11+ years as an experienced marketing and public relations professional known for managing a diverse clientele from automotive to technology with a unique edge toward lifestyle branding. Skilled at building comprehensive social media plans including overhaul, management, and long term planning with a track record of expanding follower growth. Strong awareness and understanding of today's marketplace and the tools and strategies necessary to help companies increase their brand awareness, visibility, and improve their positioning in front of our forward-thinking audience.
Head of Marketing, Public Relations and New Business @ His & Hers Agency is a high touch, boutique style agency driving promotional plans for campaigns ranging from national product launches to lifestyle public relations and marketing initiatives. From June 2012 to Present (3 years 7 months) Public Relations and Marketing Project Manager - Scion Account @ • As Lead Project Manager of Public Relations department, established a distinct command structure, which resulted in an increase in budgetary resources
• Increased overall size of company and budget by building social media and public relations departments for agency's primary client, Toyota/Scion
•Gained publicity through several media channels including Wired, NY Times, Mashable, Ad Daily, Marketing Weekly, AD Weekly, Spin, MixMag, Men’s Journal, MTV News, Motor Trend, AutoWeek, Tech Crunch, VICE and many more
• Secured 1000+ features in various markets including publications such as Rolling Stone, NY Times, Spin, AutoWeek, Pitchfork, AOL, Yahoo Music, LA Times and many more
• Lead PR representative for the lifestyle marketing arm of Toyota/Scion's social media networks
• Responsible for the drafting of 50+ campaigns in addition to working with press members to create cross-promotional awareness multipliers and the development of methods for the acquisition of target demographic datasets
• Managed over 40,000 assets for Fortune 500 company's racing, audio/visual, and official, ranging from video content to fan email lists
• Utilized cross-promotional marketing strategy to generate press coverage, influencer/tastemaker support, sweepstakes inclusion, email networks, and special event promotion
• Assisted with coordinating new vehicle model launch reveals as well as over five events for revealing vehicles, including an innovative prototype model developed by a Fortune 500 automotive company From January 2008 to April 2012 (4 years 4 months) Artist & Repertoire @ • Directly assisted Artist & Repertoire manager for Indie Rock/Pop label with new artist development
• Assisted with the coordination of artist showcases for A&R team
• Performed artist research/exploration analysis of social media platforms to generate potential leads for management by conducting basic research, scouting performances, and attending music festivals and conferences From June 2007 to January 2008 (8 months) Marketing / Project Consultant @ • Developed relationships with outside brands for sponsorship placement on concept vehicles - being built for display at national auto shows
• Product research for the purpose of building and designing concept vehicles and cutting edge products. Primarily contracted by Suzuki for the design and production of concept vehicles for SEMA and other national auto shows
• Assisted with the development of concept vehicle proposals that secured Car Lab over four concept vehicle build contracts From August 2006 to June 2007 (11 months) A&R Scout @ •Research new talent for label to sign
•Music cataloging and music sales analytics/data •Assisted with promotional campaigns for music releases From May 2006 to August 2006 (4 months)
BA Public Relations, Advertising, and Applied Communication @ Chapman University From 2006 to 2009 Cushing Academy, College PrepLos Gatos High School Johnathan Melehan is skilled in: Public Relations, Social Media Marketing, Social Media, Marketing, Microsoft Excel, Advertising, Market Research, Facebook, Event Planning, Start-ups, Customer Service, PowerPoint, Microsoft Office, Research, Windows
Websites:
http://www.hisandhersagency.com