Senior Digital Product Manager @ Saks Fifth Avenue
1st year BA (Hons) Graphic Design @
University of the West of England, Bristol,
I am a passionate Product Manager with seven years online experience predominantly in fashion retail. My focus has been on the end-to-end delivery of website and mobile redesign and builds, digital campaigns and the day-to-day management of 11 international sites including mobile. I have an in-depth understanding of online customer experience, business processes and day-to-day commercial pressures.
I am a passionate Product Manager with seven years online experience predominantly in fashion retail. My focus has been on the end-to-end delivery of website and mobile redesign and builds, digital campaigns and the day-to-day management of 11 international sites including mobile. I have an in-depth understanding of online customer experience, business processes and day-to-day commercial pressures. I use this to solve creative and strategic challenges, whilst driving financial profitability and results. I am able to forge strong relationships, communicating with people at all levels and I can juggle multiple projects in a fast paced environment whilst still paying attention to detail.
Specialties: product management, customer experience, usability, customer centric design, creative digital development and innovation, strategic thinking, planning and problem solving, website and mobile site design and build, project management, website and mobile management, scheduling and resourcing.
Senior Product Manager @ As Senior Product Manager I am responsible for identifying, defining, and designing solutions to improve the customer experience at saks.com through the introduction of new features and functionality and the improvement of existing features and functionalities of the website.
I determine and define the functional scope of projects that introduce new features and functionality and improve upon existing features and functionality on saks.com website. I partner with Business Analysts to create supporting user stories, documents and specifications for these projects and work closely with Project Managers to ensure that projects are proceeding according to schedule and meeting functional and design specifications. I also participate in Design, Development, Quality Assurance, and UAT cycles and sign off on all development projects before website “go live” implementation.
I Identify and solicit internal recommendations for website improvement and incorporate these recommendations in discussions regarding product roadmap. I perform cost/benefit analyses of proposed projects in order to determine priority and feasibility. I also build relationships and act as liaison between merchant, creative, copy, IT, QA, and management groups to reach consensus on specifications for new website features and functionality.
I research and recommend “best practices” based on competitive analysis for website development projects and Lead A/B testing and usability study design when relevant. From January 2014 to Present (2 years) Senior Online Production Manager @ Responsibilities
•Managing and maintaining content and functionality across 11 international retail sites including mobile
•Leading a team of seven producers, using an approachable and collaborative style to create an efficient, happy and motivated team
•Representing Topshop at Arcadia group stakeholder meetings to ensure business objectives and brand values are maintained across all group initiatives
•Involvement in marketing meetings to understand future initiatives and to make sure all online requirements are gathered and delivered
•Working closely with an Ecommerce Team of 40 to support and deliver multiple ecommerce projects including London Fashion Week, Summer / Christmas campaigns, Students, Personal Shopping, Topshop cardholders, Topshop says Donate, store openings and events, product launches and sale periods
•Liaising with IBM and technical teams to develop new templates and front end / back end site enhancements and to manage daily bug fixes
•Scheduling, prioritizing and resourcing the weekly tasks for the copy, design and production teams to meet deadlines
•Delivered seven new localized international websites which has enabled international expansion
•Delivered a new checkout across 11 international sites including mobile, and across apps
•Recruited and built up the production team to meet with the new demands of the business
•Live streaming of the Topshop show at London Fashion Week SS12
•Functionality updates to the Content Management System to improve internal processes
•Delivered a service to place orders online and collect from a local store
•Delivered functionality to Geo target customers to the correct international site based on country
•Delivered new checkout to improve conversion
•Delivered a service to purchase and redeem gift cards online
•Developed new workflow systems to improve the productivity and efficiency of the Ecommerce Team From July 2011 to November 2013 (2 years 5 months) Project Manager @ Responsibilities and Key achievements
•Delivering multiple digital projects including Burberry Body microsite, Flash animation for sunglasses product launch, creative concept for Tumblr account, Facebook account redesign and Burberry Bespoke
•Liaising with stakeholders in Logistics, Supply Chain, Ecommerce and Marketing Departments to ensure successfully delivery of digital projects
•Managing external agencies to ensure the successful delivery of digital projects on time, on budget and to the high standard of quality expected from a luxury brand
•Improving workflow and efficiency by managing, prioritising and allocating resources for all projects within the pipeline of the Creative Media Department From May 2011 to July 2011 (3 months) Senior Project Manager @ Responsibilities
•Full ownership of multiple ecommerce web design and build projects with budgets of 50K – 100K using the Magento and Silverstripe platforms
•Managing, prioritising and allocating resources for all projects within the company pipeline
•Line managing one Project Manager, with weekly catch ups and appraisals
Working with the client to define business needs and form strategic direction
•Working with creative and technical teams to develop creative concepts and to test functionality
•Leading project meetings, sharing client and stakeholder feedback to the project team
•Preparing project documentation for the full lifecycle using Waterfall and Agile methodologies
•Managing external suppliers and partners
•Personally responsible for the delivery of over 12 ecommerce websites in 2010 for clients such as Myla, Bicester Village, Heidi Klein, Pierre Herme, Childrensalon. Knomobags, Cabbages and Roses, Westwood Rocks, The collector, Xavier Piot, John Goodwin, Daisy Jewellery and Drakes
•Pioneered a new ‘Business As Usual’ department to meet the growing needs of our retained clients
•Implemented new workflow and communication processes to improve efficiency and profitability of projects
•Implementation of cutting edge functionality and technologies including: multi-store, multi-language, multi-currency, live search, Ajax filtering, hot spotting, interactive stack ring builder and an interactive mood board From May 2007 to May 2011 (4 years 1 month) Account Manager, @ Responsibilities
•Working within a project team to develop and implement print, CD-Rom and digital projects
•Accountability for the day-to-day contact and face-to-face meetings with ‘blue chip’ clients to provide proposals and status updates
•Managing external suppliers to ensure that all aspects of a project are carried out to the clients quality standards.
•Managing the reviewing and trialing of projects with the target audience, by using detailed questionnaires and focus groups to analyse and identify the needs of the market
•Assisting in analysing and measuring the success of a project, through the post-launch evaluation, based on penetration, take-up and web analytics
•Worked with Google to develop doodle4google competition materials
•Developed print and interactive resources for the BP Education Service
•Developed print and interactive resources for The Army’s Everest Challenge From April 2005 to May 2007 (2 years 2 months)
BA (Hons) Graphic and Media Design @ London College of Printing, London, From 1999 to 2004 1st year BA (Hons) Graphic Design @ University of the West of England, Bristol, From 1998 to 1999 Diploma, (foundation) Art and Design @ Winchester College of Art, Winchester, From 1997 to 1998 Peter Symonds College, Winchester From 1996 to 1998 Katie Moody is skilled in: Account Management, Project Management, Project Planning, Strategic Planning, Customer Experience, Production Schedules, UAT coordination, E-commerce, Digital Marketing, SEO, Magento, Mobile Devices, Marketing, Facebook, Management
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension