Ebury, the global business finance specialist, is empowering the SME sector to trade smarter with the world, giving smaller businesses the negotiating muscle they need to maximise profits and perform like major corporates.
Ebury works with over 5,000 business and organisations across Europe, providing them with greater, and faster, access to finance, while helping them to manage currency risk and strategically plan their approach to overseas payments.
Ebury has now loaned more than £10million across Europe and has traded £7.5bn in foreign exchange over the past three years. From offices in London, Madrid, Amsterdam and Warsaw, Ebury can process transactions in more than 140 currencies – quickly and easily through a managed service.
Marketing Executive @ - In charge of marketing activities in Poland across all channels: the launch of the market and execution of all strategic marketing plans
- Managing content strategy, production and dissemination: white papers, blog, special reports
- PR: working closely with an external agency on the PR strategy : media positioning, press releases, commentaries and other deliverables
- Responsible for the website content
- Digital marketing: PPC campaigns to promote the brand and services
- Tracking and reporting on ROI: analysis of the weekly KPIs From January 2015 to Present (10 months) London, United KingdomMarketing Executive, Equity Derivatives @ - Developed, promoted and rolled out marketing plans in preparation for product launches
- Implemented and coordinated marketing campaigns (worked with Sales and Creative Services teams)
- Worked on creative briefs for new product launches: identified stakeholders and marketing objectives
- Managed communications on key projects (brochures, fact sheets, email marketing)
- Managed both internal and external supplier relationships
- Digital product development (web)
- Worked on the rebranding project of the Euronext subsidiary of NYSE in preparation for its Initial Public Offering From October 2013 to January 2015 (1 year 4 months) London, United KingdomMarketing Assistant @ - Developed and delivered marketing and communications channels (email, direct marketing, newsletters, web content, videos, advertising, social media) to target customer groups
- Digital marketing: drove customer engagement with company’s new website through email marketing and social media
- Measured the impact of campaigns and created analytical reports to show effectiveness and ROI
- Charged with multiple marketing campaigns; worked with sales, creative services team and external agencies on deliverables
- Created regular marketing budget reports as well as industry intelligence reports From October 2012 to September 2013 (1 year) London, United KingdomSales and Online Marketing Intern @ - Prepared the launch of company's SEO guide to attract new database
- Took care of direct email campaigns to existing client base
- Wrote, edited and updated the company's blog
- Prepared search engine optimisation reports for clients From June 2011 to August 2011 (3 months) DublinIntern in Audit Department @ - Supported three auditors in examinations and assisted in preparations of financial evaluations of firms (inventories, reports)
- Facilitated administrative operations and organisation of work in the office From June 2010 to August 2010 (3 months)
MSc Management @ London School of Economics and Political Science From 2010 to 2012 International Management @ CEMS The Global Alliance in Management Education From 2011 to 2011 CEMS Master in Management, International Management @ UCD Michael Smurfit Graduate Business School From 2011 to 2011 BSc European Politics, Society, Economics @ The University of Birmingham From 2007 to 2010 International Baccalaureate School 1002 From 2004 to 2007 Kasia Hołody is skilled in: SEO, Social Media Marketing, Marketing, Email Marketing, Online Marketing, Digital Marketing, Foreign Languages, Microsoft Office, Market Research, Social Media, Direct Marketing, Online Marketing..., Advertising, MS P, SPSS, Google Analytics, Blogging, Sales, Content Marketing, Project Management, WordPress