Experience in two dynamic sectors - Banking and Telecoms, Marketing and brand strategy, Sales management (all kinds of direct and indirect distribution channels) (CRM) Customer relationship management, portfolio management, E-commerce, Creation of new products and sales processes, including their integration with back office systems, P&L responsibility, New brand building for targeted client segments, Comprehensive promotional campaigns (ATL, BTL, PR, SEM, SEO, Direct marketing, Field marketing), Strong sales results orientation – performance marketing with sales targets, People management – creating teams and skill sets from scratch, Leadership in cross-departmental projects including their integration into IT systems, Ability to communicate effectively at the highest level of management on an international scale - since 2000 reporting directly to the Board, Ability to shape corporate structures and policies in the context of a rapidly changing business environment, Areas of competence: integrated marketing, brand growth, communications, advertising and sales campaigns, sales techniques, sales management, business strategy, digital marketing, e-commerce, CRM - customer relationship management, customer acquisition, customer portfolio management, product portfolio optimization, market and klient segmentation, sales, new product launches, people management, research, public relations, call centre management, telesales,

Sales and Marketing Director @ -Creation of business strategy -Implementation of sales targets across all channels (online and offline) -Building new distribution channels -Marketing budget management (one of the two largest advertisers in the finance category) -New brand building – house of brands strategy -P & L responsibility -Management of product portfolio -Customer database management – up-sell, cross-sell, customer retention and activation -Building strategic relationships with business partners From January 2014 to Present (1 year 10 months) Warsaw, Masovian District, PolandCountry Manager @ From 2014 to 2015 (1 year) Marketing Communication Director @ -Brand management -Comprehensive marketing strategy (4P) -Promotional campaigns (ATL, BTL, direct marketing, field marketing) -Detailed market segmentation and customer acquisition plan -Full range of marketing research From August 2012 to January 2014 (1 year 6 months) Warsaw Area, PolandMarketing Department Director @ -Marketing strategy for two brands “Deutsche Bank” and “db kredyt” (separate brand and network dedicated to consumer finance) - E-commerce, online marketing -Client portfolio management, management of cross/up sales and retention campaigns, -Definition of scope and level of services provided to the client on all different touch points used during the sales process, -Full scope of marketing research as well as mystery shopping for distribution network and partners, From 2004 to July 2012 (8 years) Sales Support & Product Management Department Director @ -Launch of new products and of optimization of existing product portfolio (mortgage loans, consumer loans, deposits, mutual funds, accounts, cards), - Introduction of the open-end architecture in investment fund sales, - Sales management by introduction of sales campaigns regarding selected products, - Sales targets setting, - Management of coaching team dedicated to sales area (sales techniques, product knowledge), From August 2002 to December 2004 (2 years 5 months) Direct Sales Department Director @ - Management of the mobile sales network, nationwide (9 representative offices, 7 regional directors, 100 sales agents), - Recruitment of the sales staff/agents, - Introduction of the motivation/remuneration systems, - Management of the relationship with key clients and companies co-operating with the bank (developers, intermediaries, brokers), From October 2000 to July 2004 (3 years 10 months)

Master of Arts (M.A.), Microeconomics @ Fachhochschule Osnabrück - University of Applied Sciences From 1993 to 1998 Bachelor degree (B.A.), Finance and Banking, specialized in: Banking and Insurance @ Wyższa Szkoła Ubezpieczeń i Bankowości w Warszawie From 1993 to 1997 Bachelor degree (B.A.), Finance and Banking, specialized in Life insurance and Insurance Funds Management @ Wyższa Szkoła Ubezpieczeń i Bankowości w Warszawie From 1993 to 1997 Joanna Izdebska is skilled in: Marketing Strategy, Banking, Sales Management, Product Management, Management, Sales, Marketing Communications, Project Management, Direct Sales, Negotiation, Marketing, Product Development, Budgets, Competitive Analysis, Customer Retention, Recruiting, Financial Services, Sales Process, Coaching, CRM, Business Strategy, Marketing Research, Sales Operations, Market Research, Strategy, Advertising, Business Development, Market Analysis, Marketing Management, Online Marketing, Team Management, Leadership, Brand Management, Direct Marketing, E-commerce, Segmentation, Integrated Marketing, SEM, SEO, Public Relations, Telecommunications, Mergers & Acquisitions