A highly driven, experienced business leader with a proven track record of driving growth for Internet businesses through customer acquisition and lead generation, developing innovative marketing and sales programs, business development, maximizing partnerships, incubating new business initiatives, and leading high-performance teams. An analytical, data-driven thinker with experience in ecommerce, digital media, strategy development, marketing, business development, sales, and planning.

Digital Marketing Consultant @ From November 2015 to Present (2 months) San Francisco Bay AreaInterim VP Digital Marketing (Consultant) @ Lead the digital marketing team responsible for driving growth within the SEM, SEO, Display, paid Social, Mobile App, and Affiliate channels. From October 2014 to Present (1 year 3 months) Marketing Consultant @ Joyus is a new online shopping experience that harnesses video to help you discover things you'll love to buy. I worked with them to develop their marketing plan, customer persona, and execute on some marketing tactics to drive member acquisition and e-eommerce revenue. From May 2013 to September 2013 (5 months) San Francisco Bay AreaVP, Direct Online Marketing @ Led digital customer acquisition, lead generation, and brand engagement through search, display, and mobile advertising channels with one of the largest marketing budgets in the US. Managed a team of data-driven, ROI-based performance marketers. Owned media partnerships with Google, Yahoo, Microsoft, AOL, several other publishers, and various advertising technology platforms. From July 2009 to July 2012 (3 years 1 month) San Francisco Bay AreaMarketing Consultant @ Flint is a mobile payments app focused on the SMB market. I worked with them to develop and implement the launch marketing strategy including online and mobile customer acquisition. From 2012 to 2012 (less than a year) Marketing Consultant @ Audited existing online marketing program and developed prioritized online customer acquisition plan to scale business. Advised on SEM and Display best practices. Developed display campaign assets to test for branded direct response. From 2012 to 2012 (less than a year) Greater Chicago AreaDirector, Marketing & Business Development (Consumer and Business) @ Managed a team responsible for B2C direct response online acquisition channels such as online advertising and affiliates, Business (B2B) sales and marketing, e-commerce partnerships (e.g. Amazon), gift cards, and new business development for both the Art.com and AllPosters' brands. From May 2005 to October 2008 (3 years 6 months) Director, Channel Marketing & Partnerships @ Responsible for Rhapsody subscriber acquisition and revenue through retail, ISP, OEM, university and portal partners. Developed and executed ROI based consusmer marketing stratetegies, both online and offline. Managed retail marketing with Best Buy including SKU development, pricing, packaging and merchandising. Managed ISP partnerships and marketing with Comcast, Road Runner, Cablevision, Charter, and Verizon. Managed team of Partner Marketing and Marcom Managers. From November 2003 to May 2005 (1 year 7 months) Director, Online Advertising & Business Development @ Managed bi-coastal team of 10 professionals in three functional areas: business development, account management, and online ad sales. Negotiated and managed all portal partners (e.g. Amazon, Expedia, Match.com, Reuters, Google). Developed business case for new products and identified partners to offer services for dial-up, broadband, and wireless customers in digital media, gaming, music, security, web hosting and communications. Structured, negotiated, and drove content licensing, distribution, and co-marketing deals with strategic partners. From July 2002 to October 2003 (1 year 4 months) Director, European Alliances & Partner Management @ Managed partnerships across Europe for a B2B real estate Internet company. From 2001 to 2001 (less than a year) Consultant @ Developed business plan for startup golf swing analysis video tool for driving ranges. From 2001 to 2001 (less than a year) Director, Business Development @ Structured distribution business development deals for start up company with a "virtual tour" real estate service with the leading real estate consumer sites. Identified expansion market for product in the hospitality and travel industry. Launched service in the travel segment including pricing, promotions, and creation of a new sales team. From January 1999 to November 2000 (1 year 11 months) Partner Marketing Manager @ Market development position. Evaluated third-party software and Internet solutions to support marketing launch of Intel processors. Event marketing. From June 1997 to January 1999 (1 year 8 months) Sr. Human Resources Advisor @ Developed HR strategies for 700+ person organization working with the CFO and executive staff. From October 1995 to June 1997 (1 year 9 months)

MBA, Marketing @ University of California, Berkeley - Walter A. Haas School of Business From 1995 to 1997 BS, Industrial & Labor Relations @ Cornell University From 1989 to 1991 Kim DiGiulio is skilled in: Strategic Partnerships, E-commerce, Business Development, Product Management, Customer Acquisition, Online Media Buys, Online Advertising, Analytics, Demand Generation, Strategic Planning, Media Planning, Online Lead Generation, Landing Page Optimization, Operating Budgets, Start-up Consulting