Marketing * Sales * Business Leadership * International Business Development * Experienced Executive * Visionary *
Hollywood, Florida
GLG (Gerson Lehrman Group)
Council Member (Telecom, Mobile, Technology, Advertising, Digital, Media, Communications)
Pembroke Pines, FL, United States
VIVA Bolivia
Vice President Marketing
May 2016 to May 2017
Miami/Fort Lauderdale Area
Nexus LLC
EVP Sales, Marketing and Business Development
Miami/Fort Lauderdale Area
Berlitz Broward Florida
Co-Owner Investor
Miami/Fort Lauderdale Area
Brightstar
Global Product Vice President for Microsoft
November 2013 to September 2015
Brightstar
Senior Product Director Latin America
October 2012 to October 2013
Miami/Fort Lauderdale Area
Brightstar
Director Sales and Marketing Latin America
September 2006 to September 2012
Miami
Refuge Investments S.A.
Founder, President and CEO
January 2001 to December 2011
Panama
AXS Bolivia
VP Marketing and Communications
January 2004 to September 2006
BBDO Bolivia
President - CEO
2001 to 2006
McCann Erickson
CEO - Managing Director
1996 to 2001
Tigo Bolivia
Marketing Director
January 1991 to March 1996
TBCASoft
Head of Business Americas
Miami/Fort Lauderdale Area
OMD Bolivia
President - CEO
2002 to 2006
What company does Klaus Jurgensen work for?
Klaus Jurgensen works for GLG (Gerson Lehrman Group)
What is Klaus Jurgensen's role at GLG (Gerson Lehrman Group)?
Klaus Jurgensen is Council Member (Telecom, Mobile, Technology, Advertising, Digital, Media, Communications)
What industry does Klaus Jurgensen work in?
Klaus Jurgensen works in the Marketing and Advertising industry.
📖 Summary
Council Member (Telecom, Mobile, Technology, Advertising, Digital, Media, Communications) @ GLG (Gerson Lehrman Group) Pembroke Pines, FL, United StatesVice President Marketing @ VIVA Bolivia Reporting to the CEO, leads marketing strategy, product management, brand strategy, customer success and marketing communications while deploying innovative marketing initiatives and executions for achieving Nuevatel’s financial objectives and brand awareness and recognition. Developed and managed a budget of $34 Million and supervised 80 employees. During FY 2016, Nuevatel reached $270 Million in Revenue and $81 Million in EBITDA. This accounted for a 23% market share of the Mobile Telecommunications market in Bolivia. From May 2016 to May 2017 (1 year 1 month) Miami/Fort Lauderdale AreaEVP Sales, Marketing and Business Development @ Nexus LLC Value Proposition and Expertise providing the following services• Marketing 360° - Total Integrated Marketing End to End Strategy (ATL, BTL and Digital), Brand Identity, Advertising, Media, Communications and Social-Digital • Business Development for companies or executives trying to enter, establish presence and grow in Latin America markets or the US Multicultural Market. Primary focus in telecommunications, digitalization, revenue creation and growth, monetization and content negotation and acquisition. • Deep knowledge of the Latin America Markets. Widespread network of contacts (personal and enterprises) in the region. Proven execution results.• Extensive experience in a wide-range of industries (Telecommunications, Beverages, Consumer Goods, Automotive, Technology, Financial, Distribution and Logistics, Insurance, Pharmaceutical, Lottery, IT & Software, new technologies such as IoT, SaaS, Wireless)• Strategic Consultancy in Sales, Marketing, Communications, Product and Brand Management.• Creativity and professional design for the development of advertising and communication material.• Extensive experience in developing and executing end to end 360°marketing and advertising campaigns.• Constant and consistent research and analysis for obtaining INSIGHTS to create strategic value propositions concepts and execution strategies.• Guidance in planning and developing new business ventures for executives and organizations (TBCASoft, LINK Mobile Marketing, CEE-Platform, Spotlike, Trilogy International Partners, Albavision, Ariadna Comunicaciones, Entrepidus, C&T Mobs and more) Miami/Fort Lauderdale AreaCo-Owner Investor @ Berlitz Broward Florida Co-Owner of the Berlitz Franchise in Broward Florida. BERLITZ KIDS & TEENSBerlitz has taught languages to children all over the world for over 137 years!The Berlitz Method® is a global proven and an effective method of instruction.With Berlitz Kids & Teens, through live instruction, children from ages 4 to 18 years old can learn a new language the same way they learned their first – by laughing, playing and eventually conversing. Songs, crafts, games and illustrations are used to build your child’s confidence and increase their cultural awareness.BERLITZ ADULTSA Tradition of Success and InnovationThe Berlitz Method has revolutionized language training around the world. Berlitz has helped millions speak new languages and cross cultural boundaries to communicate more effectively.www.berlits.uswww.berlitzkidsandteens.comwww.berlitzbroward.comPhone +1 954 997 9977 Miami/Fort Lauderdale AreaGlobal Product Vice President for Microsoft @ Brightstar Responsible for the management, nurture and expansion of the business with Microsoft globally. Lead the development and execution of regional business, marketing and sales strategies for Latin America, USA, Europe, APAC and Middle East Africa. • Proactively lead, manage and expand Microsoft business globally within BRIGHTSTAR by providing customized distribution and service solutions to maximize growth in the market share.• Manage several of Microsoft's business units (XBOX, Office 365, and Microsoft Mobile) to maximize their penetration, synergies, brand awareness and market share globally.• Introduce, develop and expand the business for Microsoft Mobile in cellular carriers, distributors, dealers and retailers across the world.• Maintain a close relation and contact with key top executives from Microsoft in each region.• Manage and negotiate credit lines, payment terms, contracts in each single region and with each business unit.• Manage and control the P&L for every region for achieving our Profit and EBITDA objectives.• Analyze, evaluate and define new opportunities to expand the business globally keeping constant communication with Microsoft’s top executives.• Advocate and Ambassador of the Windows Platform Ecosystem to carriers, dealers and retailers. From November 2013 to September 2015 (1 year 11 months) Senior Product Director Latin America @ Brightstar Responsible for managing, nurturing and expanding the business with Nokia in Latin America. Focused on developing new opportunities to create new revenue sources. Lead the development and execution of regional business, marketing and sales strategies for Latin America.• Proactively led, managed and expanded Nokia business in Latin America within BRIGHTSTAR, by providing customized distribution and service solutions to maximize growth in market share.• Introduced, developed and expanded the business for Nokia in cellular carriers, distributors, dealers and retailers in Latin America.• Maintained a close relation and contact with key top executives from Microsoft in each country• Developed and negotiated new agreements to distribute Nokia products in Retail Stores in Central America, Mexico, Caribbean, Bolivia, Peru, Chile, and Colombia.• Created and executed promotional activities to generate demand in Carriers, Retailers and End Consumers• Developed and negotiated new agreements to distribute Nokia to carriers in Venezuela (Movilnet and Movistar), Peru (Viettel and Nextel), Bolivia (Tigo and Viva), Caribbean (Orange, C&W and Digicel), and Mexico (Iusacell)• Won and Led the sales and demand generation business of XBOX for Latin America• Managed, controlled and achieved P&L objectives in Revenue, Profit and EBITDA. From October 2012 to October 2013 (1 year 1 month) Miami/Fort Lauderdale AreaDirector Sales and Marketing Latin America @ Brightstar • Led the development of new business, sales and marketing for Latin America Markets (from Mexico to Argentina) for Motorola Fixed Cellular Phones, and Brightstar’s own brands (Avvio, Startel, and Pulsare).• Identified new business opportunities for the Latin America Market for Fixed Wireless Solutions. • Pursued new service contracts and negotiate distribution agreements with manufacturers (Axesstel, Telular, Motorola)• Promoted our services/products to telecommunications carriers throughout Latin America (AMX, Telefonica, Tigo, Digicel, and others)• Created, executed and managed retail and trade marketing planning for Latin America Markets with carriers, dealers and retailers • Managed and supervised Product Managers/Brand Managers in each single country in Latin America. • Negotiated terms and conditions with local mobile carriers (Telefonica, América Móvil, Digicel, Orange) to achieve common sales objectives. • Led, coordinated and supervised new product/brand development for Fixed Wireless Solutions in Latin America. • Developed, managed and executed Marketing and Branding plans for Fixed Wireless Solutions with Brightstar’s own brand AVVIO.• Managed multi-faced communications and marketing activities to drive strategic initiatives in Latin America.• Created and implemented product launching programs and brand initiatives on behalf of our partners in Latin America From September 2006 to September 2012 (6 years 1 month) MiamiFounder, President and CEO @ Refuge Investments S.A. International Holding Company owner of the following marketing companies: NEXUS BBDO BoliviaOMD BoliviaThe Media GroupPorter NoveliMAGNA GROUP Bolivia From January 2001 to December 2011 (11 years) PanamaVP Marketing and Communications @ AXS Bolivia • Developed and executed B2B Plans, Loyalty Programs, BTL and PR Programs. Handled the day to day relation with the Advertising Agency and PR Agency. Implemented several product campaigns for Long Distance and Internet ADSL service. B2B Partnerships with Internet Cafes.• Generated a 30% growth in number of subscriptions to Internet and 150%% increase in long distance traffic in one year.• Increased the traffic on Long Distance in 100% in 3 months.• Managed and controlled a yearly marketing budget of 4 million dollars.• After 12 months of introduction in the market the company achieved a 30% market share of the Internet (DSL) service in Bolivia and reached a 20% market share in the Long Distance Service, becoming the second preferred brand offering those services in Bolivia. From January 2004 to September 2006 (2 years 9 months) President - CEO @ BBDO Bolivia • Management, coordination and control of the Advertising Agency. Developed and implemented several marketing, communication and branding strategies for well known international brands: Pepsi-Cola, 7up, Gatorade, Frito Lays, AES Communications Bolivia, TIM, Burger King, Domino´s Pizza, Gillette, Mars (Snickers, M&Mss), LAB Airlines, Familia Sancela(Consumer Products from Colombia), Visa International and Toyota.• Created and implemened successful global strategies for developing new brands and launching new products. Led and managed relationships with key clients, key suppliers, key media people and international partners.• Managed, controlled and executed yearly investments of more than 8 million dollars in Marketing spending.from well know international and national clients.• Developed, Led and Executed a continuos plan for acquiring New Businesses and promoting the agency.• After 12 months we have been able to reach the #1 position in terms of Revenue and Profit in the Bolivian market with more than 28 Million Dollars in Revenue. From 2001 to 2006 (5 years) CEO - Managing Director @ McCann Erickson • Launched one of the most important advertising agency of the world in the Bolivian market.• Developed and implemented marketing, communication and branding strategies for well known international brands: Nestle ( Nescafe, Maggi, Nido), Coca-Cola, Fanta, Sprite, Duracell, Telecom Italia, Master Card, Kimberly Clark, and Gillette(Match3, Prestobarba)• Managed, controlled and executed yearly budgets of more than 15 million dollars in Marketing spending from all clients described above • Consolidation of Nexus/McCann-Erickson as the #1 agency in Bolivia in less than 18 months. From 1996 to 2001 (5 years) Marketing Director @ Tigo Bolivia • Introduced the first cellular network in Bolivia.• Nationwide management, coordination and control of the commercial department in order to achieve the companies’ objectives in terms of selling, customer service and marketing strategies.. From January 1991 to March 1996 (5 years 3 months) Head of Business Americas @ TBCASoft Blockchain Platform exclusive for mobile carriers around the world.TBCASoft utilizing BLOCKCHAIN to change the WORLD!CBSG (Carrier Blockchain Study Group) Consortium. A unique network of Mobile Carriers around the world taking advantage of all the benefits of our Blockchain Platform, Services and Case Studies. Miami/Fort Lauderdale AreaPresident - CEO @ OMD Bolivia • Led, managed and coordinated the daily business of the Media Agency.• Developed and implemented media strategies and execution for well-known international brands such as Procter & Gamble (Pantene, H&S, Ace, Ariel, Pert Plus, Magistral) Pepsi-Cola, Gatorade, AES Communications Bolivia, Telecom Italia, Entel Bolivia, Trilogy Bolivia, Burger King, Kraft Foods (Milka Chocolate), Domino´s Pizza Bolivia, Ebel, Gol Lineas Aereas Gillette, Mars, Toyota, and Visa.• Created and implemented all the necessary media strategies for launching new brands or new products using wide media channels.• Developed and executed the use of media channels with creative concepts that helped the brands stand out in those different media channels. From 2002 to 2006 (4 years)
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
4 year(s), 3 month(s)
Unlikely
Likely
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