I am a graduate from Michigan State University with a Masters and Bachelors of Arts in Advertising. Previous advertising experience include working for Campbell-Ewald Detroit under the General Motors CRM group (focus on auto sales via discount and offers), and Starcom USA managing TV buys for Allstate insurance as well as national/local planning for Burger King. Currently,
I am a graduate from Michigan State University with a Masters and Bachelors of Arts in Advertising. Previous advertising experience include working for Campbell-Ewald Detroit under the General Motors CRM group (focus on auto sales via discount and offers), and Starcom USA managing TV buys for Allstate insurance as well as national/local planning for Burger King. Currently, I'm on the strategy & insights team at Epsilon, providing secondary research insights to various client teams.
Category experience: automotive, insurance, and quick service restaurants
Industry experience: account management/services, sports media buying, general market media planning, agency/vendor billings
Agency program experience: Donovan Data Systems, Media Bank OX, MRI, Simmons, Scarborough, IPSOS, Nielsen Adviews, Lake5 Media, Mintel, Forrester etc.
Secondary Research Consultant @ Provide secondary insights to various Epsilon teams for use in new business pitches and/or general client requests
Prepare well written and organized deliverables including infographics, report summaries and data spreadsheets
Offer industry and market knowledge for internal agency communications From April 2015 to Present (7 months) Greater Chicago AreaMedia Supervisor @ May 2014 - April 2015: Bank of America commercial banking activation including campaigns for middle market, healthcare, higher education, commercial real estate and restaurant finance
March 2014 - May 2014: AB InBev - Bud Light extension beverages (Bud Light Lime, Bud Light Ritas, Bud Light Platinum)
March 2013 - March 2014: General/Hispanic market media planning and activation (TV, Radio & Digital) for Burger King Midwest, Northeast, and Southeast Regions; Management of two media associates From March 2013 to April 2015 (2 years 2 months) Greater Chicago AreaMedia Associate @ August 2011 - March 2013: Burger King national strategy planning (TV, search, social and operations)
July 2010 - August 2011: Allstate Insurance sports TV activation and project management for radio and print From July 2010 to March 2013 (2 years 9 months) Greater Chicago AreaAccount Coordinator @ Project management for collateral, print, digital and out-of-home creative for General Motors CRM From December 2009 to July 2010 (8 months) Greater Detroit AreaAdvertising and Event Planning Intern @ Advertising ideation and local event planning in Lansing, MI area From May 2008 to August 2008 (4 months) Lansing, Michigan Area
M.A., Advertising @ Michigan State University From 2008 to 2009 B.A., Advertising @ Michigan State University From 2004 to 2008 Jude Santos is skilled in: Advertising, Public Speaking, Marketing, Online Research, Research
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