December 2015 to February 2016
Greenville, South Carolina Area
Chief Client Officer
August 2014 to November 2015
Chief Marketing Officer
June 2011 to November 2015
Vice President of Marketing Communications
February 2007 to October 2010
Vice President of ECommerce
December 2005 to June 2007
Area Director of Pricing & Product Development
February 2001 to September 2001
Greater Atlanta Area
Regional Director of Marketing - Florida
August 1999 to February 2001
Area Vice President of Sales and Marketing
September 2001 to December 2005
Senior Vice President, Brand Strategy, Advertising and Media
Greater Atlanta Area
President @ Erwin Penland From December 2015 to February 2016 (3 months) Greenville, South Carolina AreaChief Client Officer @ Erwin Penland From August 2014 to November 2015 (1 year 4 months) Chief Marketing Officer @ Erwin Penland From June 2011 to November 2015 (4 years 6 months) Vice President of Marketing Communications @ Verizon Wireless Orchestrated and led all marketing communications efforts, directing a team of 95 marketing professionals that conducted all media planning and buying, brand management, advertising (TV, print, outdoor, radio, digital, direct, etc.), promotional planning, retail store merchandising, sponsorship, and experiential marketing activities for Verizon Wireless. Led and directed all agency management for both Verizon Communications and Verizon Wireless. Created the naming, positioning, and highly-successful marketing campaign for the DROID line of Verizon handsets that sold the first 1M units faster than the iPhone, was purchased by over 5M customers, and increased Verizon smartphone sales 70%. Managed consumer segments and business-to-business segments including activities targeted to multicultural, youth, family and mature segments as well as home office/mobile professional, small business, enterprise and government segments. From February 2007 to October 2010 (3 years 9 months) Vice President of ECommerce @ Verizon Wireless Senior-level responsibility for directing a multi-faceted team of 75 marketing professionals that planned and implemented all e-commerce efforts. Spearheaded the on-line channel new customer acquisition for all consumer and business segments. Managed the effectiveness of user-centric, interactive, and visual design and implementation on Verizon Wireless website. From December 2005 to June 2007 (1 year 7 months) Area Director of Pricing & Product Development @ Verizon Wireless Managed, developed and supervised a staff of 20 marketing professionals responsible for South Area pricing and product development initiatives, including wireless service pricing performance, equipment/accessory marketing issues, data products/voice products/enhanced services performance and all marketing operations including multiple billing system conversions. From February 2001 to September 2001 (8 months) Greater Atlanta AreaRegional Director of Marketing - Florida @ Verizon Wireless Led and directed the Florida sales and marketing team of 16 employees responsible for strategic and tactical annual marketing plans including customer acquisition, customer retention, sales promotions, product introduction, financial analysis, equipment and service pricing, advertising, training, sales incentive programs, public relations, sports and special event sponsorships. From August 1999 to February 2001 (1 year 7 months) Area Vice President of Sales and Marketing @ Verizon Wireless Led and directed the South Area sales and marketing team of 585 employees responsible for retail sales, facilities acquisition and support, sales management, sales operations, telesales, market planning, and marketing support in Southern US. Chartered with P&L operations management responsibility for the 200-person, area-wide telesales channel. From September 2001 to December 2005 (4 years 4 months) Senior Vice President, Brand Strategy, Advertising and Media @ Chick-fil-A Corporate Greater Atlanta Area
What company does Joe Saracino work for?
Joe Saracino works for Erwin Penland
What is Joe Saracino's role at Erwin Penland?
Joe Saracino is President
What industry does Joe Saracino work in?
Joe Saracino works in the Marketing and Advertising industry.
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 3 month(s)
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