Product & Customer Success Director @ Stream Workspace is a SaaS social intranet solution. As part of the founding team, I lead customer engagement and product management. I am involved at every stage of the lifecycle from technical pre-sales, client relationship building, through to prioritizing new feature requests. I work closely with management, engineering and UX/design to execute projects, resolve client issues and run acceptance tests. I am the single point of contact for clients, responsible for simplifying technical complexities. From August 2014 to Present (1 year 5 months) San Francisco Bay AreaAccount Director @ Worked as a consultant managing CMS/banking platform vendor selection projects. Led VP/C-level client workshops to elicit business and technical requirements and used these insights to build an MVP with the various vendor engineering teams. Managed projects consisting of internal, vendor and client teams and was responsible for successful project delivery. Presented and demonstrated the MVP to clients and used a weighted scoring system to make the final vendor decision. Clients included Toyota, Virgin and Canon. From October 2013 to August 2014 (11 months) Sydney, AustraliaFreelance Account Director @ I worked at Reborn on a contract basis to lead multiple key accounts including Peroni, L’Oréal, Tourism Queensland and Leighton O’Brien. I was in charge of strategically guiding the client and managing internal teams on variety of projects including social media management and competitions, email marketing campaigns, physical digital installations, website builds and online display advertising campaigns. From August 2013 to October 2013 (3 months) Sydney, AustraliaSenior Account Manager @ Strategically guided and presented to C-level clients. Developed, managed and launched a range of digital initiatives including website development, display advertising, SEO, SEM, web analytics and app development. Managed engineering, design and analytics teams across the project lifecycle from briefing through to ensuring delivery was on time, budget and to client expectations. Worked closely with Toyota partner agencies to execute integrated marketing campaigns across online and offline channels. From January 2011 to August 2013 (2 years 8 months) Sydney, AustraliaResearch Manager @ Formulated and executed qualitative and quantitative research projects for the Australian Government, Carnival Cruises and Football Federation Australia. Conducted data analysis to generate insights and strategies from research results, compiled reports and presented recommendations to clients. Executed a range of research projects including new product ideation, concept testing, pricing, ad testing and tracking, customer segmentation, brand tracking, competitive assessment, and retention and defection. From January 2008 to January 2011 (3 years 1 month) Sydney, Australia
Bachelor of Commerce, Marketing, International Business and Management @ University of New South Wales From 2004 to 2008 Katy Rogers is skilled in: Digital Strategy, Digital Marketing, Pitch Work, Presenting to Senior Management, Client Liaison, Client Billing, Web Design, Forecasting, SEO, SEM, Web Analytics, Quantitative Research, Market Research, Qualitative Research, Strategy