A Digital Marketing & eCommerce professional with over 14 years agency and client experience. I have specialist knowledge within the retail, wine, recruitment and education sectors, in both direct response and brand building, leading digital development within organisations. A keen innovator with a strong commercial focus, I have a strong track-record of delivering Digital strategies and implementation across: Acquisition: Search (Paid & Natural), Affiliates, Display (Remarketing, RTB & Syndication), Lead Generation, Partnerships, Paid Social Customer Experience: Design & Content, Usability, Conversion Optimization, Path Analysis, Website Optimisation (Adobe Test & Target, Optimizely, Optimost), eCommerce (ATG & Endeca), User Generated Content (Bazaarvoice), Live Help (Oracle), eCRM (Cheetamail) Mobile/Tablet: Responsive Design and App Development Digital Analytics: Adobe Site Catalyst, Google Analytics, iJento, Clicktale

Head of Digital Marketing @ I am responsible for leading and growing the UK eCommerce business across Laithwaites, Sunday Times Wine Club, Averys and Telegraph Wine Club to deliver omnichannel commerce solutions, enabling today’s digitally connected customers to buy anywhere, any time from any device. I deliver high performing digital experience across web, mobile and apps through: - Digital acquisition (Paid and Natural Search, Email Marketing, Paid Social, Affiliates and Display) - Social content & engagement strategy. - Website design, development & optimisation, User Experience optimisation (UX and IA), website analysis and channel attribution. - Promotional and seasonal planning and forecasting. - Team, agency partners, technology suppliers and P&L management. From July 2010 to Present (5 years 6 months) Search Engine Marketing Consultant @ Strategic Consulting on the launch of Yell's Search Marketing Service, including business plan & sales strategy development. From May 2010 to July 2010 (3 months) Digital Marketing Consultant @ A group of independent Physiotherapy clinics, I provided digital marketing consulting, including Search, Directories, Affiliates, and Social Media. From April 2010 to July 2010 (4 months) Head of Media @ From June 2009 to December 2009 (7 months) Head of Media @ From September 2008 to June 2009 (10 months) Head of Digital Media @ From April 2006 to August 2008 (2 years 5 months) Online Media Manager @ From January 2000 to March 2006 (6 years 3 months) Online Marketing Executive @ From May 1997 to December 1999 (2 years 8 months)

Geography, BSc (Hons) 2:2 @ University of Derby From 1992 to 1996 John Buffey is skilled in: Digital Marketing, Social Media, Display Advertising, SEM, E-commerce, PPC, SEO, Digital Media, User Experience, New Media, Conversion Optimization, Marketing, Media Buying, Mobile Devices, Business Strategy