VIce President, Marketing @ Cedar Fair Entertainment Company
Vice President, Marketing @ The Dollywood Company
Director of Marketing @ Wild Adventures Theme Park
Senior level marketing and sales executive with proven track record for identifying unique opportunities to increase revenue and profits in fast-paced, highly competitive environments including entertainment, consumer goods, agency, non-profit, telecom and healthcare industries. Known for ability to innovate and inspire consumer, digital, PR and sales teams to take calculated-risks to drive business results. Passionate about creating
Senior level marketing and sales executive with proven track record for identifying unique opportunities to increase revenue and profits in fast-paced, highly competitive environments including entertainment, consumer goods, agency, non-profit, telecom and healthcare industries. Known for ability to innovate and inspire consumer, digital, PR and sales teams to take calculated-risks to drive business results. Passionate about creating marketing solutions that leverage relevant product, content, channels and collaboration to take good brands to great.
VIce President, Marketing @ Lead all sales and marketing efforts for Cedar Point theme park, Soak City water park, Wildwater Kingdom water park, 4 hotels, RV and cabin accommodations, marinas and off-property restaurants. Manage a marketing, PR and sales team to achieve annual attendance and revenue goals. From November 2014 to Present (1 year) Cedar PointVice President, Marketing @ Hold full P&L and revenue growth accountability for $80MM marketing & sales division servicing nearly 3MM customers annually for The Dollywood Company, which includes Dollywood theme park, Dollywood's Splash Country water park and Dollywood Vacations/Cabins.
Spearhead all annual strategic plans, pricing, product introduction, group sales and call center operations, product distribution, season pass program, branding, creative, media direction, agency management, digital strategy, PR and social media engagement. From July 2011 to August 2014 (3 years 2 months) Pigeon Forge, TNDirector of Marketing @ Responsible for leading all consumer, digital & PR strategic marketing efforts with team of three direct reports this 170-acre theme and water park located in Valdosta, Georgia. Held P&L marketing accountability for $12MM in admissions revenue and nearly 600k in annual attendance. From November 2010 to July 2011 (9 months) Valdosta, GAVice President of Marketing @ Led all strategic business-to-business marketing efforts to enhance the economic vitality of the three-state, 15-county Cincinnati area; instrumental in brand rollout and promotion of Cincinnati USA to attract and retain new business and industry; effectively marketed Chamber cost saving benefit programs, educational and networking opportunities, business resources, exposure opportunities and government advocacy with a seven member marketing team and annual marketing budget of $1.2MM. From September 2006 to October 2010 (4 years 2 months) Cincinnati, OHVP, Marketing @ Managed all sales and marketing functions and 30 member marketing team, accountable for $33MM in annual revenue and $6MM group sales/corporate business segment, public relations, community relations and crisis communications. From 2005 to 2006 (1 year) Charlotte, NCMarketing Manager @ Led and managed marketing team responsible for all advertising, marketing and promotional efforts, achieving more than $50 million in annual sales revenue; developed and presented strategic marketing and pricing plans, budgets, sales trends and weekly forecasts for all direct to consumer marketing programs and products From 1999 to 2005 (6 years) Cincinnati, OHSr. Account Executive @ Provided overall brand and marketing strategies to tap into the lucrative kids/teen market; led one of the first kids-focused corporate Internet sites from ideation to completion; delivered timely, effective communication within budgets from $5k to $1MM From 1997 to 1998 (1 year) Cincinnati, OHAccount Executive @ Served as key account manager for new pharmaceutical client, providing comprehensive communication strategy for new product launch. From 1997 to 1997 (less than a year) Cincinnati, OHMarketing Communications Administrator @ Served as main liaison to ad agency for creative strategy, research and media buy; generated quarterly promotional programs and sales rollouts, distribution channel communications, pre and post analysis; served as company spokesperson; managed all internal, external communication, crisis planning & media relations From 1995 to 1997 (2 years) Cincinnati, OHAccount Executive @ Provided integrated marketing for such clients as United HealthCare of Ohio, Trolli gummi candies, Curad, Senco, Ohio National Financial Services, Mead School and Office, GTE Wireless; facilitated creative strategy development, plan execution and PR counsel From 1993 to 1995 (2 years) Cincinnati, OHMarketing Communications Coordinator @ Served as in-house advertising and public relations arm, producing all print, broadcast advertising, patient communication, quarterly newsletters, collateral; developed educational seminars and events, sponsorship solicitation, program content and on-site logistics From 1993 to 1995 (2 years) Cincinnati, OH
Bachelor of Science (B.S.), Journalism @ Ohio University From 1988 to 1992 Karen Michelsen is skilled in: Event Planning, Strategic Planning, Advertising, Social Media, Public Speaking, Public Relations, Media Relations, Strategic Communications, Digital Marketing, Marketing Communications, Event Management, Marketing Strategy, Fundraising, Social Networking, Budgets, Marketing, Social Media Marketing, Leadership, Tourism Management
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