Zimmer Biomet Spine
General Manager, Global Spine
January 2017 to April 2018
Senior Vice President, Global Marketing
July 2016 to December 2016
Executive Vice President Global Marketing
January 2013 to June 2016
Vice President of Strategic Initiatives
August 2008 to December 2010
Vice President of Global Marketing
April 2007 to May 2008
WW Vice President Business Development
July 2005 to February 2007
Director of Marketing
July 2003 to July 2005
Senior Vice Presifent, Global Motion Preservation
Lewisville, Texas, United States
Medical Device Executive
May 2018 to January 2020
Vice President of U.S. Marketing
December 2010 to December 2012
• Spearheaded the global business unit with full P&L responsibility for Zimmer Biomet Spine, a global leader in spine innovation with more than 500 employees generating nearly $600M in annual revenue.• Drove business growth and employee confidence for a business with very low morale through four years of constant restructuring, integration, through a broad campaign of activities,... • Spearheaded the global business unit with full P&L responsibility for Zimmer Biomet Spine, a global leader in spine innovation with more than 500 employees generating nearly $600M in annual revenue.• Drove business growth and employee confidence for a business with very low morale through four years of constant restructuring, integration, through a broad campaign of activities, and evidenced byt Culture Surveys in Q1 and Q4 2017.• Steered integration efforts of the LDR business, resulting in the achievement of all integration and synergy targets. • Restructured the spine operations and supply chain organization, including the hiring of new leadership and commitment of significant additional resources, which led to significant reduction in global backorders, to a four year lowest in ten months.• Successfully passed a no-notice “for cause” FDA inspection with just two observations, despite the significant complexities of four spine businesses integrating in four years.
What company does Joe Ross work for?
Joe Ross works for Zimmer Biomet Spine
What is Joe Ross's role at Zimmer Biomet Spine?
Joe Ross is General Manager, Global Spine
What industry does Joe Ross work in?
Joe Ross works in the Medical Devices industry.
General Manager, Global Spine @ Zimmer Biomet Spine • Spearheaded the global business unit with full P&L responsibility for Zimmer Biomet Spine, a global leader in spine innovation with more than 500 employees generating nearly $600M in annual revenue.• Drove business growth and employee confidence for a business with very low morale through four years of constant restructuring, integration, through a broad campaign of activities, and evidenced byt Culture Surveys in Q1 and Q4 2017.• Steered integration efforts of the LDR business, resulting in the achievement of all integration and synergy targets. • Restructured the spine operations and supply chain organization, including the hiring of new leadership and commitment of significant additional resources, which led to significant reduction in global backorders, to a four year lowest in ten months.• Successfully passed a no-notice “for cause” FDA inspection with just two observations, despite the significant complexities of four spine businesses integrating in four years. From January 2017 to April 2018 (1 year 4 months) Senior Vice President, Global Marketing @ Zimmer Biomet • Directed the global function for company’s Product Marketing, Medical Education, Marketing Communication and Events with marketing personnel located in Broomfield, CO, Austin, TX, Troyes France, as well as various field-based employees.• Strategically selected and positioned to lead the combined global marketing organization post the acquisition of LDR.• Headed all integration activities for the global marketing function, including defining the new organizational structure, personnel selection, and budget consolidation.• Administered the global marketing budget to plan, including achievement of integration synergy targets. • Directed efforts supporting the Mobi-C® and Cervical Total Disc Replacement (cTDR) market expansion efforts, resulting in accelerated growth despite integration disruption, and Mobi-C rising as the first $100M brand for Zimmer Biomet Spine. From July 2016 to December 2016 (6 months) Denver, COExecutive Vice President Global Marketing @ LDR Spine • Led a team of 40 medical device marketing, training, and reimbursement professionals to lead the global marketing function, which included the LDR Medical marketing department in Troyes, France and additional marketing resources in Asia and Latin America.• Played an integral role as a member of the Executive Leadership team which successfully executed a $1.1B exit.• Led robust marketing initiatives supporting revenue growth from $58.9M in 2010 to $164.5M in 2015.• Significantly contributed to the $75M IPO process, including preparation for and presentation at the organizational meeting, participation in drafting of the S1, and support for messaging for the pre-IPO Road Show. • Steered all reimbursement coverage efforts for the Mobi-C cTDR, optimizing the number of covered lives for one-level cTDR to more than 90% of private payer lives. As Mobi-C was the first cTDR FDA approved for the two-level application, oversaw all efforts for two-level coverage resulting in over 85% of private payer lives covered in three years post-approval.• Directed the strategy development and launch for the Class III Mobi-C Cervical Disc, the first FDA Approved cervical disc replacement device for both one and two-level procedures. Critical areas of focus included product branding and positioning, pricing, reimbursement, surgeon education, sales education, clinical support, public relations, and patient education through a new patient-facing website (cervicaldisc.com).• Devised and led the Medical Education strategy, which resulted in the training of more than 2,000 spine surgeons, largely via intensive cadaveric courses. The Medical Education Strategy was a key driver in enabling Mobi-C to become the market-leading cervical disc replacement in the United States. From January 2013 to June 2016 (3 years 6 months) Austin, TexasVice President of Strategic Initiatives @ Axial Biotech • Managed the product pipeline for future disease states, OUS strategy and commercialization activities for the ScoliScore AIS Prognostic Test™, as well as coordination and support of the Eastern US field sales activities for ScoliScore.• Led an effort to pursue future molecular diagnostic tests for Degenerative Disc Disease (DDD), personally identifying and recruiting surgeons for a key opinion leader (KOL) Think Tank. Hired and managed relationships for new clinical research sites nationwide, including leading academic institutions. • One of the three Axial Biotech executives who supported US sales of ScoliScore through the field sales organization of company’s commercial partner, DePuy Spine, responsible for the entire eastern seaboard. Of the three Axial resources, conducted the most sales calls and enjoyed the highest account set-up success rate. Sales in the designated area accounted for approximately 75% of all US sales of ScoliScore for Q1 2010. From August 2008 to December 2010 (2 years 5 months) Vice President of Global Marketing @ Stryker Biotech • Oversaw the global marketing organization for the Biotech division of Stryker in support of Osteogenic Protein 1 (BMP-7) products.• Drove a team of marketing professionals to support numerous BMP-7 regulatory approvals around the world in both spine and trauma indications.• Defined and established a unique cross-divisional relationship with Stryker Trauma, a sister division, which included aspects such as co-branded sales aids, cross-training of marketing personnel and sales representatives, and co-sponsored professional education events. From April 2007 to May 2008 (1 year 2 months) WW Vice President Business Development @ DePuy Spine • Managed the identification, assessment, and acquisition of new business opportunities for DePuy Spine, which included licensing, distribution, equity investment, asset purchases, and stock purchases.• Guided a team of Director level professionals to manage market model development, valuation model development, intellectual property landscape assessment, and technology assessment.• Coordinated the worldwide technology landscape assessment through US and OUS organizations, and Johnson & Johnson Development Corporation. Determined global priorities for licensing and acquisition opportunities.• Executed transaction approval reviews through DePuy Spine Management Board, Joint Venture Board, Franchise Chairman, Sector Chairman, and J&J Office of the Chairmen.• Primary point of contact with target leadership at the President/CEO level, negotiated terms, strategic considerations, and contract language. From July 2005 to February 2007 (1 year 8 months) Director of Marketing @ DePuy Spine • Directed all marketing aspects of a newly created Arthroplasty division of DePuy Spine. Led the new product development, brand creation and promotion, strategic plan development, public relations and evaluation of licensing and acquisition opportunities.• Planned and executed the commercialization of the CHARITÉ Artificial Disc, the first such device approved for use in the U.S. Participated in the development of a national PR strategy and publication plan. Developed and executed a Professional and Sales Education strategy that trained more than 2,500 spine surgeons on the safe and effective use of the device beginning in 2005.• Acted as Integration Manager of a cross-functional team for the acquisition of Link Spine Group Inc., a $350M strategic acquisition by Johnson & Johnson. From July 2003 to July 2005 (2 years 1 month) Senior Vice Presifent, Global Motion Preservation @ Orthofix Lewisville, Texas, United StatesMedical Device Executive @ Independent From May 2018 to January 2020 (1 year 9 months) Denver, COVice President of U.S. Marketing @ LDR Spine • Member of the LDR Executive team, developed and directed a top-performing U.S. marketing team for a rapidly growing spine device manufacturer. Oversaw all marketing areas including product management, product branding, marketing communication, events, surgeon education, and sales training. Reported directly to the CEO.• Streamlined and grew a fledgling marketing department from five personnel of diverse backgrounds to a professional marketing team of more than fifteen personnel structured along the formal lines of responsibility, consistent with a modern, medical device manufacturer.• Mentored and trained the complete marketing department in the areas of medical device product management, healthcare compliance, public relations, physician engagement, and partnering with a selling organization.• Charged with increased responsibilities after one year, to include Medical Education and Sales Training Department.• Initiated comprehensive surgeon education program, which included multiple event types. • Directed the development and launch of LDR’s new, corporate website, which included seven regional sites in six languages. From December 2010 to December 2012 (2 years 1 month)
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
1 year(s), 10 month(s)
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