Senior Vice President, Machine Learning Lead, Data Science as a Service at Nielsen
New York, New York
An analytic solutions and marketing technology thought leader, I help companies to "out-think" their competitors by using data-driven insights to make better strategic business decisions. In a nutshell, I take the business needs of marketing and IT professionals and distill them into effective analytical solutions, new product offerings, technical strategies, and measurable marketing programs that increase revenue...
An analytic solutions and marketing technology thought leader, I help companies to "out-think" their competitors by using data-driven insights to make better strategic business decisions. In a nutshell, I take the business needs of marketing and IT professionals and distill them into effective analytical solutions, new product offerings, technical strategies, and measurable marketing programs that increase revenue and profitability. Responsible for developing and evangelizing product vision as well as executing a variety of initiatives, including customer segmentation & profiling, data-mining & modeling, marketing optimization, predictive analytic platform development, and business intelligence solutions.Vice President, Analytics & Business Intelligence @ [x+1] Vice President, Data & Analytics @ QualityHealth.com Vice President, Analytic Solutions & Technology @ Harte-Hanks Inc Kevin Lyons is skilled in: Web Analytics, SAS, Google Analytics, Business Intelligence, Marketing, SPSS, Strategic Planning, Oracle, Microsoft SQL Server, Machine Learning, Microstrategy, Cognos, Analytics, Epiphany, Database Marketing
What company does Kevin Lyons work for?
Kevin Lyons works for [x+1]
What is Kevin Lyons's role at [x+1]?
Kevin Lyons is Vice President, Analytics & Business Intelligence
What industry does Kevin Lyons work in?
Kevin Lyons works in the Marketing and Advertising industry.
Who are Kevin Lyons's colleagues?
Kevin Lyons's colleagues are Helena Mendrisova, Chip Delaney, Bennie Savilla II, Thomas G. LeNoir III, Ev Kunath, Alexandrina Urzhanova, Roberto Lombardini, Alessandro Raspanti, Raana Kazmi, and Michael Geatz
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