Kelly Slessor is a digital and mobile marketing strategist, and the Founder and Director of BanterMob Mobile Marketing Group. With over 12 years' experience both in Australia and overseas, Kelly began her career with British Telecom, UK's largest telecommunications provider. She has since specialised further into digital and mobile marketing, and is at the forefront of the
Kelly Slessor is a digital and mobile marketing strategist, and the Founder and Director of BanterMob Mobile Marketing Group. With over 12 years' experience both in Australia and overseas, Kelly began her career with British Telecom, UK's largest telecommunications provider. She has since specialised further into digital and mobile marketing, and is at the forefront of the industry with her vast knowledge and expertise in this area.
Kelly currently specialises in retail and finance sectors, and works with iconic brands such as Westfield, Woolworths, Glue Store, Big W, Suncorp, David Jones, Lend Lease, Diageo and DMG Radio. She works closely her clients to understand their vision and then tailors digital/mobile strategies accordingly to achieve key business objectives.
Kelly is also the co-chair of the AIMIA Mobile Industry Group, and a founding member of the Mobile Marketing Research Association.
Kelly is based in Sydney, and works with clients across Australia.
Founder and Director @ MOBILE MARKETING STRATEGY AND IMPLEMENTATION
BanterMob is a mobile marketing company that solves business problems, increases sales and enhances customer engagement through research, mobile strategy, innovation, and technology.
We’re half-marketing and half-geek. We're passionate about technology and we understand the priorities of the business, and objectives of the marketing department.
Specialties include retail and finance sectors, and we've worked with iconic brands including Westfield, Woolworths, Glue Store, Big W, Suncorp, and Fairfax Media.
How we can help you;
RESEARCH AND INSIGHTS - We study mobile consumer trends globally to establish best practice from the consumer perspective.
STRATEGY - Mobile strategy is about making informed decisions, challenging the norm and creating mobile experiences that last.
DESIGN - User-centered design is the key to conversion. We design the mobile journey based on research and insights
DEVELOP AND IMPLEMENT - We build and implement mobile applications, mobile websites and mobile campaigns across all technologies From November 2010 to Present (5 years 2 months) Sydney, AustraliaBoard Member @ Taldumande provides accommodation options and support services for homeless youth, together with facilities for enhancing family relationships and responding to the changing needs of families and young people in crisis or at risk. From June 2010 to Present (5 years 7 months) Sydney, AustraliaManaging Director @ A full service mobile marketing agency, developing and delivering mobile marketing campaigns for clients including Diageo, Austereo, Virgin Mobile, David Jones, Rebel Sports, GroupM, SBS, Leo Burnetts, Suzanne Grae, Thredbo and Constellation Wines. From July 2007 to November 2010 (3 years 5 months) Head of Products @ From 2004 to 2006 (2 years) London, United KingdomProduct Marketing Manager @ From January 1998 to January 2003 (5 years 1 month) London, United Kingdom
BA Honours, Business and Marketing (Major) @ Middlesex University From 1995 to 1998 Kelly Slessor is skilled in: Mobile Strategy, Mobile Marketing, Mobile Applications, Mobile Internet, Mobile Advertising, Customer Engagement, User Experience, Mobile Content, Mobile Devices, Mobile Commerce, Mobile Technology, Product Marketing, Product Management, Product Development, Digital Strategy
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