Head of Customer Acquisition at obé Fitness
Brooklyn, New York
World Traveler @ Travel Career Break Traveled throughout Southeast Asia, visiting Cambodia, Thailand, Vietnam, Philippines, and Hong Kong. From January 2015 to April 2015 (4 months) Director of Global Media @ Shutterstock From August 2016 to May 2018 (1 year 10 months) Greater New York City AreaAssociate Planning Director @ MindShare Developed strategy and supervised integrated (digital...
World Traveler @ Travel Career Break Traveled throughout Southeast Asia, visiting Cambodia, Thailand, Vietnam, Philippines, and Hong Kong. From January 2015 to April 2015 (4 months) Director of Global Media @ Shutterstock From August 2016 to May 2018 (1 year 10 months) Greater New York City AreaAssociate Planning Director @ MindShare Developed strategy and supervised integrated (digital and traditional) advertising media campaigns for Unilever accounts: Dove, Hellmann’s, Wishbone, Country Crock, I Can’t Believe It’s Not Butter, and Goodness of Margarine. From August 2008 to November 2009 (1 year 4 months) Greater New York City AreaDigital Media Supervisor @ Universal McCann Collaborated with offline counterparts and creative department to create fully integrated media campaigns for Intel From July 2006 to February 2007 (8 months) Greater New York City AreaDigital Media Manager @ Beyond Interactive Managed online billings exceeding $50MM/year for CheapTickets.com, Western Union, Leading Hotels of the World, Nokia, LVMH, and Dyson From July 2004 to July 2006 (2 years 1 month) Greater New York City AreaHead of Customer Acquisition @ Lorem Technologies From May 2018 to July 2019 (1 year 3 months) Greater New York City AreaDigital Media Supervisor @ PHD Partnered with offline counterparts to create fully integrated media campaigns for large entertainment clients: TLC, Travel Channel, and Animal Planet. From February 2007 to August 2008 (1 year 7 months) Greater New York City AreaSenior Marketing Manager @ SingTel, WePlay Launched a new brand, WePlay, a mobile games platform for the Android app market, in Singapore and Indonesia.Developed WePlay's marketing strategy and led the execution plan to acquire new mobile gamers in the online, mobile, retail, preloads, and on-ground events spaces.Developed the marketing strategy to grow brand awareness of the WePlay app and drive sign ups from large game developers such as EA, Disney, Supercell, and Halfbrick Studios. From September 2013 to November 2014 (1 year 3 months) SingaporeMarketing Director @ MeetMoi, LLC (acquired by Match.com) MeetMoi was a leading mobile dating service, available as an iPhone or Android app, and through the mobile web.I managed the entire customer sales funnel from acquisition to purchase. I oversaw the creation and management of all aspects of the overall marketing plan, from branding, advertising, and messaging. I was responsible for meeting monthly revenue goals through subscription and transactional pricing models and for driving cost efficient user acquisition through digital channels.I worked with media advertising vendors in the following channels, SEM, SEO, affiliates, Facebook, Twitter, online and mobile display, partnering with blogs, and online and offline partnerships. In terms of its media plan, MeetMoi was in a unique position - allocating almost all of its marketing budget in the mobile space. I also managed the CRM strategy and worked with the product team and developers to launch and optimize emails, SMS, push notifications, on-site pop ups and promotions, registration pages, paywalls, new product prices, new business models, and new billing providers. I led A/B testing and optimization of all external advertising creative and internal marketing landing pages within iPhone and Android apps, mobile web, and desktop. From June 2011 to July 2013 (2 years 2 months) Greater New York City AreaAssociate Director, Online Marketing and Distribution Strategy @ Starwood Hotels & Resorts Worldwide, Inc. Supported the Global Specialty Select brand team (Aloft Hotels, Element Hotels, and Four Points by Sheraton) to maximize marketing initiatives across key distribution channels - internal websites, call centers, SPG - Starwood’s loyalty program, mobile, and social media.Led the global online marketing strategy for the Specialty Select team. Worked with the Global Web group to update and redesign the websites for Aloft, Element and Four Points to drive growth in the channel. From November 2009 to June 2011 (1 year 8 months) White Plains, NYSenior Marketing Manager @ PhotoShelter PhotoShelter is a SaaS company that creates tools for professional photographers. We help people and organizations who are passionate about their photos do more with them. PhotoShelter helps individual photographers to showcase, archive and sell their work. From creating beautiful websites and securely backing up their best images to building an audience and selling photos online, PhotoShelter is trusted by over 80,000 enthusiasts, freelancers, and established pros worldwide. From May 2015 to August 2016 (1 year 4 months) New York, NY
Travel Career Break
World Traveler
January 2015 to April 2015
Shutterstock
Director of Global Media
August 2016 to May 2018
Greater New York City Area
MindShare
Associate Planning Director
August 2008 to November 2009
Greater New York City Area
Universal McCann
Digital Media Supervisor
July 2006 to February 2007
Greater New York City Area
Beyond Interactive
Digital Media Manager
July 2004 to July 2006
Greater New York City Area
Lorem Technologies
Head of Customer Acquisition
May 2018 to July 2019
Greater New York City Area
PHD
Digital Media Supervisor
February 2007 to August 2008
Greater New York City Area
SingTel, WePlay
Senior Marketing Manager
September 2013 to November 2014
Singapore
MeetMoi, LLC (acquired by Match.com)
Marketing Director
June 2011 to July 2013
Greater New York City Area
Starwood Hotels & Resorts Worldwide, Inc.
Associate Director, Online Marketing and Distribution Strategy
November 2009 to June 2011
White Plains, NY
PhotoShelter
Senior Marketing Manager
May 2015 to August 2016
New York, NY
What company does Joy Martinez work for?
Joy Martinez works for Travel Career Break
What is Joy Martinez's role at Travel Career Break?
Joy Martinez is World Traveler
What industry does Joy Martinez work in?
Joy Martinez works in the Marketing and Advertising industry.
Who are Joy Martinez's colleagues?
Joy Martinez's colleagues are Michael Allen, and Mark Mullett
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