kristin Lachen's Current Company

Beyond Experiential

Producer and creative designer, including interactive element fulfillment for booths and activations at major national tradeshows, expos, and conventions including SDCC, NBAA, G2E, and CES. Creative director and producer for nation-wide experiential marketing tours for key Fortune 500 brands, clients include Bombardier, Farmers Insurance, Sperry Top-Sider, Aetna, Starbucks, Cartoon Network, Pernod Recard, and many more. Successfully developed...

Frequently Asked Questions about Kristin Lachen

What company does Kristin Lachen work for?

Kristin Lachen works for Beyond Experiential


What is Kristin Lachen's role at Beyond Experiential?

Kristin Lachen is Creative and Marketing Director


What is Kristin Lachen's personal email address?

Kristin Lachen's personal email address is k****[email protected]


What is Kristin Lachen's business email address?

Kristin Lachen's business email addresses are not available


What is Kristin Lachen's Phone Number?

Kristin Lachen's phone (**) *** *** 119


What industry does Kristin Lachen work in?

Kristin Lachen works in the Marketing and Advertising industry.


About Kristin Lachen

đź“– Summary

My years as an experienced tour manager, emcee, brand ambassador, and product demonstrator for various brands and events began as an American Marketing Association member and Collegiate Promotions specialist. Through the years I’ve expanded my skill set to cover all aspects of the marketing spectrum. I am very hands-on and my duties as Creative and Marketing Director for Beyond Experiential allows me to thrive in the roles of creative development, social media and tour production, trade show producer and facilitator, and campaign creation for promotions and experiential marketing. I have logged over twenty thousand tour miles for programs including alcohol, entertainment, and events. As a consultant I navigate my clients through the various facets of the marketing globe to connect with the core of the consumer experience and deliver a memorable campaign with lasting results. I am fortunate enough to be a Mentor as well as a Business Coach. As a marketer it is my goal to take your brand to the height of its potential. As a Business Coach it is my goal to do the same for my clients to help them reach their potential and exceed their expectations on brand awareness, as well as a professional and personal level.Creative and Marketing Director @ Producer and creative designer, including interactive element fulfillment for booths and activations at major national tradeshows, expos, and conventions including SDCC, NBAA, G2E, and CES. Creative director and producer for nation-wide experiential marketing tours for key Fortune 500 brands, clients include Bombardier, Farmers Insurance, Sperry Top-Sider, Aetna, Starbucks, Cartoon Network, Pernod Recard, and many more. Successfully developed creative strategy to complete a multi-national experiential marketing campaign through Canada and the US with a timeline of seven weeks and a goal of four unique rollouts over a month's time for a major fashion brand. Creative ideation and implementation for agency partners including online and experiential marketing initiatives resulting in multiplatform and integrated brand awareness. Create and manage budgets, logistics, and schedules for all experiential projects Contracts various vendors for fulfillment, per project need and scope. In-field Lead and coordinator of staff and contractors for each experiential project, per industry and client policies. From 2011 to Present (4 years) Greater Los Angeles AreaTour Manager @ Tour manager and DOT Driver of 16ft box truck for Los Angeles, New York City, and Chicago markets. Managed activation set and strike as well as a bilingual staff in Latino Market for an education and scholarship tour for Latino students to learn about corporate sponsored scholarships. Drove 8k roundtrip miles in 6 weeks across the country. From August 2012 to November 2012 (4 months) Assistant Tour Manager @ Assistant tour manager and driver for East Coast Markets NJ, MD, DC, VA, SC, GA, and FL spanning 6k miles. Managed footprint construction and staff for alcohol promotion as well. Liaison/greenroom manager for a band brought in for a live concert as part of the promotion. From June 2012 to August 2012 (3 months) Site Manager @ Site Manager for lifestyle activation featuring photo capture, assisted in procuring permits and overseeing build out of activation staging to contract standard working closely with local ordinances in Santa Monica, CA. From May 2012 to June 2012 (2 months) Director of Marketing and Production @ Social Network marketing manager utilizing various Web 2.0 platforms Content creation manager for various sites, including multi-media creation Public appearances as representative of company, casting, and market creation opportunities Other daily duties include: Photography, Set Design, Studio Coordination From August 2009 to April 2012 (2 years 9 months) Project Management Specialist @ Lead of target-market social networking website, implementing internet marketing strategies. Implemented DMAIC and Six Sigma principles to Project Management Core team leader, created training materials and presented education opportunities. Chair-member of Corporate Press Committee; developed company’s first press kit. Project Management co-lead for first-to-market industry-specific initiative in Japan. Product Management specialist for full lifecycle implementation of new product development and branding for web-based company. Data Management liaison for product warehousing, marketing, design, and implementation. Collected, prepared, and analyzed data based on web statistics for reporting and projection; including financial reports, statistic traffic reports, and various other reports across departments as needed. From March 2005 to July 2009 (4 years 5 months) Charlotte, North Carolina AreaMarketing Specialist @ Product Management and Marketing liaison for top clients, including marketing and promotional material design and implementation Initiated and developed company's first customer-facing annual report Planned and implemented community events and outreach specifically for not-for-profit clients Final approval for all finished marketing communication products, collateral, and publications prior to release for Fortune 100 customers Development of company branding and promotion across the South-East region. From January 2002 to March 2005 (3 years 3 months) BS, Marketing and Management Dual Degree Program @ University of South Carolina - The Moore School of Business From 1999 to 2003 B.S, Marketing; Advertising and Public Relations @ University of South Carolina, Columbia SC From 1999 to 2003 Kristin Lachen is skilled in: Digital Marketing, Marketing Strategy, Integrated Marketing, Marketing Communications, Social Media Marketing, Email Marketing, Direct Marketing, Digital Strategy, Online Advertising, Marketing Management, Online Marketing, Mobile Marketing, Advertising, Brand Development, Product Marketing, SEM, Market Research, Social Media


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In a nutshell

Kristin Lachen's Personality Type

Introversion (I), Sensing (S), Thinking (T), Perceiving (P)

Average Tenure

2 year(s), 2 month(s)

Kristin Lachen's Willingness to Change Jobs

Unlikely

Likely

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