Julia Ball's Email

My portfolio can be viewed at www.julia-ball.com An educational focus in Marketing allows me to combine creativity and a capacity for strategic thinking, while International business plays to my strengths with foreign languages and interest in a greater understanding of the world.

Media Planner @ From July 2015 to Present (6 months) Assistant Media Planner @ Microsoft Office 365: involvement with Mobile App download campaigns, Programmatic, Brand, Social, Out of Home, International Mobile/DR From January 2014 to Present (2 years) Organizing Specialist @ - Communicated with clients to understand goals and expectations for overall project and intermediate sessions. - Worked on projects to improve clients’ business functions including database organization/consolidation and storage management of business files. - Wrote 600-800 word blogs targeted at women readers responsible for buying decisions and home organization providing solutions to everyday home organization problems (posted on realestate.com). From July 2012 to January 2014 (1 year 7 months) Greater Seattle AreaStrategist @ - Selected to develop overall strategy for the grand opening campaign of a local Pan Asian restaurant. - Worked collaboratively with a team under guidance from WDCW to develop story pitch, social media strategy, website re-design, community engagement strategies, digital advertising and promotion strategies, and day-of activities. - Responsible for compiling data related to the target market and identifying the best mix of media channels to deliver the advertising to the targeted audience. Took lead on development of Creative Brief, assisted with Media List. - Developed SEO techniques and provided client with insight into the integration of Twitter, Facebook, Instagram and other media From April 2013 to July 2013 (4 months) International Business Practicum Consulting Project @ - Developed foreign market entry strategy: Identified most viable markets, corresponding digital and CSR initiatives to employ, potential JV, and advertising/marketing agency partners. - Cultivated extensive experience in analysis of prevailing market trends, enabling development of creative digital marketing and community engagement strategies. - Initiated and led meetings with client to establish scope of project, objectives, timeline: maintained flexibility with deliverables to executives. - Created print ad (in Adobe PhotoshopCS6) to highlight CSR initiatives and improved farming practices. - Managed project in Microsoft Project, Assessed Starbucks using McKinsey 7 model. - Assumed responsibility for developing final presentation result from consolidated MBA and undergraduate team submissions. From March 2013 to June 2013 (4 months) Marketing and Events Intern @ - Conceptualized, wrote, and edited copy for print and online marketing materials for both the advertising and events departments. - Managed PSBJ’s email marketing campaign competition to increase online subscribers by 25% over 1 month: Increased sign ups, open rates and page views for email newsletter strategy - Conducted market research on local companies to assist with “list” designation for 40 Under 40, Women of Influence, CFO of the Year, Washington’s Best Workplaces, while coordinating related events and their promotion. - Supported signature events, including expert C-level panel discussions, product launches, awards programs, networking events and more. - Updated and maintained master databases, website content, and Twitter page: assisted in successful management of social media strategy increasing engagement by > 20%. From March 2011 to June 2011 (4 months) Marketing Intern @ - Consolidated, completed, and conducted updates of company-wide project database to assist with client interaction and development of proposals. - Updated and maintained company website, including InDesign project cut sheets to assist with RFPs - Initiated and completed critical project to simplify and optimize development of RFPs. From June 2010 to September 2010 (4 months)

Bachelor of Business Administration (BBA), Marketing, International Business, Spanish @ University of Washington, Michael G. Foster School of Business From 2009 to 2013 Cursos Internacionales @ Universidad de Salamanca From 2012 to 2012 Copywriting @ School of Visual Concepts Julia Ball is skilled in: International Business, Social Media Marketing, Editing, Social Media, Marketing Communications, Organization, Copywriting, Business, Social Networking, Media Relations, Email Marketing, Organizational Design, Spanish-speaking, Leadership, InDesign