Joelle Ghanem, from Dublin, Ohio, is currently a Senior Account Executive for Leo Burnett. She has had experience on worldwide brands such as Altria and Samsung, as well as domestic brands such as National Cattlemen's Beef Association, most known for their advertising campaign "Beef. It's What's For Dinner," and North American Brand WhiteWave, specifically the Silk account.
Joelle Ghanem, from Dublin, Ohio, is currently a Senior Account Executive for Leo Burnett. She has had experience on worldwide brands such as Altria and Samsung, as well as domestic brands such as National Cattlemen's Beef Association, most known for their advertising campaign "Beef. It's What's For Dinner," and North American Brand WhiteWave, specifically the Silk account. Currently, she is working on the Marshalls (fashion retail) account. In this role, she has gained experience in new campaign development, TV, animation, print, radio, video, and digital advertising.
She graduated with a Bachelors degree in Communication (minor in Business/Management with a concentration in Visual Communication) in May 2010 from Wittenberg University. Joelle gained her experience working for the University as a New Media Producer for the University Website. This entitled her to produce and edit movie segments to post on the university website to attract prospective students. Joelle was also a consultant at the Oral Communication Center where she assists students in presentation and PowerPoint preparation. Also, in the the summer of 2010 she joined 3 other graduating students on a road trip, known as WittNation, around the United States to reconnect Wittenberg Alum and connect prospective students with the university using video segments and interviews.
Joelle frequently travels overseas to the country of Lebanon to broaden her cultural and diverse experience and also strengthen her second fluent language, Arabic.
Joelle was involved in many extra-curricular activities at Wittenberg. She played varsity lacrosse for Wittenberg, was a member of the all-female acapella group Just Eve, and a member of Delta Gamma sorority.
Senior Account Executive @ -Currently handling cross channel creative projects on the Silk Brand account specifically new campaign development, TV, animation, print, radio, video, and digital advertising
-Assisting in pro bono projects
-Attended week long academy in Cannes, France at the Festival of Creativity
-Communications Chair for Chicago Advertising Federation's Young Professionals board From September 2014 to Present (1 year 4 months) Greater Chicago AreaAccount Executive @ Worked on worldwide accounts such as Altria and Samsung, as well as the National Cattlemen's Beef Association. Transitioned to the WhiteWave account, specifically the Silk brand in 2013. From September 2012 to Present (3 years 4 months) Assistant Account Executive @ From September 2010 to Present (5 years 4 months) Greater Chicago AreaNew Media Producer @ Produce and edit promotional videos to post on university website
-Conduct updates and maintenance for Wittenberg University website
-Manage "Ask a Wittenberger," prospective students Q &A, and other video features shown on
-Awarded Best Drama and Best Comedy for Campus Movie Fest video entries in '08 and '09 From January 2008 to August 2010 (2 years 8 months) Video Producer @ Travel, along with 3 other seniors, to over 20 cities around the U.S. on a cross country road trip to
promote alumni connections to Wittenberg University
-Host social and community service events in all cities
-Videographer; edit and produce final videos to post on newly created WittNation website From May 2010 to July 2010 (3 months) Communication Leader/Career Building Intern @ Selected as one of ten seniors to participate in year-long development program
-Visited leaders of major organizations to learn about effective leadership and business practices
-Developed, produced and presented case study presentation at Google's Chicago office From August 2009 to May 2010 (10 months) Consultant @ Assist students in brainstorming and delivering presentations; guide students through presentation
Process; maintain and update Oral Communication Center website From September 2008 to May 2010 (1 year 9 months) Volunteer @ -Assist in hosting holiday events with residents of center
-Decorate center for special occasions and interact with residents during activities period From February 2007 to May 2010 (3 years 4 months) Marketing/Promotion Intern @ Extensive exposure to direct marketing through event execution and marketing tactics
-Set up National Product Sampling Programs for air time clients
-Created promotional writings (Press Releases/On-air Promotional Announcements)
Damsels In This Dress From June 2008 to August 2008 (3 months) Marketing/Public Relations Intern @ Compiled invitations and reminders for customer database of over 2,000 people
-Created store advertisements that were printed in Ohio Theatre Playbill
-Traveled; to promote store and recruit designers at annual StyleMax market From August 2005 to June 2008 (2 years 11 months) Volunteer @ From September 2007 to December 2007 (4 months)
Bachelor of Arts, Communication @ Wittenberg University From 2006 to 2010 Joelle Ghanem is skilled in: InDesign, Advertising, Illustrator, Event Planning, Editing, Dreamweaver, Marketing, Fundraising, Photoshop, Event Management, Social Media, Online Advertising, New Media, Public Speaking, Video