Kathy Rott
Senior Director, Experience Design
VP, Visual & Design Strategy at Wells Fargo Bank | Product Design & Strategy | Interaction Design | ex. Macy's, The VOID, Uniqlo, Sephora
San Francisco, California
Section title
Kathy Rott's Email Addresses & Phone Numbers
Kathy Rott's Work Experience
THE VOID
Senior Director, Experience Design
July 2017 to December 2018
San Francisco, California
UNIQLO
Director of UX, Global Innovation Center
September 2015 to March 2017
San Francisco Bay Area
Sephora
Director, User Experience
January 2008 to January 2015
San Francisco
(various)
Other Work Experience
1996 to 2007
San Francisco Bay Area
Macy's
Director of UX, Macys.com
June 2019 to July 2020
San Francisco, California
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About Kathy Rott's Current Company
THE VOIDCrafted end-to-end guest experience for a location-based virtual-realityentertainment startup, featuring Star Wars, Avengers, Ralph Breaks VR, Jumanji, and Ghostbusters. Integrated physical/digital customer lifecycle including ticketing, waivers, mission assignments, avatar selection, suit-up, photo sales, achievements, internal tools, and merchandise sales. NPS 87%. (Office closed end of 2018) Crafted end-to-end guest experience for a location-based virtual-realityentertainment startup, featuring Star Wars, Avengers, Ralph Breaks VR, Jumanji, and Ghostbusters. Integrated physical/digital customer lifecycle including ticketing, waivers, mission assignments, avatar selection, suit-up, photo sales, achievements, internal tools, and merchandise sales. NPS 87%. (Office closed end of 2018)
Frequently Asked Questions about Kathy Rott
What company does Kathy Rott work for?
Kathy Rott works for THE VOID
What is Kathy Rott's role at THE VOID?
Kathy Rott is Senior Director, Experience Design
What is Kathy Rott's personal email address?
Kathy Rott's personal email address is k****[email protected]
What is Kathy Rott's business email address?
Kathy Rott's business email addresses are not available
What is Kathy Rott's Phone Number?
Kathy Rott's phone (213) ***-*428
What industry does Kathy Rott work in?
Kathy Rott works in the Design industry.
About Kathy Rott
📖 Summary
Senior Director, Experience Design @ THE VOID Crafted end-to-end guest experience for a location-based virtual-realityentertainment startup, featuring Star Wars, Avengers, Ralph Breaks VR, Jumanji, and Ghostbusters. Integrated physical/digital customer lifecycle including ticketing, waivers, mission assignments, avatar selection, suit-up, photo sales, achievements, internal tools, and merchandise sales. NPS 87%. (Office closed end of 2018) From July 2017 to December 2018 (1 year 6 months) San Francisco, CaliforniaDirector of UX, Global Innovation Center @ UNIQLO • Strategic director, lead, and vision holder for UNIQLO global digital responsive websites. Developed new multicultural/multilingual digital brand expression, design system, pattern library, and components to achieve consistency and brand elevation in 18 countries.• Design and technology improvements increased duration on site by 31%, pages per session by 25%, and decreased bounce rate by 14%. Led a large team of designers in San Francisco, Brooklyn and Tokyo. Conducted international, multilingual user research. (Office closed Spring 2017) From September 2015 to March 2017 (1 year 7 months) San Francisco Bay AreaDirector, User Experience @ Sephora • Responsible for all customer-facing digital product design for Sephora: website,mobile, native apps, tablet, and in-store digital. Led stakeholder management and collaboration with product, creative, and engineering, to realize award-winning experiences for Sephora.• Founded UX practice at Sephora - hired entire team of UI/UX leads, designers, strategists, prototype developers and researchers. Created growth paths, determined goals and objectives, managed budget, prioritized workload, and motivated a high- performing team in this fast-paced environment.• Designed a completely new customer experience for Sephora.com. Continually aligned executive stakeholders on evolving goals and strategies to solidify high-level decisions and derive business requirements for site re-launch. Leader and decision- maker for Agile cross-functional front-end project team. Improved year-over-year conversion by 11%. From January 2008 to January 2015 (7 years 1 month) San FranciscoOther Work Experience @ (various) Sr. Product Manager, BabyCenter.com - Johnson & JohnsonDirector of Product Management / Creative Operations, BlueLight.com – KmartDirector of Product Management, HomeWarehouse.comExecutive Producer, c|net From 1996 to 2007 (11 years) San Francisco Bay AreaDirector of UX, Macys.com @ Macy's • Joined Macy’s to elevate the macys.com digital experience into a best-of-breedecommerce website. Beginning a multi-year roadmap process to raise the bar for Macy’s digital: fix the fundamentals, personalize, improve value propositions, and inspire our customers. We are redesigning fundamental aspects of the purchase funnel, cleaning up pricing and promotion codes, and adding personalized style recommendations.• Shored-up 20+ person design team by bringing leadership, boosting morale and improving processes.• Changed environment within 6 months, increased production, using user-centered processes, and creating top-quality work for our cross-functional partners. From June 2019 to July 2020 (1 year 2 months) San Francisco, California
Kathy Rott’s Personal Email Address, Business Email, and Phone Number
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In a nutshell
Kathy Rott's Personality Type
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
Average Tenure
4 year(s), 5 month(s)
Kathy Rott's Willingness to Change Jobs
Unlikely
Likely
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