Sr. Marketing Executive with 20 Years of Experience & Focus on Digital Channels * Have worked in finance, retail/e-commerce, CPG and consumer entertainment * Client, agency and platform experience including Citibank, Victoria's Secret, Netflix and Google * CMO, for Lot18.com, funded by Accel, NEA and FirstMark Capital Proficiency in Qualitative and Quantitative Consumer Insights Development * Ability to leverage first and third-party data analytics to identify predictive variables that drive spend and better engagement used to drive more effective acquisition and x-channel marketing * Created User Experience (UX) personas influenced by focus group and usability data Thought-Leader in Analytics, Segmentation Development, KPI, Measurement and Attribution * Strategic leader in development of sophisticated customer segmentation models based on LTV and social behaviors used to create marginal KPI targets for acquisition and loyalty programs * Leader in developing attribution models based on "assist" impact of each consumer touchpoint to inform channel investment and media-mix decisions Expertise in Performance Impact Analysis & Budgeting * Skilled at executing pro forma and sensitivity analysis * Responsibilities in developing bottom-up and top-down budget forecasting Passion for Innovation & Testing * Expert knowledge of platform marketing trends including programmatic, mobile, search and video * History of developing and executing test-and-scale strategies Track Record Building & Optimizing World Class Database Management Platforms & Processes * Extensive work with top financial services companies to integrate disparate first-party data * Proven ability to on-board and leverage DMP data for Programmatic Display, Site-Side and Email targeting programs Empathetic Leadership * History of mentorship and helping staff exceed personal and professional goals

Director, Consumer Marketing @ Responsible for Consumer Insights, Digital Marketing and Optimization for PayPal, a subsidiary of eBay. From January 2015 to Present (1 year) Greater New York City AreaHead of Media Solutions, Brand Activation @ Lead team responsible for delivering cross platform strategies and solutions to Top Brand 250 clients. Work with direct sales teams and their clients to drive big idea thinking that leverages the entire Google ecosystem including YouTube and its content creators, Google Display Network and Search. Determine product needs of clients and develop business cases to prioritize feature enhancements or new product builds. Leverage first party and third party data sources to develop consumer behavior, techno-graphic and psychographic profiles used to develop targeting and engagement strategies. Work with clients and their agencies to develop program KPIs, testing plans and measurement methodologies. From December 2012 to December 2014 (2 years 1 month) Digital Marketing Consultant @ Accountable to the North America Chief Marketing Officer (CMO) to expand and evolve Citibank’s digital marketing partnerships to meet direct response, engagement and brand/reach goals. Seeking new partnerships to drive stream of commerce opportunities and Citibank’s share of wallet efforts. Leading development of mobile acquisition, social CRM and content syndication strategies. Creating business cases for future marketing technology and data infrastructure investments. From July 2012 to December 2012 (6 months) SVP, Chief Marketing Officer @ Responsible for the company’s P&L, performance forecasting and overall leadership of brand marketing, direct response marketing, customer relationship management, social engagement, business development, public relations and editorial for the online wine and gourmet marketplace • Drove $20MM in top-line revenue and acquired over 500,000 in new members with average Gross Profits of 18% in the first year • Negotiated and closed two cornerstone business development deals with Starwood Hotels & Resorts and American Express forecasted to generate over $100MM in revenue through 2017 • Led development of companies first CRM program including building the company’s first micro-segmentation strategy, driving 1:1 offer targeting and selecting a new ESP which will reduce channel operating costs by 35% • Directed all acquisition efforts including KPI development against lifetime value (LTV) metrics in Display, SEM, List Rental and Affiliate channels • Managed the development of the company’s brand identity including development of the first Brand Guidelines which included a mission statement, brand mantras and brand positioning • Oversaw the PR and Sponsorship strategy which included partnership agreements with Food & Wine Magazine and Professional Golfer’s Association of America (PGA) and PR placements in Entrepreneur, InStyle and television appearances on CNBC and TheView • Managed a team of 25 professionals in within Brand Management/Acquisition, CRM, Editorial and Creative. Started the company’s Analytics team (later rolled into the CFO) From June 2011 to May 2012 (1 year) Client Partner @ * Assumed leadership of Citibank account in December 2010. Currently digital media AOR. * Retail/eCommerce team leader since January 2009. Run cross-discipline team including direct response/brand media, analytics, technology, web development and creative for Ralph Lauren, Victoria's Secret, Bath & Body Works, Gilt Groupe, Staples and J.Crew. * The senior leader for the Capital One media and analytics account at AA|RF (2006 - 2009). * Promoted to Sr. Account Director in April 2007. Promoted to Client Partner in September 2009. * Lead strategic initiatives including long-term account planning in a coordination with other team leaders and capability leaders (e.g., Analytics, Media, SEM and Technology) * Led strategic engagements with Capital One's Credit Card, Banking and Lending businesses. * Manage P&L for portfolio of accounts * Responsible for managing integrated services account which includes Analytics, SEM, Display Media, Business Intelligence/Data Engineering, Advertising Creative. * Tasked with growing account revenue through expansion into additional digital channels (e.g., email) and by selling in advanced analytics / business intelligence services. * Lead process efficiency projects (e.g., QA) and service integration. * Responsible for a cross-capability team of 24 with 5 direct reports. From March 2006 to June 2011 (5 years 4 months) Manager @ From 2004 to 2006 (2 years) Manager, Affiliate Marketing @ From March 2003 to March 2004 (1 year 1 month) Partner, Client Services @ From April 2002 to September 2003 (1 year 6 months) Manager, Business Development @ From January 2001 to April 2002 (1 year 4 months) Account Manager @ From August 1999 to January 2001 (1 year 6 months) Analyst @ From January 1996 to August 1999 (3 years 8 months)

BA, Engish @ Dickinson College From 1991 to 1995 McDonogh School From 1979 to 1991 Jon Klaff is skilled in: Digital Marketing, Analytics, Digital Media, Digital Strategy, Online Advertising, SEM, E-commerce, Online Marketing, Mobile Marketing, Web Analytics, Mobile Devices, Interactive Marketing, Email Marketing, Public Relations, Marketing Strategy