Director of Product at Nurx | Product Leader in Consumer Health Tech
San Francisco Bay Area
Working Class Acupuncture & Oregon College of Oriental Medicine
Clinical Acupuncture Practitioner/Intern
2006 to 2009
Portland, Oregon Area
Nurx
Product Director
San Francisco Bay Area
January.ai
Product Advisor
September 2019 to December 2019
San Francisco Bay Area
Healthline
Senior Director Product Management
2013 to 2017
San Francisco Bay Area
Teza Solutions
Principal
2006 to 2009
Portland, Oregon Area
Oracle
Senior Product Manager/Product Manager
1997 to 2005
Redwood Shores, CA
Healthline
Senior Product Manager, Enterpise and Consumer Media
2010 to 2013
San Francisco Bay Area
Zipongo - Eating Well Made Simple
Senior Director / Advisor
April 2017 to August 2018
San Francisco Bay Area
Headspace Inc.
Product Director, Headspace for Work
June 2018 to August 2019
San Francisco
What company does Kevin Wrathall work for?
Kevin Wrathall works for Working Class Acupuncture & Oregon College of Oriental Medicine
What is Kevin Wrathall's role at Working Class Acupuncture & Oregon College of Oriental Medicine?
Kevin Wrathall is Clinical Acupuncture Practitioner/Intern
What industry does Kevin Wrathall work in?
Kevin Wrathall works in the Internet industry.
Who are Kevin Wrathall's colleagues?
Kevin Wrathall's colleagues are Andreas Dall, Spencer Spezzano, Maryam Fikri, Tom Anello, Walter Sanford, Brandon Kiefer, Eunice Choi, Michael Rurka, Srikanth Guruju, and Edvard MD
📖 Summary
Clinical Acupuncture Practitioner/Intern @ Working Class Acupuncture & Oregon College of Oriental Medicine Treated patients with a wide range of conditions in a community style clinic. From 2006 to 2009 (3 years) Portland, Oregon AreaProduct Director @ Nurx Builds teams and products that deliver core platform experiences enabling Nurx clinicians and pharmacists to provide world-class patient care. Crafts strategy and develops the backlog for the medical product that providers and nurses use for patient care. Provides leadership and clarity for stakeholder teams working on owned products. Fosters an inclusive and diverse culture that engages employees, inspires innovation, and is customer-focused. San Francisco Bay AreaProduct Advisor @ January.ai From September 2019 to December 2019 (4 months) San Francisco Bay AreaSenior Director Product Management @ Healthline Head of product for the fastest-growing US health information website. Led seven-person team of product managers and data and systems analysts. Collaborated with design, engineering, marketing, sales and editorial teams, and C-level executives. Reported to CEO and SVP, Product & Marketing.• Created and led execution of consumer product roadmaps (markets, use cases, features, solutions, CX, delivery, metrics). Grew from #37 site in US Health to #2.• Played key role in mid double-digit annual revenue growth rate that was driven by a combination of increased site/app visits and higher ad rates. Resulted in $95 million, 2015 Summit Partners investment. • Collaborated with C-level execs to build ad product roadmap (pharma, hospital, drugstore, and programmatic advertisers). Implemented monetization and pricing technology and analytics. Introduced new and custom products. Contributed to mid double-digit annual CPM rate increases. • Championed, developed, and implemented A/B testing and analytical processes that enabled data-driven design and content decision-making. Results drove site stickiness and traffic growth.• Directed mobile redesign. Added apps. Implemented data-driven improvements to advertising products and cultivated new partners. Significantly increased mobile ad revenue. • Developed and executed multi-year strategy for expanded product/channel ecosystem. Platforms included mobile apps, chat, and Facebook communities. • Introduced email content delivery. Rapidly grew to 1+ million registrations and mid double-digit open and click-to-site rates. • Built and tested (A/B, UI, UX) content templates (articles, blogs, drug info, homepages, news, slideshows, video). Identified top performers. Worked with Editorial to implement. • Led successful cross-functional efforts to negotiate brand and content partnerships with the FDA and Consumer Reports. Grew traffic. Generated high-SEO-value links. From 2013 to 2017 (4 years) San Francisco Bay AreaPrincipal @ Teza Solutions Marketed firm’s consulting services and led portions of intranet, web site, and other projects. From 2006 to 2009 (3 years) Portland, Oregon AreaSenior Product Manager/Product Manager @ Oracle Company: $11.9 billion, Fortune 500 B2B SaaS software developer, manufacturer, and distributerLed development of executive information portals/dashboards for Oracle’s business intelligence product. Managed Oracle’s enterprise supply chain solutions. Reported to VP of Product and led a three-person product team. From 1997 to 2005 (8 years) Redwood Shores, CASenior Product Manager, Enterpise and Consumer Media @ Healthline Developed content and advertising products. Led syndication efforts with enterprise partners and customers. Reported to VP of Product and EVP of Consumer. • Syndicated content to Yahoo Health, Microsoft, and AARP Health. Became the face of health for Yahoo, the #1/#2 2013 US website as measured by monthly visits. • Syndicated advertising programs to leading health and lifestyle sites, including drugs.com, Livestrong, and EmpowerHER. Collaborated with Engineering to build enabling technology.• Promoted to head of product for Healthline Networks, a consumer/enterprise company, in 2013, then Healthline Media, a spin-off of Healthline Networks’ consumer business, in 2015. From 2010 to 2013 (3 years) San Francisco Bay AreaSenior Director / Advisor @ Zipongo - Eating Well Made Simple Heading up product and advising for a B2B2C SaaS nutrition and wellness offering marketed to employers, health plans and wellness HR benefits platforms. From April 2017 to August 2018 (1 year 5 months) San Francisco Bay AreaProduct Director, Headspace for Work @ Headspace Inc. Heading up product on B2B with dramatic growth in customers and usage, including working with some amazing companies, like Google, Facebook, Nike, Genentech and LinkedIn. From June 2018 to August 2019 (1 year 3 months) San Francisco
Extraversion (E), Sensing (S), Thinking (T), Judging (J)
3 year(s), 0 month(s)
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