More than 20 years of marketing and general management experience spanning across software, hardware, tech services, B2B, B2C and IT. Focus on product and technology marketing includes bringing new products and services to market and developing pipeline and incremental revenue streams for existing products through partnerships and strategic alliances. Expertise in sales enablement, customer and sales content strategy, messaging and value proposition alignment and driving business relevancy. I've enjoyed working in both pre and post IPO companies and also built a small business that created an after-market for multi-media tools and IP. My work at Cisco focused on enabling customers to transform their organizations through business conversations with senior IT leaders and CXOs and creating scalable, replicable marketing initiatives that connect our POVs in the market to the plays running in country. In my current role at Salesforce, I lead the organization responsible for the strategy, planning and execution of our global, integrated go-to-market campaigns that drive pipeline creation, customer acquisition, loyalty and revenue generation across our portfolio. I also had a brief career in broadcast journalism and still enjoy writing, presenting and participating in industry speaking engagements as well as web and video broadcasts. Specialties: Marketing strategy, writing, persuasive negotiation, forging strategic partnerships, and driving ecosystem partner collaboration. Creating integrated, scalable global marketing programs that drive pipe and revenue. Global content strategy.

Vice President, Global Marketing @ Responsible for outbound demand generation, customer acquisition, marketing operations, event strategy and partner marketing programs for Application Dynamics, the unified platform for DevOps collaboration, application analytics and unified monitoring. From July 2015 to Present (6 months) Head of Marketing, Salesforce Services @ In my new role, I am responsible for launching and marketing our new services portfolio with an emphasis on driving global demand, adoption, and attach rates across our offers as well as integration with our core clouds to fuel demand. From August 2014 to July 2015 (1 year) Senior Director, Global Marketing and Demand Gen Programs @ Responsible for integrated, go-to-market strategy, pipeline and demand generation campaigns. From June 2013 to August 2014 (1 year 3 months) San Francisco Bay AreaDirector, Enterprise Segment Marketing @ Established and led Cisco's Global Program Office. Developed and drove the Enterprise Go-To-Market strategy with a focus on top of funnel and CXO relevancy programs. Pioneered Cisco's flagship C-suite event strategy and programs. Launched several products creating net new revenue streams. From 2004 to June 2013 (9 years) Director of Marketing @ Acquired by Cisco Systems in July 2004. Led the marketing team for Latitude Systems including AR/PR, Marcom, Demand Gen, partner programs. From July 2002 to July 2004 (2 years 1 month) Global Lead, Worldwide Marketing, Desktop Video Group @ Managed all marketing strategy and programs for the Desktop Video division of Discreet/Autodesk. From 2000 to 2002 (2 years) VP Marketing @ Managed all marketing for small software development and services firm providing after-market tools and training for Macromedia (Adobe) Director. From 1994 to 2000 (6 years) Director of Channel Marketing @ Created and managed Macromedia's reseller program. Developed 2-tiered distribution strategy. Managed all PR, advertising, Marcom and demand gen for Authorware line. From 1990 to 1994 (4 years) Marketing Manager @ Led the marketing launch of VideoLogic's first product into the North American market. Forged strategic alliance partnerships. Developed 3rd party software marketing programs. Managed all PR, Advertising and demand gen programs for this UK based firm. From 1988 to 1990 (2 years)

Karyn Scott is skilled in: Strategic Alliances, Marketing Strategy, Multi-channel Marketing, Demand Generation, Go-to-market Strategy, Negotiation, Sales Enablement, Analyst Relations, Messaging, Strategic Partnerships, Strategy, Thought Leadership