Director, EMEA Enterprise, Mid-Market and ADR Demand Generation @ 8x8
Senior Director EMEA Marketing (Interim) @ Diligent Corporation
Senior Director Marketing EMEA & APAC (Interim) @ BeyondTrust
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services @
University of Hertfordshire
Exceptionally focused marketing director and leader with considerable experience across EMEA and a wide range of marketing disciplines (from Digital to Media Relations). Action orientated with a strong reputation for delivering results and building high performing teams. Skilled in creating effective metrics driven marketing strategy, demand generation, customer acquisition, media communications and marketing programmes to drive revenue
Exceptionally focused marketing director and leader with considerable experience across EMEA and a wide range of marketing disciplines (from Digital to Media Relations). Action orientated with a strong reputation for delivering results and building high performing teams. Skilled in creating effective metrics driven marketing strategy, demand generation, customer acquisition, media communications and marketing programmes to drive revenue and build brand equity.
Creative and enjoys working in a fast-paced dynamic environment and has proven ability leading collaborative efforts across a diverse range of stakeholders. Over 20 years of expertise in B2B & B2C marketing across the full marketing mix including Marketing Automation (Marketo), digital and social platforms. With recognised experience in creating and executing integrated campaigns that drive lead generation, brand awareness and increased conversions to revenue. Built and led multi skilled and performance driven marketing functions in both start up, growth phase and corporate enterprise.
Specialities: B2B Marketing, Demand generation programs, Lead generation campaigns, Content Mapping, Online Strategy, Digital Marketing (keyword search, page optimisation & conversion), Lead Nurture, Lead Scoring (demographic and behavioural characteristics), Marketing Automation Administration (Marketo), Content marketing, CRM Administration (Salesforce.com), Reporting, Marketing analytics (ROI analysis, sales & marketing qualified lead forecasting), Integrated Marketing Programs, influencer marketing, content automation, campaign marketing, and e-commerce marketing, social media marketing, Search Engine Marketing (SEM), Business Planning, Partner marketing, Sales Team Enablement, Exceptional Communication Skills, Brand Awareness, Competitive Intelligence, Market Research, Positive Client Relationships. Strong analytical background, creative problem solver who thrives in a fast-paced environment. Can do, will do attitude.
Group Marketing Director @ Responsible for developing end-to-end marketing strategy and multi-channel campaigns to support revenue and new customer acquisition goals for the Cloud and Accountancy businesses. Managing a large team of 14 marketers, I am accountable for broader marketing and strategic multi-touch programs to increase demand. Wholly responsible for implementing, measuring and reporting dynamic inbound and outbound marketing tactics to drive lead acquisition, awareness and increase revenue. Owned and scaled marketing automation framework and reporting structure to reflect campaign effectiveness and lead velocity. Served as subject matter expert for CSO and CEO. From January 2014 to Present (1 year 10 months) WindsorGlobal Director of Marketing (Interim) @ Acision is one of the leading mobile and digital messaging companies in the world, with customers in 130 Countries. The core business is to provide Rich Communication and OTT (Over The Top) Services that enables both enterprise and mobile operators to provide smart connected IP based messaging and digital services to their users.
This interim role was to lead global and field marketing with the aim of accelerating the company's growth within the key regions of Europe and Russia, LATAM, APAC and emerging territories of Middle-East and Continental Africa. From January 2013 to December 2013 (1 year) Reading, United KingdomEMEA Marketing Director @ Tasked with developing and executing the company's go-to-market strategy within EMEA. Wholly responsible for marketing strategy, planning and execution of EMEA wide marketing strategy and tactical plan; overseeing all demand marketing to generate pipeline, create awareness through direct, partner and digital marketing activities in addition to cultivating Press and Analyst Relations.
Focused on leading territory marketing operations within France, Germany, Benelux, UK and South Africa with a team of 5 field based marketing managers.
Kaseya was successfully sold to Insight Venture Partners.
Successfully led EMEA marketing overseeing all demand generation, digital marketing (SEO / SEM / PPC), social media and content marketing activity.
Introduced concept of ‘audience journey’ to shape campaigns.
Created effective modelling tool for marketing contribution to revenue and to forecast lead generation. Achieved 3 x pipe against revenue targets. Now a global best practice.
Created and implemented ‘Marketo’ marketing automation campaigns within EMEA, creating sales ready leads nurtured from the suspect base at twice the rate of outbound campaigns.
Designed and implemented B2B lead scoring and automated email nurturing programs, through Marketo, that increased lead conversions by 25%, increased lead to opportunity conversion by 34%, reduced time-to-sale by 30%, and helped increase sales by 100%.
Reduced our Cost per Lead (CPL) by 30% while increasing Marketing Qualified Leads (MQL) by a factor of 4 x across EMEA. All measured and reported through CRM system (Salesforce.com).
Increased marketing driven revenue contribution for EMEA by 20% in 2011 and 26% in 2012
Achieve double digit growth in Press and Analyst coverage for EMEA for 2 years running.
Received award for 2011 for achieving the highest level on marketing qualified New Customer Acquisition (NCA) for EMEA region.
Awarded Techtarget industry Marketer of the Quarter in 2012. From October 2010 to January 2013 (2 years 4 months) London, United KingdomPlatform Marketing Lead @ Leading marketing for Microsoft's emerging technology products with a specific focus on build a strong customer ecosystem and communities. From April 2008 to October 2010 (2 years 7 months) Operating Systems Product Manager UK @ Business and marketing owner for key product categories from client software to web services - tasked with driving market share growth, product penetration and revenue attainment for Windows 7, Windows Azure Cloud / SaaS Platform, .Net Framework and Windows Phone (OS). This involved captivating and engaging technical, business and reseller/partner audiences in order to increase platform adoption, market penetration and revenues.
Devised and developed the UK technical audience go-to-market plan for Windows Phone 7 Series OS and marketplace (application store) in the UK.
Produced ‘Roadmap to success’ value proposition, vision and strategic business plan to map market share growth and progress against plan (reviewed quarterly for course correction).
Successfully launched Windows Azure cloud computing (SaaS) platform within the UK and over achieved target by 33% to a stretch target of 4,000 deployed applications (attaining 8% market share within 12 months)
Successfully drove Windows 7 developer launch engaging ISV/Breadth Developer/Community to positively impact pro-developer satisfaction attainment of 117 (a 5 point increase YoY).
Successfully launched .Net 4.0 framework, achieving the Microsoft .NET adoption metric for the UK market.
Delivered “One .Net” marketing campaign that resulted in double digit growth in downloads of framework and drove msdn.co.uk as the most popular UK developer site.
Lead cross functional teams to develop and implement market growth strategy to stop decline in share for Windows Phone product range, and preparing the ground for Windows Phone 7 consumer product launch.
Recognised for sharing best practice marketing techniques across the business. From 2008 to 2010 (2 years) Global Head of Demand and Field based Marketing (interim) @ Information Technology & Services industry; a leading provider of psychometric testing systems
Created and implemented a global field marketing strategy for a multi-national operation spanning over 50 countries. Remit included leading all CRM, Marketing Delivery, PR, Internal Communications and Channel Marketing activities including the development of online and offline programs. Led and managed a total of 14 staff based in the UK and abroad.
Developed and implemented global change programme focusing on delivering products and services through online portals, resulting in improved profitability, streamlined delivery of content and customer satisfaction.
Generated significant online presence for the organisation through the use of effective internet marketing. From November 2007 to April 2008 (6 months) Chief Marketing Officer @ Emerging tech SBU of leading manufacturer of printer and imaging devices and software.
Operating as a self funded start-up, led all aspects of marketing / business development strategy and execution for Fotango (an image storage and social networking service developed into the Canon Image Gateway). Directed Sales Management, Product Development, Public Relations, Marketing Communications, Pricing, Market Research and voice of the customer.
Developed a go-to market for ‘Zimki’ a cloud based Software as a Service (SaaS) application development platform supported with web services and data management APIs. From January 2006 to November 2007 (1 year 11 months) Head of Marketing @ Spearheaded the ‘go-to-market’ strategy for the UK and Irish business units. This involved the management of all resources including a budget of €6Million and a large team including Distribution & Reseller Marketing, MarComms, Graphic Design, PR and Online functions.
Developed key distributor / reseller and wholesale channel marketing strategies within each territory (UK & Ireland); Increasing channel turnover by 15% in 3 consecutive quarters.
Achieved number one status in Q3 – 2005 in terms of entry level printer sales, outselling the equivalent competitive product by 2 to 1 according to IDC. From January 2005 to January 2006 (1 year 1 month) Marketing Communications Manager @ Corporate marketing and communications role managing a multi-million dollar budget covering Brand development, Communication, Channel and Sales support / lead generation. Responsible for a small marketing team and strategic partners. Project managed Revenue Storm; the implementation of a SME /Corporate sales and marketing acceleration programme incorporating the establishment of six focused revenue streams worth over £30 Million. From October 2002 to January 2005 (2 years 4 months) Vice President of Global Marketing @ Venture backed, Pre-IPO / funded network management and SME software start-up operating globally
Created an entire corporate brand identity, product propositions and marcomms strategy from scratch, as well as creating the go-to-market plans for EMEA and the United States (US) subsidiary; successfully rolling out to 4 European countries and the USA. From January 2001 to October 2002 (1 year 10 months) Group Marketing Manager @ Managing a team of 2 people with overall responsibility for all corporate marketing across the mix, sales support in addition to third party and strategic partner marketing. Partners included Hewlett Packard, Iomega, Computer Associates, Veritas From July 1999 to January 2001 (1 year 7 months) Direct Marketing Manager @ Online supplier of digital stock photography, streaming video and web content to the creative Industry. Responsible for maximising direct sales revenues and to evangelise the PhotoDisc brand through highly structured, organised and effective direct marketing programs. From July 1997 to July 1999 (2 years 1 month) Associate Product Marketing Manager @ Responsibility for marketing and profitablitiy of key brands, product range included Apple Computers, Motorola, & Adobe and other software products sold directly to the end user through the Micro Warehouse catalogue. From June 1994 to July 1997 (3 years 2 months)
Koby Amedume is skilled in: Product Management, Strategy, Product Marketing, CRM, Cloud Computing, Demand Generation, Business Development, SaaS, Management, Start-ups, Lead Generation, Strategic Planning, Marketing Communications, Business Strategy, Go-to-market Strategy, Project Management, Digital Marketing, Business Planning, Marketing Strategy, Team Management, Solution Selling, Brand Development, Marketing Management, Customer Engagement, Competitive Analysis, Integrated Marketing, Market Research, Marketing Automation, Product Development, Channel Partner..., Direct Marketing, Direct Sales, Sales Operations, Leadership, Enterprise Software, Marketing, E-commerce, New Business Development, Cross-functional Team..., Multi-channel Marketing, Mobile Devices, Sales, Social Media Marketing, Online Advertising, SEO, Public Relations, SEM, Program Management, Social Networking, B2B Marketing
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