Creative Strategist & Consultant @ Digital Media Design
The University of New Mexico
Seasoned design, brand, and UX professional with a passion for new media. Good UX direction instincts and informed decision making. Advocate of the “Working Backwards” methodology: who is the customer and what is the problem or opportunity? Research driven, both qualitative and quantitative, design solutions. Collaborative envisioning to bring stakeholders and decision makers together in order to
Seasoned design, brand, and UX professional with a passion for new media. Good UX direction instincts and informed decision making. Advocate of the “Working Backwards” methodology: who is the customer and what is the problem or opportunity? Research driven, both qualitative and quantitative, design solutions. Collaborative envisioning to bring stakeholders and decision makers together in order to define goals and scope which results in shared understanding, consensus, and commitment. Check-ins throughout project lifecycle to ensure successful and on-time launch, plus post launch metrics communication, and iterative improvement UX direction.
Senior UX Designer (AmazonBusiness B2B) @ From April 2015 to Present (9 months) Greater Seattle AreaSr. UX Designer (Marketplace Mobile & Shared Components) @ Collaborated with other UX/UI designers, usability researchers, business stakeholders, and developers on multiple high visibility 3P seller and consumer facing programs in a multi billion dollar business unit with millions of international customers. Led design lab brainstorming and innovation sessions, documented personas and mental models, created user flows, information architecture, wireframes, and user interfaces for desktop and mobile devices. Project scoping for phased development, iterative design mockups, developed prototypes, negotiated, presented to stakeholders, casual and formal research and usability, extended design pattern library, awarded a patent, participated in Kaizen, supported and influenced recruiting and hiring, established a standardized design deliverable, design team process, and created new hire on-boarding and launch documentation. Highlights include: Lead Designer for Amazon Seller mobile app launch, platform navigation redesign, shared components, international service rebranding, notifications platform and communication center, gateway dashboard, and order & post-order care SME. From May 2013 to October 2014 (1 year 6 months) Greater Seattle AreaSr. UX Designer (Seller Experience Design) @ From December 2010 to May 2013 (2 years 6 months) Senior UI Designer (Risk Management) @ From May 2010 to December 2010 (8 months) Senior User Experience Designer (Retail Checkout) @ From April 2010 to May 2010 (2 months) Creative Strategist & Consultant @ Web services including product strategy, user research, usability, heuristic analysis, managing goals & expectations, UX/UI design, prototyping, advertising, project management, production, development, and search engine optimization. Print design services including pre-press type, graphics and layout for billboards, books, brochures, buses, calendars, collateral, and point of purchase displays. Selected clients: E*Trade, Eddie Bauer, GameSpot, Hitachi, IDEO, Macromedia. From 1992 to 2010 (18 years) Senior UI Designer @ Lead all creative projects for new member acquisition and existing member conversion. Other social networking projects including online brand management via ad banners, on-site and off-site 3rd party integration, site redesign, on-site marketing, improved search results navigation and auto-suggest, pricing and term model testing, strategic and tactical ideation, and research and analysis of market position. Key skills include: art direction; UX; graphic design; research; IA; HTML & CSS coding; and presentations. Highlights include: multiple winning control scenarios for both new member acquisition in registration and conversion to paid subscription in checkout; Facebook application; Reunions application redesign; SEO Public Profile; deeper search integration. From March 2006 to November 2009 (3 years 9 months) Senior Designer @ From 2006 to 2006 (less than a year) Art Director @ Audience and customer focused site experience and advertising. Site redesign and advertising, and site expansion, including improved feature usability, ease of access to content rich site areas, and improved site organization. Creative team director of internal and external resources. Television advertisement including storyboarding, music, and production oversight. Also produced creative briefs, developed a styleguide, and strategic optimization of brand. From 2000 to 2000 (less than a year) Managing Director (Creative) @ Responsible for new client creative proposals, the creative direction for client web sites and Montclare’s visual identity. Managed and evolved design and production staff. Instrumental in implementing a design and development process. Improved design and development team integration. Created and monitored project success metrics. Ideation, creation and implementation of Client Extranet. From 2000 to 2000 (less than a year) Art Director @ Responsibilities included all aspects of client online advertising needs including; ideation, branding, focus groups, banners, jump pages, rich media, promotions, and client presentations. Art directed the online brand awareness transition of Discover Brokerage to MSDW Online, SFI’s largest retainer client. Also responsible for managing and art directing external freelance talent. Selected clients: CBS, HP, Morgan Stanley, Netscape, Symantec, Jamba Juice, VeriSign. From 1998 to 2000 (2 years)
Bachelor of Arts (BA), Photography @ Art Center College of Design From 1993 to 1996 Fine Arts @ The University of New Mexico From 1991 to 1992 Latin From 1980 to 1984 Karl Jayne is skilled in: User Experience, User Interface Design, Information Architecture, Interaction Design, User-centered Design, Advertising, CSS, Content Strategy, Creative Direction, E-commerce, Graphics, SEO, Usability, Usability Testing, User Experience Design
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