Areas of Expertise: • Lead Gen / Demand Generation • SEM / SEO • Digital Marketing • LifeCycle Marketing • Email Marketing • CRM Marketing • AdWords • Yahoo Right Media • FBX • BingAds • YouTube • Marin • DSP / DMP • SQL, SSIS, SSRS • Tableau • SalesForce • Leads360 (Velocify) • Database Architecture • Eloqua / Marketo • Attribution Modeling • A/B Testing • WebTrends • P/L Planning & Analysis • Forecasting Advisory & Consulting Projects (Digital Marketing, Business Intelligence, Analytics, Business Strategy, Inventory Management, Sales Operations, Org Behavior & Development): • REC Solar • Verengo Solar • FilingSupplies.com • California Space Managment (Dubai) • 7i Holdings (Japan) • Baker Bros Distribution • Charitable Wines • Elite Science • TheConnection • Experian

Growth Consultant @ From August 2015 to Present (5 months) Greater San Diego AreaAssociate Professor Decision Science @ MBA Program: Decision Science, Quantitative Analytics, Statistics From December 2014 to Present (1 year 1 month) Sr. Director, Digital Marketing @ From March 2014 to Present (1 year 10 months) Digital Marketing & Analytics (Consultant) @ From October 2013 to Present (2 years 3 months) San Luis Obispo, California AreaDirector, Customer Acquisition / Sales Campaigns (Demand Generation) @ From March 2013 to March 2014 (1 year 1 month) Director, Interactive Marketing & Communications @ Provide leadership for Customer Intelligence and Interactive Marketing across all divisions including Apartments, Resorts, Retail, Office, and Residential Home Sales. Interactive Marketing: Implemented game changing digital platform that enabled real-time visibility, predictive analytics, dynamic optimization, and efficient gains in the management of organization-wide SEM campaigns. Successfully built integrated digital marketing strategies and transitioned the management of all campaigns internally resulting in 500% decrease in CPC for display campaigns, up to 20x increase in CTR, and measurable reduction in cost of acquiring leads and sales for each of the divisions. Customer Intelligence: built customer-centric insights using SQL and database technologies across disparate databases. Analytics successfully enabled cross-divisional marketing, customer segmentation, and strategic improvements to operation decisions and both digital and traditional marketing efforts. -------------------------------------------------------------------------------------------------------------------------------------- The Irvine Company is a nearly 150-year-old, privately held best-of-class real estate investment company with operations throughout California. It owns and manages a high-quality investment portfolio that exceeds 85 million square feet and includes 115 apartment communities, 475 office buildings, 41 retail centers, and five yacht marinas. The portfolio also contains world-class resort properties including Pelican Hill®, which features 204 rooms and suites, 128 villas and two 18-hole championship golf courses overlooking the Pacific Ocean. From September 2011 to March 2013 (1 year 7 months) Consultant @ ---------------------- Marketing: Jan 2010 - Aug 2010 Independent Consultant: Aug 2010 - Mar 2011 Business Intelligence & Analytics Manager (Enterprise Wide: Operations, Marketing, Finance, Customer Service, Sales, Call Center): Mar 2011 - Aug 2011 -------------------- From January 2010 to September 2011 (1 year 9 months) Business Marketing (Distribution Channel) @ From 2010 to 2011 (1 year) Senior Manager, Business Analytics & Strategy Development, Jitterbug @ From 2006 to 2009 (3 years) Owner @ Owner of successful home remodeling business in San Diego Area. Worked closely with architects, developers, interior designers, and key players in the industry to secure large contracts from San Diego to Palm Springs and Las Vegas. Additionally, became a key importer of wood flooring products and cabinets from overseas producers in an effort to gain a competitive edge over the retail competition and to diversify income in both the retail and service sector. Signed contract with the Salvation Army to rebuild homes that were destroyed as a result of the Cedar Fires. Also, partnered with real estate investors to build 3 custom homes ranging from 4000 to 6000 SF in Palm Springs and the Old Winery of Poway (San Diego). From 2001 to 2006 (5 years)

Master of Business Administration (MBA) @ Pepperdine University, The George L. Graziadio School of Business and Management From 2012 to 2013 Stanford University From 2010 to 2011 San Diego State University-California State University From 2008 to 2009 University of California, San Diego From 2005 to 2007 Kamran Bakhtiari is skilled in: Market Research, Competitive Analysis, Forecasting, Marketing Strategy, Segmentation, SQL, Microsoft SQL Server, Microsoft Reporting Service, Oracle SQL, Data Warehousing, Data Warehouse Architecture, Data Mining, Databases, Database Marketing, Relational Data Modeling