A senior integrated marketing strategist with both agency and brand-side experience, I have a proven track record delivering breakthrough, digitally-led campaigns and driving integrated marketing solutions in global corporations. My career is built upon more than a decade of experience in social media marketing, which brings with it a native understanding for how digital has changed the way people interact with each other, and the impact that has on brands. I love helping iconic brands reinterpret their marketing with digital at the core.

Global Director of Engagement Marketing @ As Director of Burberry's integrated marketing team I am responsible for development of all brand and product marketing strategies. The team I manage works across the wider business to help set short and long term marketing priorities, and oversees cross-channel collaboration between marketing and the product teams, merchants and in-house creatives to ensure best-in-class integrated campaigns that maintain Burberry’s position as an innovative and digitally-led brand. From February 2015 to Present (11 months) London, United KingdomGlobal Director of Social Media @ I led the Burberry team responsible for developing and implementing all global social media marketing campaigns and cross-discipline social business initiatives. My platform expertise includes all Western social media platforms, as well as Asian mobile messaging networks WeChat and LINE. From March 2013 to February 2015 (2 years) London, United KingdomSocial@Ogilvy, EAME Regional Director @ As Regional Director, I led the EAME roll out and management of Social@Ogilvy (a cross-discipline social practice spanning Ogilvy & Mather, OgilvyOne, OgilvyPR, Neo@Ogilvy and Ogilvy Action), working with more than two dozen offices to establish social ambition, localize the Social@Ogilvy product offering, restructure and hire staff as well as convert new social business. Based out of London, I partnered with iconic European-based Ogilvy clients like Nestle, Ford of Europe and BP to socialize their businesses - providing enterprise level consulting in areas such as social brand management, Social CRM, social business ROI, socialized customer service, crisis management and training. Prior to serving as Social@Ogilvy EAME Regional Director, I was Vice President of Ogilvy PR's 360 Digital Influence group in North America. There, I developed many "first ever"​ campaigns that redefined how a brand leveraged social media for marketing/communications purposes - from helping PepsiCo execute their first blogger immersion event in early 2009 to launching the Ford Explorer on Facebook, Ford's first non-auto show vehicle reveal. I was the day-to-day strategic and creative agency lead on the Cannes Lion award-winning Ford Motor Company social media comms business. I also led development of Ogilvy’s worldwide social media training curriculum and facilitated training for teams of up to 200. From July 2007 to February 2013 (5 years 8 months) London, United KingdomProject Manager @ Developed, managed and executed buzz marketing and social media monitoring campaigns for clients in the automotive, pharmaceutical, CPG, financial services, tourism, non-profit and consumer technology industries. From July 2005 to June 2007 (2 years) Marketing Coordinator @ Developed marketing materials and led building tours for a 1.5 million-sf Class A complex. Tracked tenants in the market, potential regional acquisitions, market statistics and luxury condominium figures. Created expandable databases and comprehensive analyses for internal use. From September 2003 to July 2005 (1 year 11 months)

BA, International Relations, With Honors @ Wellesley College Kaitlyn Wilkins is skilled in: Digital Strategy, Social Media Marketing, Integrated Marketing, Social Media, Facebook, Email Marketing, Online Advertising, Brand Management, Content Strategy, Public Relations, Marketing, Market Research, Social Media Measurement, Strategy, Digital Marketing, Strategic Communications