Senior Director - Global Digital Marketing @ kate spade new york
Senior E-Commerce Manager @ Mattel, Inc.
Senior Digital Marketing Manager, All Brands @ Mattel, Inc.
Bachelor of Science (B.S.) @
New York University - Leonard N. Stern School of Business
I am a digital marketing professional with over 10 years of experience and expertise in brand management, marketing strategy, online advertising and website content. I am very passionate about the digital space and its unending evolution. I have a strong ability to lead teams and develop successful, ROI-driven, consumer experiences across all digital marketing channels. I want
I am a digital marketing professional with over 10 years of experience and expertise in brand management, marketing strategy, online advertising and website content. I am very passionate about the digital space and its unending evolution. I have a strong ability to lead teams and develop successful, ROI-driven, consumer experiences across all digital marketing channels. I want to continue to grow my career in developing and executing exciting, innovative digital marketing programs with proven results for top brands.
Sr. Digital Marketing Manager @ From May 2015 to Present (8 months) Senior E-Commerce Manager @ Led the direct to consumer e-commerce business end-to-end, driving sales, customer experience, merchandising, digital marketing, consumer acquisition and analytics. From March 2013 to April 2015 (2 years 2 months) Senior Digital Marketing Manager, All Brands @ Led team of five to define digital marketing strategy for Mattel's branded websites globally, including Barbie.com, HotWheels.com and MonsterHigh.com, deepening brand engagement and affinity.
Ran the subscription-based MMO, Barbie Girls Virtual World, establishing long-term business goals, implementing user-retention programs, optimizing pricing and identifying cost efficiencies.
Streamlined analytics tracking and reporting for all Mattel websites. From July 2009 to March 2013 (3 years 9 months) MBA Marketing Intern @ Led rebranding initiative for the Global Customer Service Group while obtaining my MBA, compiling insights through internal stakeholder interviews, consumer focus groups, and industry and competitive landscape analysis.
Developed a new mission statement, name and logo, and launched the rebranded Customer Service section on the corporate website. From June 2008 to July 2009 (1 year 2 months) Digital Media Planner & Operations Consultant @ Evaluated media department, client management and reporting operations, introducing improvements in roles and responsibilities amongst the team, process standardization for media planning, online tool usage, and new client-facing report templates.
Planned and executed SEM & display campaigns for travel and beauty clients. From April 2007 to August 2007 (5 months) Senior Account Manager & Media Planner @ Managed 6 client accounts end to end, planning and executing digital media and search marketing campaigns for fashion & news clients. From June 2002 to May 2006 (4 years)
Master of Business Administration (MBA), Marketing @ University of California, Irvine - The Paul Merage School of Business From 2007 to 2009 Bachelor of Science (B.S.), Stern Undergraduate Business Program - Marketing & International Business @ New York University, Stern School of Business From 1999 to 2003 Krista Neuhaus is skilled in: Digital Marketing, Digital Strategy, Digital Media, Google Analytics, Media Planning, Account Management, Marketing Strategy, Online Advertising, Online Marketing, Analytics, SEM, Strategy, Market Research, New Media, Advertising
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