Joern Hagenguth's Email

I am a highly motivated graduate in Business Administration and Engineering, specializing in marketing, with a specific expertise in brand management, new business environment, online/ direct/ dialogue marketing, and a general expertise in budget, project and product management.

Head of Business Unit "Relocations Services" @ - concept and business plan of strategies and developing the unit relocation services over all - moving with relocations versus moving by themselves - direct and dialogue marketing compaigns for winning new customers and user, who using the products in the field relocation services - product developing and management in this segment with the goal to create responsive and easy-to-use products - coordinating a sales team to get more customers for our services - responsibility for marketing, product management, devleoping and sales - budget ownership From May 2012 to Present (3 years 8 months) Berlin Area, GermanyTeamlead Marketing B2C @ - Concept and realisation of all marketing plans (below and above the line) and direct sales strategies for consumer - Developing direct and dialogue marketing compaigns - Product and turnover responsibility for the segment consumer/ single adverts - Permanent scanning of the property market, analysis of competitors and creating benchmark studies national and international - Account Manager for some cooperation partners in the segment real estate like Haus & Grund - Concept and project management together with the IT department for improving process and websites development - Referent on key events from ImmobilienScout24 same as coordination from consumer feedback events - Responsible for Search engine optimization and Search engine marketing (P4P) of the websites for consumer - People responsibility for 4 person - Budget responsibility From November 2006 to April 2012 (5 years 6 months) Berlin Area, GermanyIT Marketing Manager @ - Responsible for IT Professionals’ audience communication through different projects: - High budget responsibility aiming to customer satisfaction; - Planning, monitoring and control of post-sales measurements for 240 Webcasts in 18 months with 60 live attendees and 900 downloads each; - Single Point of contact for around 260 Webcasts in Germany, Austria and Switzerland; - Development and realization of marketing plans and strategies to increase the TechNet CD/DVD Subscriber. - Orchestration of TechNet Program Germany regarding integrated concept and branding through all vehicles; - Cross-group collaboration within different business groups and countries; - Coordination of 60 TechNet program activities (online, Webcasts, subscription, events)in the Application Platform Group (GTM); - Specialized focus on launched products during fiscal year: Microsoft SQL Server 2005, Microsoft BizTalk Server 2006; - Optimization of lead management process from event to sales channel From June 2004 to September 2006 (2 years 4 months) Munich Area, GermanyBrand Manager @ - Co-ordination and organisation of agency partners for the brand “Qoo”: briefings and re-briefings, co-ordinating development steps, controlling and time management, monitoring activities at location; - Preparing management reports, weekly sales reports and market analyses; - Ordering, organising and controlling incentives, give-aways and materials for “below-the-line” activities; - Production and filling of prototype product for consumer testing - Solely responsible for managing single birthday events in addition to the big Birthday tour for “Qoo” in Germany From December 2003 to June 2004 (7 months)

Fachhochschule für Wirtschaft Berlin From 1999 to 2003 Diploma, Business Administration and Engineering profession Marketing @ Fachhochschule für Technik und Wirtschaft Berlin From 1998 to 2003 Joern Hagenguth is skilled in: Marketing, Cross-functional Team Leadership, Online Marketing, Product Management, Integrated Marketing, Management, SEO, SEM, Advertising, Competitive Analysis, Online Advertising, Project Management, business planning and creation of new strategies/ visions, people management, B2B